A very important part of advertising your business lies in your displays.  They can be displayed inside your business or around town to improve visibility for your company.  There are several different options available to put your name out there for potential customers to see.  The opportunities are endless when it comes to advertising for your company.

Custom Interior Displays

Benchmark Displays offers a wide variety of custom displays for you to choose from.  All you need is your imagination and our expertise and we can put together a setup that works for you.  It doesn’t matter what your business specializes in, we can create an interior display that puts your products in a class of their own.

The first thing a customer should see when walking into a retail store is an exceptional display that showcases your merchandise.  If you own a toy store we can create a multilevel custom plexi display that not only puts your best products at the best viewpoint for your customers but also stands up to high traffic and curious little hands.  Another sturdy option that is guaranteed to last is a chipboard display.  Just as attractive as the plexi and acrylic display options, chipboard is also eco-friendly and incredibly strong.

The biggest benefit of these custom displays is their ability to be customized with your company logo.  Not only will they showcase your products in a way that grabs consumer attention, but also be emblazoned with the brand of your choice.  This way your product is not only viewed by a larger audience, but they will remember the company name as well.  These potential customers will associate your business with quality when they see the amazing custom display you use to put your products out there.

Brochure and Small Item Displays

Not all displays are created equal.  There are floor model displays that need to be large enough to hold a sizable quantity of product in view of all potential customers.  However, there are also situations that require a more subtle approach.  Jewelry stores may need a smaller counter top display box that can showcase their finest pieces while still being enclosed and small enough to store at the end of each day.  We can create this for your company to your requested specifications.

You may be a tourist attraction in a busy vacation spot that has the need to advertise for other businesses.  There are several different brochure display options available to meet your every need.  Benchmark Displays have outdoor brochure boxes with a lid that can ensure your information literature stays dry but easily accessible as well as wall-mounted options to keep them out of reach of children.  The best news is that all of these options can be customized with your company logo.

 

It is important to your brand to advertise as much as possible. This includes in store and out of store.  Benchmark Displays can work with your marketing team to come up with solutions that are not only functional, but stylish as well.

Published in Benchmark Blog
Wednesday, 12 February 2014 16:58

Eco-Friendly Display Options

With all the news about global warming and climate change, it is time to start considering ways to reduce our carbon footprint in personal and work life. Statistics show that 70% percent of Americans believe that global warming is very real.  Off course, 92% percent of all statistics are made up on the spot, so take it for what it’s worth. When it comes to your ability to contribute to the betterment of the world in relation to your business, it’s vital to sit up and take notice

Brochure Displays

Benchmark Displays began way back in 1983 as Taymar Plastics.  Successfully designing, making and marketing virtually millions of plastic brochure holders, promotional literature racks and product displays was the mainstay of our business for more than twenty five years.  Then, the national conversation turned to bulging earth-fills and environmental sustainability.  First a few and then many of our customers in the pharmaceutical, financial, food, retail product manufacturing, automotive and national retailer industries told us that new, internal company policies required that environmentally friendly and recyclable materials be used for their point-of-purchase brochure holders and custom product displays.  Acrylic and Plexiglas displays were no longer welcome in certain settings.

Paperboard packaging was the obvious and simple solution.  Chipboard or cardboard can be made from recycled newspapers and corrugated shipping containers or made from virgin wood chips but in either case, it’s biodegradable and eco-friendly.  Benchmark Displays, our new brand and identity, quickly added the capacity to furnish all types of brochure holders and product displays produced in our family-owned factory.  These displays can be screen or digitally printed with company logos and product advertising if the requirement is small in quantity or litho printed if the quantities are larger.  

Retail Displays

So, if you are looking for ways to display your products and promotional literature while still being conscientious of the environment, then cost-effective paperboard displays are a great bet! 

We only have one world to live in, (unless you know something that we don’t) so it might be time we all try a little harder to take care of it. While recycling has long been touted as a way to help the environment, we are finding out ways to reduce our carbon footprint in everything that we do. Cars are becoming more economical in regards to fuel consumption, for example, you can now get a car that is the size of a large shoebox, which reduces the amount of fuel you will need (for obvious reasons) and more people are choosing mass transit or carpool as a method of transportation. There are more and more packaging options being made out of recycled products, and because brands typically update their packaging every couple of years, cost is no longer a large company’s biggest concern.

 

The good news? It is possible to do your part when it comes to your business, Benchmark Displays is more than happy to do its part in reducing our own little carbon footprint! 

Published in Benchmark Blog
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