Wednesday, 30 July 2014 18:38

K&N Filters and Benchmark Displays

Published in Benchmark Blog

So you have an incredible product and you want to distribute and display it in stores. Where to begin. Probably with research. If you have never had a custom display created for a product, you more than likely will start an exhaustive internet search. What type of material do I want to use? Acrylic, Plexiglas? Or maybe an entirely different direction with a wood or wire display. Often times our clients will ask for recommendations. If you have a drawing or dimensions for the display that’s a great  place to start! We can help guide you as to the best material to use, to keep costs at a minimum and help you achieve the desired look.  Often we are asked if there is a difference between acrylic, and Plexiglas?  The answer,  yes and no.  Acrylic is a transparent thermoplastic derived from natural gas and is marketed under many different names, including Plexiglas and Lucite.  Plexiglas is a type of acrylic that is cell cast, versus being extruded.  This means that it has fewer impurities and is therefore more expensive to purchase.

 

 So, now that you have a material in mind and you know what you want in terms of aesthetic, How long will it take for me to receive my displays? Depending on the scope of the project, a custom order, once a prototype has been approved will take about 10-15 days, but we will keep you posted every step of the way on the progress of the order.  We hope this put’s your mind at ease, but if you have any additional questions not answered here just give us a call!

Published in Benchmark Blog
Wednesday, 02 July 2014 16:13

Offering Information via Brochure Displays

You can’t just explain everything about your business in a sentence or two. No matter what services or products you offer, there is always complex information that demands a more in-depth explanation. While a few sentences in a commercial or print ad are perfectly fine, there are customers that will want to be better informed about the products and services you offer. This is where the brochure comes in. The brochure your company or business puts out for potential and existing customers should have all the information they need to make an informed decision on whether to purchase or continue to purchase from you.

Getting It Out There

Once you’ve created an informative brochure that not only educates your customer on what your company is, but also provides specific information about each of your products, you need to have a way to display them that will attract as much traffic as possible. The more hands you can get your brochures into will result in more business. Benchmark Displays has several options to choose from to help you display your company’s brochures.

Each type of business will have completely different needs when it comes to displaying their company information. If you are the proprietor of a toy store, you can be sure that you will be flooded with rambunctious kids, so you will want to look into the chipboard displays and chipboard brochure holders. They tend to be less likely to be destroyed by little kids bent on destruction. You can also go with a wall mounted brochure case that you can put out of reach of little curious hands.

Maybe you are a doctor with your own private practice. In this case, you might want something that looks a little more professional. Benchmark Displays also have acrylic magazine sleds as well as custom acrylic brochure displays that add a touch of professionalism that cardboard displays just can’t do. That isn’t to say cardboard brochure holders haven’t evolved into a much more modern look; there is just a level of class that clear acrylic has that can’t be beat.

Eco-Friendly Options

If you run a health store specializing in organic and vegan products you will more than likely be interested in the more eco-friendly options Benchmark Displays has to offer. This is where cardboard and chipboard show their worth. They provide a sturdy and useful display for any product brochures you want to display while still showing your attention to the environment.

 

No matter what services or products your company has to offer, we have the ability to provide you with custom brochure displays. This will put the necessary product information at customers’ fingertips allowing them to educate themselves about the things they are purchasing. Let Benchmark Displays work with your marketing team to come up with brochure display solutions that are stylish, functional, and ideal for your business setting. There are plenty of options to choose from that will not only reflect your professional and creative background but also can attract the attention of future consumers. 

Published in Benchmark Blog
Wednesday, 18 June 2014 18:36

The Many Uses of Custom Displays

The possibilities are endless when it comes to what Benchmark Displays can do for you.  We have the experience and talent to work with your company’s marketing team to create an exceptional strategy to improve visibility and sales.  Our abilities encompass a wide variety of signs and displays that can be used in a multitude of enterprises.

Retail

If you are the proprietor of any sort of retail location, Benchmark Displays has the ability to create custom displays that not only showcase your wares but also advertise your business logo.  They come in a variety of materials such as Plexiglas, acrylic, plastic, cardboard, and chipboard.  No matter what your business needs may be,  we can create something that is just as functional as it is beautiful.

