So you have an incredible product and you want to distribute and display it in stores. Where to begin. Probably with research. If you have never had a custom display created for a product, you more than likely will start an exhaustive internet search. What type of material do I want to use? Acrylic, Plexiglas? Or maybe an entirely different direction with a wood or wire display. Often times our clients will ask for recommendations. If you have a drawing or dimensions for the display that’s a great place to start! We can help guide you as to the best material to use, to keep costs at a minimum and help you achieve the desired look. Often we are asked if there is a difference between acrylic, and Plexiglas? The answer, yes and no. Acrylic is a transparent thermoplastic derived from natural gas and is marketed under many different names, including Plexiglas and Lucite. Plexiglas is a type of acrylic that is cell cast, versus being extruded. This means that it has fewer impurities and is therefore more expensive to purchase.
So, now that you have a material in mind and you know what you want in terms of aesthetic, How long will it take for me to receive my displays? Depending on the scope of the project, a custom order, once a prototype has been approved will take about 10-15 days, but we will keep you posted every step of the way on the progress of the order. We hope this put’s your mind at ease, but if you have any additional questions not answered here just give us a call!
You can’t just explain everything about your business in a sentence or two. No matter what services or products you offer, there is always complex information that demands a more in-depth explanation. While a few sentences in a commercial or print ad are perfectly fine, there are customers that will want to be better informed about the products and services you offer. This is where the brochure comes in. The brochure your company or business puts out for potential and existing customers should have all the information they need to make an informed decision on whether to purchase or continue to purchase from you.
Getting It Out There
Once you’ve created an informative brochure that not only educates your customer on what your company is, but also provides specific information about each of your products, you need to have a way to display them that will attract as much traffic as possible. The more hands you can get your brochures into will result in more business. Benchmark Displays has several options to choose from to help you display your company’s brochures.
Each type of business will have completely different needs when it comes to displaying their company information. If you are the proprietor of a toy store, you can be sure that you will be flooded with rambunctious kids, so you will want to look into the chipboard displays and chipboard brochure holders. They tend to be less likely to be destroyed by little kids bent on destruction. You can also go with a wall mounted brochure case that you can put out of reach of little curious hands.
Maybe you are a doctor with your own private practice. In this case, you might want something that looks a little more professional. Benchmark Displays also have acrylic magazine sleds as well as custom acrylic brochure displays that add a touch of professionalism that cardboard displays just can’t do. That isn’t to say cardboard brochure holders haven’t evolved into a much more modern look; there is just a level of class that clear acrylic has that can’t be beat.
If you run a health store specializing in organic and vegan products you will more than likely be interested in the more eco-friendly options Benchmark Displays has to offer. This is where cardboard and chipboard show their worth. They provide a sturdy and useful display for any product brochures you want to display while still showing your attention to the environment.
No matter what services or products your company has to offer, we have the ability to provide you with custom brochure displays. This will put the necessary product information at customers’ fingertips allowing them to educate themselves about the things they are purchasing. Let Benchmark Displays work with your marketing team to come up with brochure display solutions that are stylish, functional, and ideal for your business setting. There are plenty of options to choose from that will not only reflect your professional and creative background but also can attract the attention of future consumers.
While everyone has to go to the doctor at some point, it is still necessary to advertise your services. Putting your name in the yellow pages doesn’t always bring the most clients. You may have to look at your medical office as any other type of business that requires a certain amount of marketing to bring in a larger number of patients. The more patients you have, the more money you make. Benchmark Designs has several options for getting the name of your medical practice out to the masses as well as keeping them informed once they make it through the door.
It isn’t just the pharmaceutical companies that have to put their name on everything. You should consider it as an option as well. Promotional items can be customized with necessary information about your medical practice and should be handed out to as many people as possible. These smaller items, such as calendars or paperweights, can be customized and given out at random. If you give them to friends, family, and other small businesses, they can be placed in areas of high traffic allowing them to be seen by an even larger group of potential patients.
Once you’ve got those people through the door, your marketing job doesn’t stop there. Patients may spend over an hour in your office, whether it is sitting in the waiting room, or waiting for a doctor back in a patient room. This is a perfect opportunity to continue putting the name of your medical practice where everyone can see it. Depending on what type of medical practice you have, Benchmark Displays has several product displays to choose from. They can be custom plexi or custom acrylic displays that sit out in the waiting room to be viewed by all of your patients.
Another thing that is often overlooked by doctor’s offices is the informational literature that tends to litter the floor after a full day of patients. These can be placed in custom chipboard brochure displays to keep them in view yet out of reach of children.
Once your patient has made it back to a room to see you, the doctor, there are still ways to put the name of your practice in their view. You can use customized tissue dispensers, product sample bins, informational displays, and a larger version of the custom calendars to hang on the wall.
