Benchmark Blog

Tuesday, 30 September 2014 21:59

The Benefits and Uses of Polystyrene

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Because we can use various materials in the fabrication of our custom displays, depending on budget, time frame, and use of the product, we thought we would discuss some of the various materials in depth, including their many uses and benefits, starting with polystyrene.

 

First of all, polystyrene, both solid and film, is used in many of the products we use in our everyday lives, including disposable plastic cutlery and dinnerware, CD Cases, envelope windows, license plate frames the list goes on and on...

 

Polystyrene foams are good thermal insulators and are therefore  used in food service products as well as building insulation.  As a thermoplastic polymer, polystyrene is in a sold state at room temperature, but easily melts when heated, which makes it ideal for both extrusion, as well as injection molding where it can be easily cast into a mold.

Used in many composite products, like tub and shower enclosures, automobile body panels, wind turbine parts, and boats.

Polystyrene is a very hard and brittle plastic, and when purchasing sheets, comes in many thicknesses, starting at one thousandth of an inch (.001), .020, .030, .040 and up.  Project and budget would be factors to consider when choosing both the material and the thickness.

Pieces can have visible relief markings due to the molding process.

Usually more cost effective than injection molded acrylic or fabricated acrylic

 

 

In a nutshell, product functionality, and budget are important things to consider when choosing a material for your project, something our team here at benchmark displays can walk you through!


Monday, 08 September 2014 18:07

The Benefits of Injection Molded Displays

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Injection molding is one of the most widely used manufacturing processes in use today.  Injection molds are used to create many things in regular use, such as containers, bottle caps, automotive parts, and displays, the list goes on and on.  So what makes it so popular?  Let’s take a brief look inside the process.

Material, in the form of pellets, or granules are fed through a hopper into a heated barrel, melted, and then forced into a mold by a reciprocating screw, where it is allowed to cool into the desired shape. (see video below).

One of the clear advantages of injection molding is the fast production time.  Once a mold has been designed (the expensive part) and depending on how many impressions are in the tool, the cycle time can be anywhere from 15-30 seconds, which allows for high production runs, repeatability, and low labor costs due to the fact that there is little need to finish parts after the molding process.

 

It also allows for greater flexibility in the materials that you use.  There are literally thousands of different polymers to choose from, the material selected will depend on the strength and function of the final part.

Media

Monday, 18 August 2014 20:08

Tips for Designing an Effective Brochure

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Brochures are still an integral part of collateral marketing, despite the growing popularity of online advertising.  People still love a tangible product that they can hold in their hands.  I for one, although I love my tablet, prefer to read a physical copy of a book, rather than read it online.  So, a well-designed, informative brochure can still capture the attention of your potential customers.  Here are a few tips to make your product brochure a keeper:

-        Make it interesting!  That may sound like a no brainer, but considering the fact that the average attention span of an adult consumer in 2013 was only 8 seconds (compared with a goldfish at 9 seconds) you better make a good impression right from the start.  Know your audience and what they are looking for.  For example, if you sell skin care products or cosmetics, how about including tips from the pro’s on maintaining a good skin care regime? 

 

Entice your customers to get them to look inside.  Let them know there is something inside worth looking into, so use thought provoking questions or statements, maybe even include a “special offer” or invitation.

 

Make it an interesting shape.  Who says you have to go with the traditional tri-fold brochure.  Using your imagination when designing your brochure can produce above average results in your marketing efforts.  Experiment with different types of paper and shapes.  I have seen some rather fetching brochures that were die cut in interesting patterns.

 

Make it Relevant.  Let the customer know what you are all about, using content that is not only interesting, but informative.  Include images (remember a picture is worth a thousand words) and a call to action.

 

 

When designing your next brochure, we hope these ideas give you a good start!

Friday, 08 August 2014 18:11

Tips to Creating an Effective POP Display

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Let’s face it, we are all extremely busy these days, as they say,  ”time is money”,  so when it comes to shopping, most people know what they are after before they hit the front door.  The question is, how can you, as a product manufacturer, draw a customer’s attention to your particular product and make it a must have for buyers?

 

Shoppers want an easy, uncluttered shopping experience, but are open to surprises…

If you have a large retail store, sign holders, and other in-store displays can help to supply buyers with more specific information or unique offers with regard to items they may be searching for…

Here are some tips to create an effective in-store display:

 

Keep it simple.  Customers tend to feel overwhelmed by too much information, so keep your point of purchase display simple, clean and uncluttered.

 

Have a purpose to the display.  Use it to convey special promotions, rewards programs, or to bring attention to your website where they can find additional product information.

 

Make the display visually appealing by using different heights and shapes.  Companies that specialize in custom retail displays can make suggestions as to the materials and shapes to use that will showcase your product and make it stand out.

 

 

“Change it up”.  As with any design element, trends change from season to season and from year to year, so be sure and take a look at your displays frequently and make changes, even if minimal, to hold your potential customers attention.

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