Custom Acrylic Display Blog | Benchmark Displays Blog
Tuesday, 18 November 2014 18:41

The Popularity of Gift Card Displays in Retail

Benchmark Displays has, in the past produced clever gift card displays just in time for the Holiday season.

 

Gift Cards are always convenient gifts for the holidays, or any time of year for that matter!  In the past retailers had relegated Gift Cards to a discrete rack hook or scrunched up next to the candy, hoping for the last minute impulse sale.  Now, due to their popularity with customers, they are placing them front and center.

Rainier Industries, Ltd, an agency for Retailer Eddie Bauer had a better idea.  Turning to Benchmark Displays, they decided to put gift cards right in the shopper’s path.  Incorporating a metal floor stand sign holder, we created a 24” wide by 36” high acrylic display.  Each display has special holders that were added vertically to hold Gift Cards depicting different holiday themes.  Surrounding the gift cards is an exciting holiday message and Free Gift offer with every Gift Card purchase.

The free gift, a miniature holiday stocking perfect for packaging the card, can be hung on a tree or added to the wrappings of other gifts and is a great added value.  Sourcing the little stockings was accomplished by the client, yet making it all work together was Benchmark’s challenge.  In the end, a very tacky tape was used to secure a sample stocking to the acrylic signs.

Design and graphic teams collaborated on the finished reverse-screened images, which have been incorporated into two separate holiday looks.  One unit is with red and green graphics on a kraft background and the other red and white on a holiday silver background.  The displays are double sided so shoppers can see them coming and going.

 

Benchmark is proud to have produced 1050 of the special holiday displays and shipped them out to nearly 400 Eddie Bauer stores and outlets throughout North America, just in time for the Holiday Season.

Published in Benchmark Blog
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