Brochures are still an integral part of collateral marketing, despite the growing popularity of online advertising. People still love a tangible product that they can hold in their hands. I for one, although I love my tablet, prefer to read a physical copy of a book, rather than read it online. So, a well-designed, informative brochure can still capture the attention of your potential customers. Here are a few tips to make your product brochure a keeper:
- Make it interesting! That may sound like a no brainer, but considering the fact that the average attention span of an adult consumer in 2013 was only 8 seconds (compared with a goldfish at 9 seconds) you better make a good impression right from the start. Know your audience and what they are looking for. For example, if you sell skin care products or cosmetics, how about including tips from the pro’s on maintaining a good skin care regime?
Entice your customers to get them to look inside. Let them know there is something inside worth looking into, so use thought provoking questions or statements, maybe even include a “special offer” or invitation.
Make it an interesting shape. Who says you have to go with the traditional tri-fold brochure. Using your imagination when designing your brochure can produce above average results in your marketing efforts. Experiment with different types of paper and shapes. I have seen some rather fetching brochures that were die cut in interesting patterns.
Make it Relevant. Let the customer know what you are all about, using content that is not only interesting, but informative. Include images (remember a picture is worth a thousand words) and a call to action.
When designing your next brochure, we hope these ideas give you a good start!