You can’t just explain everything about your business in a sentence or two. No matter what services or products you offer, there is always complex information that demands a more in-depth explanation. While a few sentences in a commercial or print ad are perfectly fine, there are customers that will want to be better informed about the products and services you offer. This is where the brochure comes in. The brochure your company or business puts out for potential and existing customers should have all the information they need to make an informed decision on whether to purchase or continue to purchase from you.
Getting It Out There
Once you’ve created an informative brochure that not only educates your customer on what your company is, but also provides specific information about each of your products, you need to have a way to display them that will attract as much traffic as possible. The more hands you can get your brochures into will result in more business. Benchmark Displays has several options to choose from to help you display your company’s brochures.
Each type of business will have completely different needs when it comes to displaying their company information. If you are the proprietor of a toy store, you can be sure that you will be flooded with rambunctious kids, so you will want to look into the chipboard displays and chipboard brochure holders. They tend to be less likely to be destroyed by little kids bent on destruction. You can also go with a wall mounted brochure case that you can put out of reach of little curious hands.
Maybe you are a doctor with your own private practice. In this case, you might want something that looks a little more professional. Benchmark Displays also have acrylic magazine sleds as well as custom acrylic brochure displays that add a touch of professionalism that cardboard displays just can’t do. That isn’t to say cardboard brochure holders haven’t evolved into a much more modern look; there is just a level of class that clear acrylic has that can’t be beat.
If you run a health store specializing in organic and vegan products you will more than likely be interested in the more eco-friendly options Benchmark Displays has to offer. This is where cardboard and chipboard show their worth. They provide a sturdy and useful display for any product brochures you want to display while still showing your attention to the environment.
No matter what services or products your company has to offer, we have the ability to provide you with custom brochure displays. This will put the necessary product information at customers’ fingertips allowing them to educate themselves about the things they are purchasing. Let Benchmark Displays work with your marketing team to come up with brochure display solutions that are stylish, functional, and ideal for your business setting. There are plenty of options to choose from that will not only reflect your professional and creative background but also can attract the attention of future consumers.
Displaying your products is an incredibly important part of the retail world. While there are endless benefits of print and television advertising, they are costly and not everyone will see them. More customers than ever are actually dropping cable which takes away their ability to see those commercials. However, even though online shopping has seen an increase over the years, people will still find themselves in a retail store. This is where attractive and functional display cases come in.
Branded Display Cases
Benchmark Displays has the ability to work with your company to create a beautiful display case that not only shows off your product but also will stand up to the notoriously high traffic of the cosmetics aisle. Make your product stand out with a custom acrylic display case. It will include your product’s logo emblazoned on the side so that anyone can recognize it, and everything is still protected from prying hands.
You can also have product stands made out of chipboard that are not only functional, but attractive as well. Chipboard is actually quite indestructible and has the ability to be made into any size and shape your company desires. These can also be customized with your company’s brand.
When your company comes out with new and improved products, you want them to be the first thing your customer sees. This can be achieved with a variety of countertop displays. Use a flat tray display that can have a mirrored bottom to place a few of your smaller items to be used as testers.
There are multi-level displays that attract the consumer’s attention by adding depth and dimension that you just can’t get from a flat tray display. They can be custom acrylic or custom plexi displays that are eye-catching and completely functional. All of these countertop displays have the ability to be customized with your logo as well.
If you run a boutique cosmetics shop specializing in organic or specialty products, it would be beneficial to have a display case for any brochures about the products you offer. The higher end customer will appreciate the ability to educate themselves on the unique products you have to offer.
When it comes to brochure displays, there are quite a few options to choose from. You can have an outdoor brochure holder with a lid to allow customers to pick up product literature even when you are closed. There are wall-mounted options to keep the literature out of little hands when your customers bring their children as well.
Your business depends on your ability to market your product. Let Benchmark Displays work with you to create several options that will help you market your products to the widest audience possible. The cosmetics industry is a competitive one, so anything you can do to put your product in the hands of the masses can only benefit your bottom line. Take advantage of the many options we have to display your wares and educate your potential customers. We have the experience and talent necessary to put your company at the forefront of your industry.
A very important part of advertising your business lies in your displays. They can be displayed inside your business or around town to improve visibility for your company. There are several different options available to put your name out there for potential customers to see. The opportunities are endless when it comes to advertising for your company.
