Wednesday, 02 July 2014 16:13

Offering Information via Brochure Displays

You can’t just explain everything about your business in a sentence or two. No matter what services or products you offer, there is always complex information that demands a more in-depth explanation. While a few sentences in a commercial or print ad are perfectly fine, there are customers that will want to be better informed about the products and services you offer. This is where the brochure comes in. The brochure your company or business puts out for potential and existing customers should have all the information they need to make an informed decision on whether to purchase or continue to purchase from you.

Getting It Out There

Once you’ve created an informative brochure that not only educates your customer on what your company is, but also provides specific information about each of your products, you need to have a way to display them that will attract as much traffic as possible. The more hands you can get your brochures into will result in more business. Benchmark Displays has several options to choose from to help you display your company’s brochures.

Each type of business will have completely different needs when it comes to displaying their company information. If you are the proprietor of a toy store, you can be sure that you will be flooded with rambunctious kids, so you will want to look into the chipboard displays and chipboard brochure holders. They tend to be less likely to be destroyed by little kids bent on destruction. You can also go with a wall mounted brochure case that you can put out of reach of little curious hands.

Maybe you are a doctor with your own private practice. In this case, you might want something that looks a little more professional. Benchmark Displays also have acrylic magazine sleds as well as custom acrylic brochure displays that add a touch of professionalism that cardboard displays just can’t do. That isn’t to say cardboard brochure holders haven’t evolved into a much more modern look; there is just a level of class that clear acrylic has that can’t be beat.

Eco-Friendly Options

If you run a health store specializing in organic and vegan products you will more than likely be interested in the more eco-friendly options Benchmark Displays has to offer. This is where cardboard and chipboard show their worth. They provide a sturdy and useful display for any product brochures you want to display while still showing your attention to the environment.

 

No matter what services or products your company has to offer, we have the ability to provide you with custom brochure displays. This will put the necessary product information at customers’ fingertips allowing them to educate themselves about the things they are purchasing. Let Benchmark Displays work with your marketing team to come up with brochure display solutions that are stylish, functional, and ideal for your business setting. There are plenty of options to choose from that will not only reflect your professional and creative background but also can attract the attention of future consumers. 

Published in Benchmark Blog

BenchmarkVinyl.com’s extensive line of vinyl advertising options gives businesses additional budget friendly ways to display their goods.  The new line includes products such as brochure holders, channel strips and shelf talkers.

 

The launch of Benchmark Vinyl.com provides businesses with a fast new option for getting quality vinyl display products to showcase their goods and literature.

This newest division of Benchmark Displays is an effort to furnish Benchmark’s customers with more specialized solutions at affordable prices, said JoAnne Frohman, the president and chief executive officer of Benchmark Displays.

“Customers choose our vinyl displays because they get exactly what they need at great prices,” said Frohman, who co-founded the company with her husband, Dick.

 

Benchmark Vinyl is a division of Benchmark Displays, which has designed and manufactured high quality displays for products and literature for more than 30 years.  More information and the division’s catalog can be viewed at www.benchmarkvinyl.com

The new vinyl product line includes shelf talkers, brochure holders, sign holders, channel strips, tent displays and more.  Benchmark Vinyl also offers custom vinyl applications.

Benchmark Vinyl uses sturdy, clear PVC materials and proprietary processing equipment to manufacture vinyl products that last.

 

 

“Vinyl products are an integral part of advertising and have a huge impact in the retail industry,” Frohman said.  “Now Benchmark Vinyl is making it easy for businesses to get both custom-made as well as commonly-used vinyl displays fast.”

Published in Benchmark Blog

Benchmark Displays is pleased to announce the launch of it’s newest website, benchmarkvinyl.com.  In addition to our other great products, including acrylic and styrene point of purchase displays, by offering vinyl we are able to give our budget conscience buyers an affordable alternative for advertising their must have products!  Remember, we’ve mentioned in previous posts, the importance of grabbing a consumer’s attention right out of the gate, or I should say, right through the front door.

This is where rigid vinyl shelf wobblers, otherwise known as shelf talkers, danglers and shelf strips come in handy.  As a customer is making their way down the aisle, these little guys are what get your product noticed.  For example, I recently walked into a wine superstore for the first time, and as I meandered up and down the aisles, I was a bit overwhelmed by the huge selection.  An employee must have noticed my furrowed brow, because she asked me if I needed any help.. “We have over 800 different Pinot Noir’s she said, and if you’re confused now, don’t go down the cabernet aisle, we have over 1100 different cabernet’s to choose from”.  Not that I need an inducement to drink, but it can be hard to make a decision when faced with row upon row of libations, every bottle starts looking the same after a while.  So what helps me, along with countless other customers make a decision?  Shelf talkers for one.  They get your attention and tell you just enough about a product to help you decide for or against.  Please note, I did say “just enough” about a product.  In other words, you don’t want to overwhelm your customers with too much information, otherwise they won’t read it at all.  Make it easy to read, perhaps add a fun little tidbit about the product, and above all else, avoid adding disclaimers and terms of sale, as this can be off-putting.

 One other thing I noticed was that companies are also putting QR codes on the shelf talkers that you can scan with your smart phone.  They usually take you to a landing page on their website where you can learn more about the company and their products.  Clever!  Most of these shelf talkers, wobblers, danglers, silent salesmen, whatever you want to call them, are made of rigid vinyl, a low cost, high impact way to advertise, that offers you the flexibility to change them out about once a month as you bring in new merchandise or offer sales and special pricing.  By the way, in case you were wondering, I did finally choose a good pinot, and I even scanned the QR code to find out a little more about the winery.  You learn something new every day!

 

 

Published in Benchmark Blog
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