Let’s face it, we are all extremely busy these days, as they say, ”time is money”, so when it comes to shopping, most people know what they are after before they hit the front door. The question is, how can you, as a product manufacturer, draw a customer’s attention to your particular product and make it a must have for buyers?
Shoppers want an easy, uncluttered shopping experience, but are open to surprises…
If you have a large retail store, sign holders, and other in-store displays can help to supply buyers with more specific information or unique offers with regard to items they may be searching for…
Here are some tips to create an effective in-store display:
Keep it simple. Customers tend to feel overwhelmed by too much information, so keep your point of purchase display simple, clean and uncluttered.
Have a purpose to the display. Use it to convey special promotions, rewards programs, or to bring attention to your website where they can find additional product information.
Make the display visually appealing by using different heights and shapes. Companies that specialize in custom retail displays can make suggestions as to the materials and shapes to use that will showcase your product and make it stand out.
“Change it up”. As with any design element, trends change from season to season and from year to year, so be sure and take a look at your displays frequently and make changes, even if minimal, to hold your potential customers attention.
I was talking with my sister on the phone the other day, when she interrupted me from her excitement over her recent impulse buy of black, glitter nail polish. She had gone to the store for some soda, when she explained that she saw this new nail polish sign. She’s not terribly familiar with all of the display marketing lingo. Anyway, after some probing, I found out that she was attracted to this new color of polish because of the display.
Custom displays help by providing that “wow” factor. Visuals convey the power of ideas in a way that words alone cannot. The personality of a retail store is not determined by merchandise alone. Custom displays provide the following benefits when properly designed and deployed.