Benchmark Blog

So you have an incredible product and you want to distribute and display it in stores. Where to begin. Probably with research. If you have never had a custom display created for a product, you more than likely will start an exhaustive internet search. What type of material do I want to use? Acrylic, Plexiglas? Or maybe an entirely different direction with a wood or wire display. Often times our clients will ask for recommendations. If you have a drawing or dimensions for the display that’s a great  place to start! We can help guide you as to the best material to use, to keep costs at a minimum and help you achieve the desired look.  Often we are asked if there is a difference between acrylic, and Plexiglas?  The answer,  yes and no.  Acrylic is a transparent thermoplastic derived from natural gas and is marketed under many different names, including Plexiglas and Lucite.  Plexiglas is a type of acrylic that is cell cast, versus being extruded.  This means that it has fewer impurities and is therefore more expensive to purchase.

 

 So, now that you have a material in mind and you know what you want in terms of aesthetic, How long will it take for me to receive my displays? Depending on the scope of the project, a custom order, once a prototype has been approved will take about 10-15 days, but we will keep you posted every step of the way on the progress of the order.  We hope this put’s your mind at ease, but if you have any additional questions not answered here just give us a call!

Wednesday, 02 July 2014 16:13

Offering Information via Brochure Displays

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You can’t just explain everything about your business in a sentence or two. No matter what services or products you offer, there is always complex information that demands a more in-depth explanation. While a few sentences in a commercial or print ad are perfectly fine, there are customers that will want to be better informed about the products and services you offer. This is where the brochure comes in. The brochure your company or business puts out for potential and existing customers should have all the information they need to make an informed decision on whether to purchase or continue to purchase from you.

Getting It Out There

Once you’ve created an informative brochure that not only educates your customer on what your company is, but also provides specific information about each of your products, you need to have a way to display them that will attract as much traffic as possible. The more hands you can get your brochures into will result in more business. Benchmark Displays has several options to choose from to help you display your company’s brochures.

Each type of business will have completely different needs when it comes to displaying their company information. If you are the proprietor of a toy store, you can be sure that you will be flooded with rambunctious kids, so you will want to look into the chipboard displays and chipboard brochure holders. They tend to be less likely to be destroyed by little kids bent on destruction. You can also go with a wall mounted brochure case that you can put out of reach of little curious hands.

Maybe you are a doctor with your own private practice. In this case, you might want something that looks a little more professional. Benchmark Displays also have acrylic magazine sleds as well as custom acrylic brochure displays that add a touch of professionalism that cardboard displays just can’t do. That isn’t to say cardboard brochure holders haven’t evolved into a much more modern look; there is just a level of class that clear acrylic has that can’t be beat.

Eco-Friendly Options

If you run a health store specializing in organic and vegan products you will more than likely be interested in the more eco-friendly options Benchmark Displays has to offer. This is where cardboard and chipboard show their worth. They provide a sturdy and useful display for any product brochures you want to display while still showing your attention to the environment.

 

No matter what services or products your company has to offer, we have the ability to provide you with custom brochure displays. This will put the necessary product information at customers’ fingertips allowing them to educate themselves about the things they are purchasing. Let Benchmark Displays work with your marketing team to come up with brochure display solutions that are stylish, functional, and ideal for your business setting. There are plenty of options to choose from that will not only reflect your professional and creative background but also can attract the attention of future consumers. 

Wednesday, 25 June 2014 17:39

Marketing Your Medical Office

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While everyone has to go to the doctor at some point, it is still necessary to advertise your services. Putting your name in the yellow pages doesn’t always bring the most clients. You may have to look at your medical office as any other type of business that requires a certain amount of marketing to bring in a larger number of patients. The more patients you have, the more money you make. Benchmark Designs has several options for getting the name of your medical practice out to the masses as well as keeping them informed once they make it through the door.

