Wednesday, 28 September 2011 00:00

Effectiveness of Retail POP Displays

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Retail POP displays have a dramatic and significant impact on purchase decisions. Nearly 70% of all purchase decisions are made impulsively, immediately after viewing promotional ads or POP Displays in stores. In order to display items, businesses can use stand-alone displays, counter top displays, hanging signs or posters and even electronic displays.

Effectiveness of Retail POP Displays

Retail POP displays aim to attract the impulse buyers who base their buying decisions on the various promos, display details and offers made by the retailers, dealers or manufacturers. Giant pictures of products, attractive displays about product usage, benefits, promotional gifts accompanying products and any other important information, attract buyers.

Countless manufacturers and retailers are vying for the attention of consumers; therefore, you need to have products designed in attractive colors, designs and cutouts. Additionally, the products need to be displayed to appeal to consumers. Retail POP displays are very useful and should be custom designed and used creatively.

Benefits of Custom POP displays

• Designed to your product needs and specifications.
• Easily Update Product Literature and merchandising with insert panels.
• Allow you to display your product in a unique way.
• Make your product stand out from the competition.
• Increase Brand Awareness
• Increase sales and profits.

Maximize the effectiveness of your retail POP displays and have them designed and manufactured by a professional company. Professional point of purchase display designers will not only understand your requirements but also analyze the customer behavior for particular products. Custom POP displays are designed, keeping in mind the size of the store, the location and the space available for the display.

You can find a wide variety of uniquely designed point of purchase displays made from various materials such as wood, plastic and metal at benchmarkdisplays.com .

Read 10875 times Last modified on Thursday, 03 July 2014 16:46
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