Benchmark Blog

Tuesday, 20 January 2015 23:24

Custom Chamber of Commerce Plaques

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Chambers represent the interests of businesses, and advocate on behalf of the business community.  How many recognized members do you have in your chamber?  As a small business owner, having begun our journey 30 years ago, we share your passion for promoting the creation and development of local businesses.


 

Whether it’s corporate awards or custom designed association club member plaques, Benchmark Displays have proudly served as the leading custom plaque provider for numerous chambers across the country.

As we roll into 2015, let us help you to acknowledge and recognize your members, commitment and dedication to your community.  If your organization needs a new design or a new quote for a previous plaque order, Benchmark is capable of providing quality pieces in a variety of materials such as wood or acrylic. 

Call us today!

 

We have had several clients contact us recently to inquire about utilizing wire or metal in their new product displays.  I thought I would share some of the potential benefits to using this material.  Wire displays can be used for POP displays, magazine and literature racks, card displays, etc.  The point of purchase product display landscape worldwide, like display merchandising in general, is evolving at hyper-speed as new materials and processes emerge. As our clientele of designers, and display users across all the industries we serviced became more aware and conscious of the need to be responsible stewards of the environment, we realized that while plastic products can and are recycled, other materials like paperboard and metal are easier and more amenable to reprocess for additional and economical re-use cycles.

So, Benchmark today offers recycled vinyl products for retail merchandising, paperboard displays for products and brochures, and most recently, attractive and budget-conscious wire displays of all shapes, colors and sizes for semi permanent use on the counters and floors of convenience stores and thousands of other self-service retail environments across the nation.

Wire displays by their nature are very labor intensive to make.  So, while Benchmark has capable manufacturing partnerships with domestic and Mexican producers, it primarily relies on its China-based manufacturers for elaborate or large quantity applications.  And, to capture the maximum product cost advantage of production in Asia, we are also adept at developing designs that are modular in concept, ship flat to reduce transportation cost but are quick and easy to assemble.

Wire displays are often designed with headers to accept "slide in" printed, seasonal promotional ads.  Or since silk screen printing in China costs a fraction of U.S. domestic rates, multi-color, multi-location imprints are practical and can enhance the product presentation and impact of the display at POP. 

Benchmark's matchless value proposition includes all of the above benefits plus design service, prototyping, short-run capabilities for quick turn product launches followed by less expensive volume production and fulfillment services.

Add the peace-of-mind that comes from dealing with a friendly, English speaking, US. based company that warrants and guarantees 100% product satisfaction while being able to communicate during compatible time zones for conducting business, and you have an unbeatable win-win production.

Monday, 15 December 2014 23:06

Marketing Trends In 2015

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Since we are fast approaching a new year,(yes, where did 2014 go!) I thought we would talk about some trends in marketing for 2015.  I know for everyone here at Benchmark Displays, we are constantly looking for ways to increase our online visibility.  We have been working on creating a series of short corporate videos, so I was happy to discover, during my research that video promotion is a trend that we will be seeing more and more of throughout 2015. One article I read said that 40% of people respond more positively to visual content, with videos getting three times more likes than posts that are text only in content.

The whole point of marketing is to create brand awareness.  You want your potential customers to engage and connect with the content you share with them.  Long term  relationships are key, so if you are creating captivating, personalized content, you are more likely to inspire your customers to stay on your website longer, and make recurring purchases.

 Social Media will continue to increase in popularity, especially since everyone can download social apps to their smartphones and stay connected 24/7.  Now that both Facebook and Twitter have added buy buttons to certain posts, users can even make purchases directly through these social sites without having to leave the page.  We will see how well that does in the upcoming year. One of the sites that we have really taken notice of has been LinkedIn.  They made some big changes in 2014, one of which was adding a publishing platform to their site. It gives companies like ours, the opportunity to build and develop a professional brand through content like a company blog, and allows us to showcase our capabilities directly to our target audience, other businesses.

 

As with anything else, trends come and go.  But I think social media will continue to be an important tool for marketing and advertising.  With the ability to reach a limitless number of customers, and tracking analytics integrated into these sites, it’s really a no brainer to try them out!  So, if you’ve been toying with the idea of a promotional video, or have a brilliant new product you want to market, post/pin and tweet away!

Wednesday, 10 December 2014 19:57

Are QR Codes Effective Marketing Tools?

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As we approach a new year, we have been trying to think of ways to kickstart our marketing efforts.  It seems everywhere I look, companies are using QR Codes (Quick Response) to entice customers to check out their products.  You are seeing them more and more on the shelving at large retail stores, on business cards and even point of sale displays.

So, what are they exactly, and how do they work?  Invented in Japan, QR Codes are similar to bar codes, except that they have the ability to store more information, including images and video.  Now, with the popularity of smart phones, companies have seen the potential to use QR Codes in marketing campaigns.  You can easily download a free App that can scan and read bar codes directly on your phone.  One of the challenges to using QR Codes, is figuring out how to use it to add value.  You have to give people a good reason to scan the code, after all, it requires effort on their part to take out their phone, find the app and scan the code.  If, after all that the customer feels dissatisfied with the content, you’ve lost a potential sale, so make sure your message is well thought out!

Some uses for QR Codes?

·        Using it to connect to social media

·        Using it to offer coupons

·        Contact or Quote Requests

·        Product Details

·        Newsletters

·        Are QR Codes Effective Marketing Tools?

·        Videos

Consumers are becoming increasingly open to scanning QR Codes, after all, who doesn’t love a little mystery, so with the right marketing strategy, it could become a powerful marketing tool for you in the new year!

 

Tuesday, 18 November 2014 18:41

The Popularity of Gift Card Displays in Retail

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Benchmark Displays has, in the past produced clever gift card displays just in time for the Holiday season.

 

Gift Cards are always convenient gifts for the holidays, or any time of year for that matter!  In the past retailers had relegated Gift Cards to a discrete rack hook or scrunched up next to the candy, hoping for the last minute impulse sale.  Now, due to their popularity with customers, they are placing them front and center.

Rainier Industries, Ltd, an agency for Retailer Eddie Bauer had a better idea.  Turning to Benchmark Displays, they decided to put gift cards right in the shopper’s path.  Incorporating a metal floor stand sign holder, we created a 24” wide by 36” high acrylic display.  Each display has special holders that were added vertically to hold Gift Cards depicting different holiday themes.  Surrounding the gift cards is an exciting holiday message and Free Gift offer with every Gift Card purchase.

The free gift, a miniature holiday stocking perfect for packaging the card, can be hung on a tree or added to the wrappings of other gifts and is a great added value.  Sourcing the little stockings was accomplished by the client, yet making it all work together was Benchmark’s challenge.  In the end, a very tacky tape was used to secure a sample stocking to the acrylic signs.

Design and graphic teams collaborated on the finished reverse-screened images, which have been incorporated into two separate holiday looks.  One unit is with red and green graphics on a kraft background and the other red and white on a holiday silver background.  The displays are double sided so shoppers can see them coming and going.

 

Benchmark is proud to have produced 1050 of the special holiday displays and shipped them out to nearly 400 Eddie Bauer stores and outlets throughout North America, just in time for the Holiday Season.

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