As we approach a new year, we have been trying to think of ways to kickstart our marketing efforts. It seems everywhere I look, companies are using QR Codes (Quick Response) to entice customers to check out their products. You are seeing them more and more on the shelving at large retail stores, on business cards and even point of sale displays.
So, what are they exactly, and how do they work? Invented in Japan, QR Codes are similar to bar codes, except that they have the ability to store more information, including images and video. Now, with the popularity of smart phones, companies have seen the potential to use QR Codes in marketing campaigns. You can easily download a free App that can scan and read bar codes directly on your phone. One of the challenges to using QR Codes, is figuring out how to use it to add value. You have to give people a good reason to scan the code, after all, it requires effort on their part to take out their phone, find the app and scan the code. If, after all that the customer feels dissatisfied with the content, you’ve lost a potential sale, so make sure your message is well thought out!
Some uses for QR Codes?
· Using it to connect to social media
· Using it to offer coupons
· Contact or Quote Requests
· Product Details
· Are QR Codes Effective Marketing Tools?
Consumers are becoming increasingly open to scanning QR Codes, after all, who doesn’t love a little mystery, so with the right marketing strategy, it could become a powerful marketing tool for you in the new year!