Since we are fast approaching a new year,(yes, where did 2014 go!) I thought we would talk about some trends in marketing for 2015. I know for everyone here at Benchmark Displays, we are constantly looking for ways to increase our online visibility. We have been working on creating a series of short corporate videos, so I was happy to discover, during my research that video promotion is a trend that we will be seeing more and more of throughout 2015. One article I read said that 40% of people respond more positively to visual content, with videos getting three times more likes than posts that are text only in content.
The whole point of marketing is to create brand awareness. You want your potential customers to engage and connect with the content you share with them. Long term relationships are key, so if you are creating captivating, personalized content, you are more likely to inspire your customers to stay on your website longer, and make recurring purchases.
Social Media will continue to increase in popularity, especially since everyone can download social apps to their smartphones and stay connected 24/7. Now that both Facebook and Twitter have added buy buttons to certain posts, users can even make purchases directly through these social sites without having to leave the page. We will see how well that does in the upcoming year. One of the sites that we have really taken notice of has been LinkedIn. They made some big changes in 2014, one of which was adding a publishing platform to their site. It gives companies like ours, the opportunity to build and develop a professional brand through content like a company blog, and allows us to showcase our capabilities directly to our target audience, other businesses.
As with anything else, trends come and go. But I think social media will continue to be an important tool for marketing and advertising. With the ability to reach a limitless number of customers, and tracking analytics integrated into these sites, it’s really a no brainer to try them out! So, if you’ve been toying with the idea of a promotional video, or have a brilliant new product you want to market, post/pin and tweet away!