Custom Interior Displays
Benchmark Displays offers a wide variety of custom displays for you to choose from. All you need is your imagination and our expertise and we can put together a setup that works for you. It doesn’t matter what your business specializes in, we can create an interior display that puts your products in a class of their own.
The first thing a customer should see when walking into a retail store is an exceptional display that showcases your merchandise. If you own a toy store we can create a multilevel custom plexi display that not only puts your best products at the best viewpoint for your customers but also stands up to high traffic and curious little hands. Another sturdy option that is guaranteed to last is a chipboard display. Just as attractive as the plexi and acrylic display options, chipboard is also eco-friendly and incredibly strong.
The biggest benefit of these custom displays is their ability to be customized with your company logo. Not only will they showcase your products in a way that grabs consumer attention, but also be emblazoned with the brand of your choice. This way your product is not only viewed by a larger audience, but they will remember the company name as well. These potential customers will associate your business with quality when they see the amazing custom display you use to put your products out there.
Brochure and Small Item Displays
Not all displays are created equal. There are floor model displays that need to be large enough to hold a sizable quantity of product in view of all potential customers. However, there are also situations that require a more subtle approach. Jewelry stores may need a smaller counter top display box that can showcase their finest pieces while still being enclosed and small enough to store at the end of each day. We can create this for your company to your requested specifications.
You may be a tourist attraction in a busy vacation spot that has the need to advertise for other businesses. There are several different brochure display options available to meet your every need. Benchmark Displays have outdoor brochure boxes with a lid that can ensure your information literature stays dry but easily accessible as well as wall-mounted options to keep them out of reach of children. The best news is that all of these options can be customized with your company logo.
It is important to your brand to advertise as much as possible. This includes in store and out of store. Benchmark Displays can work with your marketing team to come up with solutions that are not only functional, but stylish as well.
For this particular experiment into the future of marketing for your business, we will say your company specializes in hobbies. Your particular store has an amazing selection of model cars and specialized paint along with arts and crafts for every age group. It may also include several delicate pieces for dollhouses or larger items for a detailed model train town. Even though there are a large amount of people that have needs that can be fulfilled by your store, there is still an untapped well of consumers that you have yet to reach. By creating a custom marketing strategy for your displays and other business related signs and promotional items, you can improve the visibility of your hobby store by leaps and bounds.
When it comes to your hobby store, your customer’s first impression can lead to repeat business if you approached it properly. The first thing your customers should see when they walk in the door is an exceptional custom display. Benchmark Displays can work with you to create a quality display that you can put at the front of the store for people to see first thing. You can use this display to alternate products for certain specials throughout the week. There are multi-level custom plexi displays and custom acrylic displays that are not only functional but stylish as well.
Easels are another way to advertise to your customers while inside the store. You can have them at the front door or placed strategically around with special sales and pricing. They are easy to move around from place to place depending on your store layout.
Additional In-Store Options
Once your customer has made it in the door and is making their way through the aisles, you can have detailed product information as well as pricing for each item in our channel sign holders. We also carry Vinyl products in the way of hanging sign holders to direct customers to a particular section of the store. This helps with customer service so they don’t have to stop and ask where each product is.
Once your customer has made their final selections, they will be heading to checkout. This is where POP, or point-of-purchase displays come in. With their strategic placement by the registers, you can place specialized items that grab a customer’s attention. These can be holiday specific items or just items that you happen to have on sale. This is your last chance to acquire additional sales, so they need to be carefully thought out.
With a proper display setup throughout your store, you can increase your sales in ways you may have never thought possible. Benchmark Displays has the ability to create personalized marketing strategy no matter what your business model is. We have the ability to customize your POP displays, hanging signs, and custom display cases with your company logo to offer a professional marketing setup that can work with businesses from the level of a small toy store on up to a large retail clothing store.
Let’s imagine for a moment that you are starting a new business. For argument’s sake, this business is a boutique adult beverage store. You want to offer the finest spirits and wines that your customers could desire, but you also plan to provide locally produced items as well. Liquor stores aren’t too difficult to come by, so you have to find a way to stand out among the big box options. You will want your potential customers to be aware that you are a specialty store offering a more unique experience.
