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What we have done with some success as a business strategy at Benchmark Displays is immerse ourselves in the attitudes, and  cultures of Mexico, and China, the countries  we have come to rely upon as manufacturing partners.  The reason for this is practical, not philosophical or philanthropic, as we design, engineer and source products  with relatively high labor content for our U.S. customer base.  The internet and the world wide web have combined to shrink the world in a virtual way so that global sourcing seems not a possibility but one of today’s mandates for business survival.

For example, this week, starting on February 19, China begins its annual New Year Celebration.  Revolving on 12 year astrological/zodiac, animal, cycles, this year is the year of Yang or the Goat.  Two point eight billion Chinese migrants, office and factory workers and executives are on their way home to the cities and villages from which they came to be with family and friends. 

While here we revel in the luxury of a few four day Holiday weekends per year, the Chinese economy is entirely shut down and on vacation for anywhere from one to three weeks, with two being the average.  Having visited China factories regularly for 25 years in connection with our work, we know to carefully plan for the heavy production backlog in the month before and then during the holiday, when there will be a complete shutdown of production and most business communication.

However, come March 1st , it’s business open once again, and with a renewed emphasis and urgency.  Our special facility is with “on the ground”, competent and ethical, English speaking colleagues with a shared commitment to consistently exceed customer expectations.  The commissions we earn for our services are inconsequential when measured against the assurance and insurance we provide our clientele that they will receive exactly what they ordered and when it is scheduled to be delivered.

 

Factory visits, QC audits and onsite coordination of first time orders are a routine part of our service.  We produce prototypes and pre-production samples and bring them home in the overhead bin of our flight to save valuable time, when appropriate at no extra charge in an effort to distinguish and differentiate our service.  You and or your engineers can accompany us on these long flights, sleep on hard beds and enjoy the various delicacies at the traditional meal with factory management, or leave it to us.  We have adapted to this and all the other unfamiliar cultural aspects, which believe it or not, are an important aspect of the successful import business relationship.

Published in Benchmark Blog
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