We also offer POP, or point-of-purchase displays that are your last chance to direct your customer’s attention to products you may have on sale.  Just like the custom displays above, they can also be customized with your company logo.

Displays aren’t the only thing we specialize in either.  Channel sign holders are necessary for pricing and product information under each product on shelves throughout the store.  You can also place additional hanging sign holders around the store to let customers know where each group of products are with little more than a passing glance.  There are easels to choose from that you can place signs on to inform customers about upcoming pricing specials or sales.

Awards

If you are looking for custom cut acrylic awards for your little league team, we can accommodate you as well.  In addition to the custom made awards we can create, there are also business card entrapments or enclosed certificate holders to choose from.  Benchmark Displays can help make your awards season as special as you want.

If you want to let your employees know just how much they mean to you, give them a custom award or certificate display that they can keep forever.  Choose a screen printed paperweight that is not only something they can show off, but something that has an additional function as well.

Medical Office

Medical practices have a surprising need for different display options that we can fulfill.  There are endless amounts of informative literature for different diseases or medications that you want your patients to have easy access to.  They can be held in wall-mounted or desktop brochure holders that get your patient’s attention.

We can also customize items that can be scattered throughout your office: custom tissue holders, product sample bins, product displays, and even glove dispensers.  Your patients spend a lot of time in waiting rooms so they’ll need something to pass the time.  Store magazines in custom magazine holders emblazoned with your doctor’s name and information.

 

Basically, not matter what your business is, we can help.  Benchmark Displays has the ability to create just about any type of custom display your imagination can dream up.  Just contact us with your specifications, business expectations, and budget and we can put together a method of display marketing that works for you.

Published in Benchmark Blog
Wednesday, 11 June 2014 16:57

Cosmetics Display Options

Displaying your products is an incredibly important part of the retail world. While there are endless benefits of print and television advertising, they are costly and not everyone will see them. More customers than ever are actually dropping cable which takes away their ability to see those commercials. However, even though online shopping has seen an increase over the years, people will still find themselves in a retail store. This is where attractive and functional display cases come in.

Branded Display Cases

Benchmark Displays has the ability to work with your company to create a beautiful display case that not only shows off your product but also will stand up to the notoriously high traffic of the cosmetics aisle. Make your product stand out with a custom acrylic display case. It will include your product’s logo emblazoned on the side so that anyone can recognize it, and everything is still protected from prying hands.

You can also have product stands made out of chipboard that are not only functional, but attractive as well. Chipboard is actually quite indestructible and has the ability to be made into any size and shape your company desires. These can also be customized with your company’s brand.

Countertop Displays

When your company comes out with new and improved products, you want them to be the first thing your customer sees. This can be achieved with a variety of countertop displays. Use a flat tray display that can have a mirrored bottom to place a few of your smaller items to be used as testers.

There are multi-level displays that attract the consumer’s attention by adding depth and dimension that you just can’t get from a flat tray display. They can be custom acrylic or custom plexi displays that are eye-catching and completely functional. All of these countertop displays have the ability to be customized with your logo as well.

Brochure Displays

If you run a boutique cosmetics shop specializing in organic or specialty products, it would be beneficial to have a display case for any brochures about the products you offer. The higher end customer will appreciate the ability to educate themselves on the unique products you have to offer.

When it comes to brochure displays, there are quite a few options to choose from. You can have an outdoor brochure holder with a lid to allow customers to pick up product literature even when you are closed. There are wall-mounted options to keep the literature out of little hands when your customers bring their children as well.

 

Your business depends on your ability to market your product. Let Benchmark Displays work with you to create several options that will help you market your products to the widest audience possible. The cosmetics industry is a competitive one, so anything you can do to put your product in the hands of the masses can only benefit your bottom line. Take advantage of the many options we have to display your wares and educate your potential customers. We have the experience and talent necessary to put your company at the forefront of your industry.  

Published in Benchmark Blog

Benchmark Displays, LLC has received national certification and recognition as a Women’s Business Enterprise by the Women’s Business Enterprise Council-West, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC)

 

Palm Desert, Calif., May 25, 2014- “Acquiring this valuable certification, President and CEO, JoAnne Frohman commented, will put Benchmark face to face with hundreds if not thousands of the largest companies and governmental organizations, nation-wide, that participate in Vendor Diversity Programs.  Then, when you add in our 30+year reputation for successful, display design and manufacturing, this new working combination feels like a real win-win proposition for us and our customers”.