Just because you get a patient through the door thanks to one of your many custom promotional displays, doesn’t mean you can stop there. Take advantage of the many other custom display options that Benchmark Displays has to offer. We can work with you to create a marketing plan full of promotional displays, custom sign holders, brochure displays and many other customized products for your medical practice. If you think of your medical office as just another business that requires the same amount of advertising, you will be surprised by the amount of patients you can bring in just by creating a few strategically placed customized displays.
The possibilities are endless when it comes to what Benchmark Displays can do for you. We have the experience and talent to work with your company’s marketing team to create an exceptional strategy to improve visibility and sales. Our abilities encompass a wide variety of signs and displays that can be used in a multitude of enterprises.
If you are the proprietor of any sort of retail location, Benchmark Displays has the ability to create custom displays that not only showcase your wares but also advertise your business logo. They come in a variety of materials such as Plexiglas, acrylic, plastic, cardboard, and chipboard. No matter what your business needs may be, we can create something that is just as functional as it is beautiful.
We also offer POP, or point-of-purchase displays that are your last chance to direct your customer’s attention to products you may have on sale. Just like the custom displays above, they can also be customized with your company logo.
Displays aren’t the only thing we specialize in either. Channel sign holders are necessary for pricing and product information under each product on shelves throughout the store. You can also place additional hanging sign holders around the store to let customers know where each group of products are with little more than a passing glance. There are easels to choose from that you can place signs on to inform customers about upcoming pricing specials or sales.
If you are looking for custom cut acrylic awards for your little league team, we can accommodate you as well. In addition to the custom made awards we can create, there are also business card entrapments or enclosed certificate holders to choose from. Benchmark Displays can help make your awards season as special as you want.
If you want to let your employees know just how much they mean to you, give them a custom award or certificate display that they can keep forever. Choose a screen printed paperweight that is not only something they can show off, but something that has an additional function as well.
Medical practices have a surprising need for different display options that we can fulfill. There are endless amounts of informative literature for different diseases or medications that you want your patients to have easy access to. They can be held in wall-mounted or desktop brochure holders that get your patient’s attention.
We can also customize items that can be scattered throughout your office: custom tissue holders, product sample bins, product displays, and even glove dispensers. Your patients spend a lot of time in waiting rooms so they’ll need something to pass the time. Store magazines in custom magazine holders emblazoned with your doctor’s name and information.
Basically, not matter what your business is, we can help. Benchmark Displays has the ability to create just about any type of custom display your imagination can dream up. Just contact us with your specifications, business expectations, and budget and we can put together a method of display marketing that works for you.
Displaying your products is an incredibly important part of the retail world. While there are endless benefits of print and television advertising, they are costly and not everyone will see them. More customers than ever are actually dropping cable which takes away their ability to see those commercials. However, even though online shopping has seen an increase over the years, people will still find themselves in a retail store. This is where attractive and functional display cases come in.
Branded Display Cases
Benchmark Displays has the ability to work with your company to create a beautiful display case that not only shows off your product but also will stand up to the notoriously high traffic of the cosmetics aisle. Make your product stand out with a custom acrylic display case. It will include your product’s logo emblazoned on the side so that anyone can recognize it, and everything is still protected from prying hands.
You can also have product stands made out of chipboard that are not only functional, but attractive as well. Chipboard is actually quite indestructible and has the ability to be made into any size and shape your company desires. These can also be customized with your company’s brand.
When your company comes out with new and improved products, you want them to be the first thing your customer sees. This can be achieved with a variety of countertop displays. Use a flat tray display that can have a mirrored bottom to place a few of your smaller items to be used as testers.
There are multi-level displays that attract the consumer’s attention by adding depth and dimension that you just can’t get from a flat tray display. They can be custom acrylic or custom plexi displays that are eye-catching and completely functional. All of these countertop displays have the ability to be customized with your logo as well.
If you run a boutique cosmetics shop specializing in organic or specialty products, it would be beneficial to have a display case for any brochures about the products you offer. The higher end customer will appreciate the ability to educate themselves on the unique products you have to offer.
When it comes to brochure displays, there are quite a few options to choose from. You can have an outdoor brochure holder with a lid to allow customers to pick up product literature even when you are closed. There are wall-mounted options to keep the literature out of little hands when your customers bring their children as well.
Your business depends on your ability to market your product. Let Benchmark Displays work with you to create several options that will help you market your products to the widest audience possible. The cosmetics industry is a competitive one, so anything you can do to put your product in the hands of the masses can only benefit your bottom line. Take advantage of the many options we have to display your wares and educate your potential customers. We have the experience and talent necessary to put your company at the forefront of your industry.