Right before you are ready to open your doors, one thing you may want to consider investing in when it comes to marketing is promotional incentives. There are several options available, from calendars to paper weights, to choose from that we can customize with your company logo. These are things that you would take around to other businesses in the area to get people talking.
Just like pharmaceutical companies have custom pens and notepads they leave with doctor’s offices, these are items that would be left in view on a daily basis. The other business owners and their employees would see them and so would their customers. Having these custom products readily available to give out will put your business on the map before you even open.
Signs and Displays
Inside your store will be where the magic happens. To bring the people not only to your doors, but inside them as well, you should have an eye catching sign holder with your business name and logo in an easily visible location. You can choose a hanging sign holder that you can place outside your door for the whole world to see.
Once inside, your customers will be impressed with your selection of custom display cases that show just how much thought and care you’ve put into the products you have to offer. If you have an extensive selection of locally grown wines, you can put them in an eye-catching custom plexi display case.
Given the specialty nature of your boutique adult beverage store, you can also have brochure displays informing your customers about the products you sell. It can provide a more detailed background about the vineyard, the grapes in the wine they have chosen, were grown in. This will not only offer a more personalized experience than the usual liquor stores, it also provides exposure for the local vineyards and growers that you purchase from as well. While increasing your own sales you can also bring attention to their business as well.
You can’t forget the small things either. Benchmark Displays also offers the channel sign holders you will need on your shelves to provide pricing information as well. Not only can we give you a well-rounded marketing strategy for your business inside and out, but also we can do it with your personal specifications in mind. Benchmark Displays can work with you to create a successful business model that will not only improve your visibility but increase you chances for sales as well.
Today’s screed is about offshore and nearshore sourcing, so take heed!
Five decades of business experience can give you a load of wisdom along with a fair amount of scar tissue and I have both. We learn by doing and doing is often characterized by a process of “error…. correct, error… correct”. Nowhere is this truer nor is there an area with more potential pitfalls than the process of trying to save money by direct, offshore sourcing of goods and services.
For Benchmark Displays, manufacturing many of our stock and custom acrylic displays and brochure holders in Mexico and China over the past 30 years has contributed in large measure to our success, while at the same time, teaching us some valuable lessons along the way. In today’s globalized world, every consumer knows that many of the products they purchase are manufactured elsewhere and imported into the U.S. Similarly, purchasing people use the Internet and can either search for, or are deluged with email solicitations from abroad that promise quality products at bargain basement prices. All is not gold that glitters!
Here are some of the challenges we have faced and surmounted in order to consistently deliver sparkling, custom POP plexi displays, as well as counter top and wall mounted promotional literature racks from China and Mexico:
1. Language Differences- Every Shenzhen factory that desires to export has an English speaking staff person to facilitate and communicate with foreign customers and prospects. Her name is really Liang, but you know her as “Heather”. She studied English online or in night school and is about 40-75% fluent for 50% of your online or Skype discussions. But, beyond that peril, you definitely don’t want to use an idiomatic language or English jargon in communicating a job spec or you will find yourself so far up the misunderstood language tree you won’t be able to see the ground. And, finally, don’t even think about using an online, free, translator program unless you are OK with everyone in Guangdong enjoying a good laugh at your expense. We have and use in-house native language speakers for our communication, making sure all hands are on board every time.
2. Cultural Differences-Mexico, Our experience has been that most of our dear employees are initially more interested in their friends, their family, all religious holidays and what’s up for the weekend than they understand the principles of hourly pay, product quality, productivity, career advancement, on-time delivery and dependability. We patiently trained and recycled countless employees and ultimately re-invented our management style to eventually get the model right. Now, for Benchmark, everything is perfect. For you, on your own, not so much!
3. Time Zone Differences- The right time for you is not necessarily the right time for Maria or Heather, or vice versa. Seems like an easy one to adapt to, that is if you don’t mind getting on the phone or e-mailing with China after 5 PM at your local cocktail hour, when they are stirring their first cup of tea at the office. Or, you can set the alarm and call at 5 AM if you thought of something important and don’t think it’s an imposition calling them just before lights out in the apartment, possibly to their dismay.
Out of blog space for today. More offshore drama to be continued soon…..