 

To qualify, a business must be 51% or more woman or women owned. In addition, the certification process involved a six month, meticulous examination of the finances, D& B rating, staff capabilities, customer endorsements and management scheme of the applicant.  Finally, the committee sends in an on-site, examination staffer to further validate the background information provided. 

 

 

“It’s also news worthy”, JoAnne said, “that for women managers and entrepreneurs in the U.S., the proverbial glass ceiling is busting wide open”.  According to a 2010 report by the U.S. Department of Commerce, Economics and Statistics Administration, women-owned businesses grew by 44 percent from 1997 to 2007, double the rate of men-owned firms.  And, when 4 of 5 start-up businesses fail in the first five years, the survival rate of women-owned businesses from 2002 to 2006 was 66%!  

Published in Benchmark Blog

For this particular experiment into the future of marketing for your business, we will say your company specializes in hobbies.  Your particular store has an amazing selection of model cars and specialized paint along with arts and crafts for every age group.  It may also include several delicate pieces for dollhouses or larger items for a detailed model train town.  Even though there are a large amount of people that have needs that can be fulfilled by your store, there is still an untapped well of consumers that  you have yet to reach.  By creating a custom marketing strategy for your displays and other business related signs and promotional items, you can improve the visibility of your hobby store by leaps and bounds.

First Impressions

When it comes to your hobby store, your customer’s first impression can lead to repeat business if you approached it properly.  The first thing your customers should see when they walk in the door is an exceptional custom display.  Benchmark Displays can work with you to create a quality display that you can put at the front of the store for people to see first thing.  You can use this display to alternate products for certain specials throughout the week.  There are multi-level custom plexi displays and custom acrylic displays that are not only functional but stylish as well.

Easels are another way to advertise to your customers while inside the store.  You can have them at the front door or placed strategically around with special sales and pricing. They are easy to move around from place to place depending on your store layout.

Additional In-Store Options

Once your customer has made it in the door and is making their way through the aisles, you can have detailed product information as well as pricing for each item in our channel sign holders.  We also carry Vinyl products in the way of hanging sign holders to direct customers to a particular section of the store.  This helps with customer service so they don’t have to stop and ask where each product is.

Once your customer has made their final selections, they will be heading to checkout.  This is where POP, or point-of-purchase displays come in.  With their strategic placement by the registers, you can place specialized items that grab a customer’s attention.  These can be holiday specific items or just items that you happen to have on sale.  This is your last chance to acquire additional sales, so they need to be carefully thought out.

With a proper display setup throughout your store, you can increase your sales in ways you may have never thought possible.  Benchmark Displays has the ability to create personalized marketing strategy no matter what your business model is.  We have the ability to customize your POP displays, hanging signs, and custom display cases with your company logo to offer a professional marketing setup that can work with businesses from the level of a small toy store on up to a large retail clothing store.

 

 

Published in Benchmark Blog

Because Benchmark Displays just finished a custom acrylic display for Yokahama tires, and because I had to go and get a new set of tires this weekend and Yokahama was displayed prominently throughout the business I was at,  I thought I would take a minute to congratulate them on their success…

 

Yokahama Tire Corporation has been in business here in the U.S since 1969 when the company, based out of Tokyo Japan opened an office in Los Angeles, California.  By 1986 they had outgrown their Montebello facility and made the move to Fullerton California.  Within two years they doubled the size of their Fullerton warehouse to 450,000 square-feet and in 1989 acquired the Mohawk Rubber Company, not only providing an important manufacturing facility in the U.S, but also by merging with Mohawk, they were able to produce automobile and light truck tires for sale in both the OEM and replacement markets in the U.S.  In 1992 they completed an 80 million dollar first phase expansion at the Salem Virginia Plant which produces 70 percent of the passenger tires Yokahama sells in the U.S.

Fast forward to today, and the company is still going strong, recently naming Irvine, California based INK as its digital marketing agency of record.  We are happy to have been included in a part of their continued growth and success!  If you are ever in need of a custom display, give us a call, we would be happy to discuss your project and show you what we can do!