Promotional Items

It isn’t just the pharmaceutical companies that have to put their name on everything. You should consider it as an option as well. Promotional items can be customized with necessary information about your medical practice and should be handed out to as many people as possible. These smaller items, such as calendars or paperweights, can be customized and given out at random. If you give them to friends, family, and other small businesses, they can be placed in areas of high traffic allowing them to be seen by an even larger group of potential patients.

In-Office Displays

Once you’ve got those people through the door, your marketing job doesn’t stop there. Patients may spend over an hour in your office, whether it is sitting in the waiting room, or waiting for a doctor back in a patient room. This is a perfect opportunity to continue putting the name of your medical practice where everyone can see it. Depending on what type of medical practice you have, Benchmark Displays has several product displays to choose from. They can be custom plexi or custom acrylic displays that sit out in the waiting room to be viewed by all of your patients.

Another thing that is often overlooked by doctor’s offices is the informational literature that tends to litter the floor after a full day of patients. These can be placed in custom chipboard brochure displays to keep them in view yet out of reach of children.

Once your patient has made it back to a room to see you, the doctor, there are still ways to put the name of your practice in their view. You can use customized tissue dispensers, product sample bins, informational displays, and a larger version of the custom calendars to hang on the wall.

 

Just because you get a patient through the door thanks to one of your many custom promotional displays, doesn’t mean you can stop there. Take advantage of the many other custom display options that Benchmark Displays has to offer. We can work with you to create a marketing plan full of promotional displays, custom sign holders, brochure displays and many other customized products for your medical practice. If you think of your medical office as just another business that requires the same amount of advertising, you will be surprised by the amount of patients you can bring in just by creating a few strategically placed customized displays. 

Wednesday, 18 June 2014 18:36

The Many Uses of Custom Displays

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The possibilities are endless when it comes to what Benchmark Displays can do for you.  We have the experience and talent to work with your company’s marketing team to create an exceptional strategy to improve visibility and sales.  Our abilities encompass a wide variety of signs and displays that can be used in a multitude of enterprises.

Retail

If you are the proprietor of any sort of retail location, Benchmark Displays has the ability to create custom displays that not only showcase your wares but also advertise your business logo.  They come in a variety of materials such as Plexiglas, acrylic, plastic, cardboard, and chipboard.  No matter what your business needs may be,  we can create something that is just as functional as it is beautiful.

We also offer POP, or point-of-purchase displays that are your last chance to direct your customer’s attention to products you may have on sale.  Just like the custom displays above, they can also be customized with your company logo.

Displays aren’t the only thing we specialize in either.  Channel sign holders are necessary for pricing and product information under each product on shelves throughout the store.  You can also place additional hanging sign holders around the store to let customers know where each group of products are with little more than a passing glance.  There are easels to choose from that you can place signs on to inform customers about upcoming pricing specials or sales.

Awards

If you are looking for custom cut acrylic awards for your little league team, we can accommodate you as well.  In addition to the custom made awards we can create, there are also business card entrapments or enclosed certificate holders to choose from.  Benchmark Displays can help make your awards season as special as you want.

If you want to let your employees know just how much they mean to you, give them a custom award or certificate display that they can keep forever.  Choose a screen printed paperweight that is not only something they can show off, but something that has an additional function as well.

Medical Office

Medical practices have a surprising need for different display options that we can fulfill.  There are endless amounts of informative literature for different diseases or medications that you want your patients to have easy access to.  They can be held in wall-mounted or desktop brochure holders that get your patient’s attention.

We can also customize items that can be scattered throughout your office: custom tissue holders, product sample bins, product displays, and even glove dispensers.  Your patients spend a lot of time in waiting rooms so they’ll need something to pass the time.  Store magazines in custom magazine holders emblazoned with your doctor’s name and information.

 

Basically, not matter what your business is, we can help.  Benchmark Displays has the ability to create just about any type of custom display your imagination can dream up.  Just contact us with your specifications, business expectations, and budget and we can put together a method of display marketing that works for you.

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Your Acrylic Display Solution

Benchmark Displays
44-311 Monterey Avenue
Palm Desert, CA 92260

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(800) 600-2810
(760) 775-2424

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