Benchmark Displays is pleased to announce the launch of it’s newest website, benchmarkvinyl.com. In addition to our other great products, including acrylic and styrene point of purchase displays, by offering vinyl we are able to give our budget conscience buyers an affordable alternative for advertising their must have products! Remember, we’ve mentioned in previous posts, the importance of grabbing a consumer’s attention right out of the gate, or I should say, right through the front door.
This is where rigid vinyl shelf wobblers, otherwise known as shelf talkers, danglers and shelf strips come in handy. As a customer is making their way down the aisle, these little guys are what get your product noticed. For example, I recently walked into a wine superstore for the first time, and as I meandered up and down the aisles, I was a bit overwhelmed by the huge selection. An employee must have noticed my furrowed brow, because she asked me if I needed any help.. “We have over 800 different Pinot Noir’s she said, and if you’re confused now, don’t go down the cabernet aisle, we have over 1100 different cabernet’s to choose from”. Not that I need an inducement to drink, but it can be hard to make a decision when faced with row upon row of libations, every bottle starts looking the same after a while. So what helps me, along with countless other customers make a decision? Shelf talkers for one. They get your attention and tell you just enough about a product to help you decide for or against. Please note, I did say “just enough” about a product. In other words, you don’t want to overwhelm your customers with too much information, otherwise they won’t read it at all. Make it easy to read, perhaps add a fun little tidbit about the product, and above all else, avoid adding disclaimers and terms of sale, as this can be off-putting.
One other thing I noticed was that companies are also putting QR codes on the shelf talkers that you can scan with your smart phone. They usually take you to a landing page on their website where you can learn more about the company and their products. Clever! Most of these shelf talkers, wobblers, danglers, silent salesmen, whatever you want to call them, are made of rigid vinyl, a low cost, high impact way to advertise, that offers you the flexibility to change them out about once a month as you bring in new merchandise or offer sales and special pricing. By the way, in case you were wondering, I did finally choose a good pinot, and I even scanned the QR code to find out a little more about the winery. You learn something new every day!