Published in Benchmark Blog
Wednesday, 16 April 2014 17:51

Display Marketing for Your New Business

Let’s imagine for a moment that you are starting a new business.  For argument’s sake, this business is a boutique adult beverage store.  You want to offer the finest spirits and wines that your customers could desire, but you also plan to provide locally produced items as well.  Liquor stores aren’t too difficult to come by, so you have to find a way to stand out among the big box options.  You will want your potential customers to be aware that you are a specialty store offering a more unique experience.

Promotional Offerings

Right before you are ready to open your doors, one thing you may want to consider investing in when it comes to marketing is promotional incentives.  There are several options available, from calendars to paper weights, to choose from that we can customize with your company logo.  These are things that you would take around to other businesses in the area to get people talking.

Just like pharmaceutical companies have custom pens and notepads they leave with doctor’s offices, these are items that would be left in view on a daily basis.  The other business owners and their employees would see them and so would their customers.  Having these custom products readily available to give out will put your business on the map before you even open.

Signs and Displays

Inside your store will be where the magic happens.  To bring the people not only to your doors, but inside them as well, you should have an eye catching sign holder with your business name and logo in an easily visible location.  You can choose a hanging sign holder that you can place outside your door for the whole world to see.

Once inside, your customers will be impressed with your selection of custom display cases that show just how much thought and care you’ve put into the products you have to offer.  If you have an extensive selection of locally grown wines, you can put them in an eye-catching custom plexi display case.

Given the specialty nature of your boutique adult beverage store, you can also have brochure displays informing your customers about the products you sell.  It can provide a more detailed background about the vineyard, the grapes in the wine they have chosen, were grown in.  This will not only offer a more personalized experience than the usual liquor stores, it also provides exposure for the local vineyards and growers that you purchase from as well.  While increasing your own sales you can also bring attention to their business as well.

 

You can’t forget the small things either.  Benchmark Displays also offers the channel sign holders you will need on your shelves to provide pricing information as well.  Not only can we give you a well-rounded marketing strategy for your business inside and out, but also we can do it with your personal specifications in mind.  Benchmark Displays can work with you to create a successful business model that will not only improve your visibility but increase you chances for sales as well.

Published in Benchmark Blog
Wednesday, 19 March 2014 16:49

The Beauty Beat Goes On

Women and men of all ages and socio-economic backgrounds are turning to the makeup industry to help them look and feel their best.  This would explain why the cosmetics and personal care industries continue to see a steady increase in profits from year to year.

 

What is trending in the beauty world in 2014?

Here are a few that I found interesting… Drinkable skincare for one.  Most of us are obsessed with anti-aging, the term growing old gracefully has long gone out the window.  The good news is we can forget about having to slather on the anti-aging collagen creams over our overexposed skin.  Companies are now introducing Hyaluronic Acid drinks, and collagen boosting liquid supplements are now readily available.  Granny perfumes are another new trend for the year.  Perfume makers have been working to come up with modern re-interpretations of scents our grandmothers used to wear.  So look for scents like rose, violet, gardenia and jasmine to be popular again.  I find it a bit of a paradox that we want to look young but smell umm…nostalgic?  But hey, that’s just me!  Last but certainly not least in my opinion is the Russian banyas (saunas), the latest trend in wellness…in Europe anyway.  The steam is supposedly more hydrating which helps with the detoxification process….but here is where things get interesting.. The treatment also involves being lightly, dare I say “whacked” with birch, oak or eucalyptus leaves and twigs to help improve circulation.  I’m not completely sold on that one yet, not really my idea of a relaxing day at the spa.. but I may come around.

 

People are continually seeking new products and treatments to improve their well-being.  Every season brings new color palettes, and every year brings new trends geared towards improving one’s self -image.  The one constant in all of this is that manufacturers need to come up with clever, unique packaging to go with their new and improved products.  Custom Displays will always be an integral part of the equation, as you want to showcase your innovative new product in a way that gets it noticed.  Especially is this evident in the cosmetics industry.  How many retail stores that sell makeup do you walk into that have their products concealed behind cabinets or in drawers?  Most are beautifully presented in an acrylic or plexi display case so as to capture a consumer’s attention as they walk by.  The bottom line is that your brand’s success depends on your ability to market your product from packaging to display, so make it stellar all the way around!

Published in Benchmark Blog
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