When it comes to the branding and marketing of your commercial enterprise, one of the oldest strategies in the book is to offer your customers and clients some very creative promotional items with your company logo clearly displayed. When done correctly, this method of advertising can prove very effective. But we need to be careful. Flooding the market with promotional items of extremely poor quality or taste can also have a negative effect on our business.
Offer Quality Items!
It is not enough to simply purchase a few boxes of ballpoint pens with your company name emblazoned on the side. Cheap, poorly made products will send a signal to your clients that your company lacks professionalism and attention to detail. Imagine the negative branding image associated with a cheaply made ballpoint pen exploding in someone’s shirt pocket! When it comes to advertising through promotional products, quality is always a critical factor.
Dare to be different. Be creative and choose products that your clients can actually use on a daily basis. Thanks to the advancements of digital graphics technology in recent years, a company logo can be artistically displayed on nearly any type of promotional item. From calendars to post-its, t-shirts to ball caps, and even portable USB hard drives to umbrellas, utilizing promotional items for your marketing strategies has never been easier or less expensive than it is today! Think outside the box. You’ll send a positive message about the originality and creativity of your company brand in the process. We here at Benchmark Displays have decided to try it, so we will keep you posted on how our marketing efforts through promotional products turn out!