“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last you create what you will” – George Bernard Shaw
I think we would all agree that it is easier to feel creative when you are enthused about your subject matter. So I suppose that theorem, in and of itself is a good place to start. After all, it’s next to impossible to be motivated about something you have little or no interest in.
There is in fact much debate out there about just what moves a person to be creative. What motivated Picasso to paint all those prolific masterpieces? Or Bach to churn out all those brilliant concertos? I can’t really say, not sure anyone could for certain. What I do know is that Picasso created around 50,000 paintings, but how many of them were considered brilliant? Only a few. The rest quite honestly were not that good. Having said that, I happen to be of the opinion that art, music, an ad campaign….really anything considered creative is subjective.
We tend to think of creative “types” as churning out one great idea after the next, but the truth is, it’s a numbers game. Not every idea you have is going to be a game changer. In fact, most probably won’t be. The point is that we should accept failure, even embrace it. For most of us this may prove to be a challenge, as failure tends to be paralyzing, not mobilizing. However, if we can somehow learn to “Embrace the suck” as one author eloquently put it, and accept that it’s part of the process, doesn’t that sort of take a little pressure off?