Benchmark Blog

Monday, 18 August 2014 20:08

Tips for Designing an Effective Brochure

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Brochures are still an integral part of collateral marketing, despite the growing popularity of online advertising.  People still love a tangible product that they can hold in their hands.  I for one, although I love my tablet, prefer to read a physical copy of a book, rather than read it online.  So, a well-designed, informative brochure can still capture the attention of your potential customers.  Here are a few tips to make your product brochure a keeper:

-        Make it interesting!  That may sound like a no brainer, but considering the fact that the average attention span of an adult consumer in 2013 was only 8 seconds (compared with a goldfish at 9 seconds) you better make a good impression right from the start.  Know your audience and what they are looking for.  For example, if you sell skin care products or cosmetics, how about including tips from the pro’s on maintaining a good skin care regime? 

 

Entice your customers to get them to look inside.  Let them know there is something inside worth looking into, so use thought provoking questions or statements, maybe even include a “special offer” or invitation.

 

Make it an interesting shape.  Who says you have to go with the traditional tri-fold brochure.  Using your imagination when designing your brochure can produce above average results in your marketing efforts.  Experiment with different types of paper and shapes.  I have seen some rather fetching brochures that were die cut in interesting patterns.

 

Make it Relevant.  Let the customer know what you are all about, using content that is not only interesting, but informative.  Include images (remember a pictures worth a thousand words) and a call to action.

 

 

When designing your next brochure, we hope these ideas give you a good start!

Friday, 08 August 2014 18:11

Tips to Creating an Effective POP Display

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Let’s face it, we are all extremely busy these days, as they say,  ”time is money”,  so when it comes to shopping, most people know what they are after before they hit the front door.  The question is, how can you, as a product manufacturer, draw a customer’s attention to your particular product and make it a must have for buyers?

 

Shoppers want an easy, uncluttered shopping experience, but are open to surprises…

If you have a large retail store, sign holders, and other in-store displays can help to supply buyers with more specific information or unique offers with regard to items they may be searching for…

Here are some tips to create an effective in-store display:

 

Keep it simple.  Customers tend to feel overwhelmed by too much information, so keep your point of purchase display simple, clean and uncluttered.

 

Have a purpose to the display.  Use it to convey special promotions, rewards programs, or to bring attention to your website where they can find additional product information.

 

Make the display visually appealing by using different heights and shapes.  Companies that specialize in custom retail displays can make suggestions as to the materials and shapes to use that will showcase your product and make it stand out.

 

 

“Change it up”.  As with any design element, trends change from season to season and from year to year, so be sure and take a look at your displays frequently and make changes, even if minimal, to hold your potential customers attention.

So you have an incredible product and you want to distribute and display it in stores. Where to begin. Probably with research. If you have never had a custom display created for a product, you more than likely will start an exhaustive internet search. What type of material do I want to use? Acrylic, Plexiglas? Or maybe an entirely different direction with a wood or wire display. Often times our clients will ask for recommendations. If you have a drawing or dimensions for the display that’s a great  place to start! We can help guide you as to the best material to use, to keep costs at a minimum and help you achieve the desired look.  Often we are asked if there is a difference between acrylic, and Plexiglas?  The answer,  yes and no.  Acrylic is a transparent thermoplastic derived from natural gas and is marketed under many different names, including Plexiglas and Lucite.  Plexiglas is a type of acrylic that is cell cast, versus being extruded.  This means that it has fewer impurities and is therefore more expensive to purchase.

 

 So, now that you have a material in mind and you know what you want in terms of aesthetic, How long will it take for me to receive my displays? Depending on the scope of the project, a custom order, once a prototype has been approved will take about 10-15 days, but we will keep you posted every step of the way on the progress of the order.  We hope this put’s your mind at ease, but if you have any additional questions not answered here just give us a call!

Wednesday, 02 July 2014 16:13

Offering Information via Brochure Displays

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You can’t just explain everything about your business in a sentence or two. No matter what services or products you offer, there is always complex information that demands a more in-depth explanation. While a few sentences in a commercial or print ad are perfectly fine, there are customers that will want to be better informed about the products and services you offer. This is where the brochure comes in. The brochure your company or business puts out for potential and existing customers should have all the information they need to make an informed decision on whether to purchase or continue to purchase from you.

Getting It Out There

Once you’ve created an informative brochure that not only educates your customer on what your company is, but also provides specific information about each of your products, you need to have a way to display them that will attract as much traffic as possible. The more hands you can get your brochures into will result in more business. Benchmark Displays has several options to choose from to help you display your company’s brochures.

Each type of business will have completely different needs when it comes to displaying their company information. If you are the proprietor of a toy store, you can be sure that you will be flooded with rambunctious kids, so you will want to look into the chipboard displays and chipboard brochure holders. They tend to be less likely to be destroyed by little kids bent on destruction. You can also go with a wall mounted brochure case that you can put out of reach of little curious hands.

Maybe you are a doctor with your own private practice. In this case, you might want something that looks a little more professional. Benchmark Displays also have acrylic magazine sleds as well as custom acrylic brochure displays that add a touch of professionalism that cardboard displays just can’t do. That isn’t to say cardboard brochure holders haven’t evolved into a much more modern look; there is just a level of class that clear acrylic has that can’t be beat.

Eco-Friendly Options

If you run a health store specializing in organic and vegan products you will more than likely be interested in the more eco-friendly options Benchmark Displays has to offer. This is where cardboard and chipboard show their worth. They provide a sturdy and useful display for any product brochures you want to display while still showing your attention to the environment.

 

No matter what services or products your company has to offer, we have the ability to provide you with custom brochure displays. This will put the necessary product information at customers’ fingertips allowing them to educate themselves about the things they are purchasing. Let Benchmark Displays work with your marketing team to come up with brochure display solutions that are stylish, functional, and ideal for your business setting. There are plenty of options to choose from that will not only reflect your professional and creative background but also can attract the attention of future consumers. 

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