For this particular experiment into the future of marketing for your business, we will say your company specializes in hobbies.  Your particular store has an amazing selection of model cars and specialized paint along with arts and crafts for every age group.  It may also include several delicate pieces for dollhouses or larger items for a detailed model train town.  Even though there are a large amount of people that have needs that can be fulfilled by your store, there is still an untapped well of consumers that  you have yet to reach.  By creating a custom marketing strategy for your displays and other business related signs and promotional items, you can improve the visibility of your hobby store by leaps and bounds.

First Impressions

When it comes to your hobby store, your customer’s first impression can lead to repeat business if you approached it properly.  The first thing your customers should see when they walk in the door is an exceptional custom display.  Benchmark Displays can work with you to create a quality display that you can put at the front of the store for people to see first thing.  You can use this display to alternate products for certain specials throughout the week.  There are multi-level custom plexi displays and custom acrylic displays that are not only functional but stylish as well.

Easels are another way to advertise to your customers while inside the store.  You can have them at the front door or placed strategically around with special sales and pricing. They are easy to move around from place to place depending on your store layout.

Additional In-Store Options

Once your customer has made it in the door and is making their way through the aisles, you can have detailed product information as well as pricing for each item in our channel sign holders.  We also carry Vinyl products in the way of hanging sign holders to direct customers to a particular section of the store.  This helps with customer service so they don’t have to stop and ask where each product is.

Once your customer has made their final selections, they will be heading to checkout.  This is where POP, or point-of-purchase displays come in.  With their strategic placement by the registers, you can place specialized items that grab a customer’s attention.  These can be holiday specific items or just items that you happen to have on sale.  This is your last chance to acquire additional sales, so they need to be carefully thought out.

With a proper display setup throughout your store, you can increase your sales in ways you may have never thought possible.  Benchmark Displays has the ability to create personalized marketing strategy no matter what your business model is.  We have the ability to customize your POP displays, hanging signs, and custom display cases with your company logo to offer a professional marketing setup that can work with businesses from the level of a small toy store on up to a large retail clothing store.

 

 

Published in Benchmark Blog

Benchmark Displays is pleased to announce the launch of it’s newest website, benchmarkvinyl.com.  In addition to our other great products, including acrylic and styrene point of purchase displays, by offering vinyl we are able to give our budget conscience buyers an affordable alternative for advertising their must have products!  Remember, we’ve mentioned in previous posts, the importance of grabbing a consumer’s attention right out of the gate, or I should say, right through the front door.

This is where rigid vinyl shelf wobblers, otherwise known as shelf talkers, danglers and shelf strips come in handy.  As a customer is making their way down the aisle, these little guys are what get your product noticed.  For example, I recently walked into a wine superstore for the first time, and as I meandered up and down the aisles, I was a bit overwhelmed by the huge selection.  An employee must have noticed my furrowed brow, because she asked me if I needed any help.. “We have over 800 different Pinot Noir’s she said, and if you’re confused now, don’t go down the cabernet aisle, we have over 1100 different cabernet’s to choose from”.  Not that I need an inducement to drink, but it can be hard to make a decision when faced with row upon row of libations, every bottle starts looking the same after a while.  So what helps me, along with countless other customers make a decision?  Shelf talkers for one.  They get your attention and tell you just enough about a product to help you decide for or against.  Please note, I did say “just enough” about a product.  In other words, you don’t want to overwhelm your customers with too much information, otherwise they won’t read it at all.  Make it easy to read, perhaps add a fun little tidbit about the product, and above all else, avoid adding disclaimers and terms of sale, as this can be off-putting.

 One other thing I noticed was that companies are also putting QR codes on the shelf talkers that you can scan with your smart phone.  They usually take you to a landing page on their website where you can learn more about the company and their products.  Clever!  Most of these shelf talkers, wobblers, danglers, silent salesmen, whatever you want to call them, are made of rigid vinyl, a low cost, high impact way to advertise, that offers you the flexibility to change them out about once a month as you bring in new merchandise or offer sales and special pricing.  By the way, in case you were wondering, I did finally choose a good pinot, and I even scanned the QR code to find out a little more about the winery.  You learn something new every day!

 

 

Published in Benchmark Blog
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