When Michael Reher, Director of Marketing, Benchmark Displays, answered an inbound call one busy sales afternoon he spoke to a Texas gentleman who was looking for a unique POP display. The gentleman, Fielding Hickley, Jet Marketing and Advertising explained that he had a client who wanted a brochure holder that resembled boots. Hickley had found Benchmark through searches for custom displays and custom acrylic displays.
Julio Tapia, Customer Service Manager, at Benchmark Displays went straight to work on a creative design and adaptation of the brochure holder, a Benchmark staple and product trademark of Benchmark’s Taymar Plastic Displays. Because of Julio’s dedication to customer service and his creative vision, he designed a display and produced a prototype for Jet Marketing and Advertising. Their client loved it!
The Victoria Convention & Visitors Bureau, Victoria, Texas is proud to invite visitors and instructs them to “Bring Your Boots!” In Victoria, you will find something for every style. That is what Benchmark Displays did for Jet, created a stylish boot themed brochure holder.
Currently the boot displays are being placed on counters and concierge desks in hotels throughout the Victoria region. The boot displays are being filled with Visitor Guides, Golfing Guides, Shopping Guides, a Museum information card, and a coupon booklet that has coupons for different stores and restaurants around Victoria. The displays gave the Victoria Convention and Visitors Bureau an opportunity to place all the material in one convenient, recognizable, branded place at all the hotels in Victoria. When a guests asks the Hotel employees "What is there to do?" "Where is a good place to eat?" "Where can I shop?", the hotel employee now has the tools to answer these questions, and provide guests with all the information they could need, inevitably driving visitors to the shops, restaurants, events and activities of Victoria.
The custom brochure holder was part of the larger “Bring Your Boots” Campaign orchestrated by Jet, which garnished their team a prestigious 2011 Golden Addy for the POP Display.
“It is always exciting to see our custom displays in action, showcasing client products and materials”, said Joanne Frohman, President of Benchmark. “It is even more exciting when one of our displays receives an Award.”
The custom brochure holder was designed to sandwich the brochure pockets between two large cowboy boots giving the impression that the two boots were holding the brochures. There are six pockets, tiered-three high to hold rack cards and informational brochures.
Benchmark’s capability to produce custom displays is exemplified in everything they produce. Jet Marketing and Advertising chose Benchmark for their customer service, creativity, cost and timely delivery schedule.
John Rowbotham has written good words about Brochure Holders and Marketing Strategy. Check it out! http://bit.ly/gL6B3F
Today’s economy and retail market place has forced business to be vigilant about capital and marketing investments. Choosing the most purposeful and cost effective method of either displaying product or disseminating marketing information is imperative to a business investment.
Brochure holders are a great organizational tool to enhance the marketing strategy of any business. A brochure holder is an extension of your marketing and sales team to display important information about your goods and services to consumers. Customers can easily and without intimidation take your literature to learn more about your business, services or product.
Brochure holders are made of many different types of materials. There are floor stands, counter top and wall or window mountable holders. Many businesses use wire, metal or acrylic holders. Stores, medical offices and especially food outlets like to use economical and environmentally friendly holders made of cardboard or plastic. Ultimately, your choice depends of what provides you the most visibility and suits your branding.
As I have said before, choosing a display should be specific to your needs and where you are going to locate the display is important. Consider the longevity of your display. Will you keep and use your display for a year or more, then consider materials that are more rugged. Will your display be temporary or in an environment where it may be damaged easily or possibly taken, choose a disposable material. You will want to consider all possibilities, such as, will the display be on a counter, hanging on an entrance door, placed on a retail end-cap or free standing on a floor. Your brochure holder and literature needs to be attractive and eye-catching to consumers. You will attract more takers and traffic with quality brochure holders that include your branding.
Versatile holders, also known as convertible brochure holders allow you a variety of ways to be used. You can place convertible holders on counter tops or walls, eliminating your need to buy several different styles of holders that a designed for specific use. There are holders with multiple pockets, business card holders and combination literature frame and brochure holders.
There are a variety of brochure holders available online for both large quantity wholesale purchases and smaller end-user retail purchases. Most all brochure holders can be imprinted with your branding, depending on the quantity desired. If you have a non-standard size piece of literature, you will want a custom designed display. Take time to research what is available before making your purchase. Most customers find working with a display company with outstanding customer service benefits the bottom line. Remember all of the points previously mentioned and you will receive a beneficial return on your investment.