Let’s imagine for a moment that you are starting a new business. For argument’s sake, this business is a boutique adult beverage store. You want to offer the finest spirits and wines that your customers could desire, but you also plan to provide locally produced items as well. Liquor stores aren’t too difficult to come by, so you have to find a way to stand out among the big box options. You will want your potential customers to be aware that you are a specialty store offering a more unique experience.
Right before you are ready to open your doors, one thing you may want to consider investing in when it comes to marketing is promotional incentives. There are several options available, from calendars to paper weights, to choose from that we can customize with your company logo. These are things that you would take around to other businesses in the area to get people talking.
Just like pharmaceutical companies have custom pens and notepads they leave with doctor’s offices, these are items that would be left in view on a daily basis. The other business owners and their employees would see them and so would their customers. Having these custom products readily available to give out will put your business on the map before you even open.
Signs and Displays
Inside your store will be where the magic happens. To bring the people not only to your doors, but inside them as well, you should have an eye catching sign holder with your business name and logo in an easily visible location. You can choose a hanging sign holder that you can place outside your door for the whole world to see.
Once inside, your customers will be impressed with your selection of custom display cases that show just how much thought and care you’ve put into the products you have to offer. If you have an extensive selection of locally grown wines, you can put them in an eye-catching custom plexi display case.
Given the specialty nature of your boutique adult beverage store, you can also have brochure displays informing your customers about the products you sell. It can provide a more detailed background about the vineyard, the grapes in the wine they have chosen, were grown in. This will not only offer a more personalized experience than the usual liquor stores, it also provides exposure for the local vineyards and growers that you purchase from as well. While increasing your own sales you can also bring attention to their business as well.
You can’t forget the small things either. Benchmark Displays also offers the channel sign holders you will need on your shelves to provide pricing information as well. Not only can we give you a well-rounded marketing strategy for your business inside and out, but also we can do it with your personal specifications in mind. Benchmark Displays can work with you to create a successful business model that will not only improve your visibility but increase you chances for sales as well.