We have had several clients contact us recently to inquire about utilizing wire or metal in their new product displays. I thought I would share some of the potential benefits to using this material. Wire displays can be used for POP displays, magazine and literature racks, card displays, etc. The point of purchase product display landscape worldwide, like display merchandising in general, is evolving at hyper-speed as new materials and processes emerge. As our clientele of designers, and display users across all the industries we serviced became more aware and conscious of the need to be responsible stewards of the environment, we realized that while plastic products can and are recycled, other materials like paperboard and metal are easier and more amenable to reprocess for additional and economical re-use cycles.
So, Benchmark today offers recycled vinyl products for retail merchandising, paperboard displays for products and brochures, and most recently, attractive and budget-conscious wire displays of all shapes, colors and sizes for semi permanent use on the counters and floors of convenience stores and thousands of other self-service retail environments across the nation.
Wire displays by their nature are very labor intensive to make. So, while Benchmark has capable manufacturing partnerships with domestic and Mexican producers, it primarily relies on its China-based manufacturers for elaborate or large quantity applications. And, to capture the maximum product cost advantage of production in Asia, we are also adept at developing designs that are modular in concept, ship flat to reduce transportation cost but are quick and easy to assemble.
Wire displays are often designed with headers to accept "slide in" printed, seasonal promotional ads. Or since silk screen printing in China costs a fraction of U.S. domestic rates, multi-color, multi-location imprints are practical and can enhance the product presentation and impact of the display at POP.
Benchmark's matchless value proposition includes all of the above benefits plus design service, prototyping, short-run capabilities for quick turn product launches followed by less expensive volume production and fulfillment services.
Add the peace-of-mind that comes from dealing with a friendly, English speaking, US. based company that warrants and guarantees 100% product satisfaction while being able to communicate during compatible time zones for conducting business, and you have an unbeatable win-win production.