Friday, 08 August 2014 18:11

Tips to Creating an Effective POP Display

Let’s face it, we are all extremely busy these days, as they say,  ”time is money”,  so when it comes to shopping, most people know what they are after before they hit the front door.  The question is, how can you, as a product manufacturer, draw a customer’s attention to your particular product and make it a must have for buyers?

 

Shoppers want an easy, uncluttered shopping experience, but are open to surprises…

If you have a large retail store, sign holders, and other in-store displays can help to supply buyers with more specific information or unique offers with regard to items they may be searching for…

Here are some tips to create an effective in-store display:

 

Keep it simple.  Customers tend to feel overwhelmed by too much information, so keep your point of purchase display simple, clean and uncluttered.

 

Have a purpose to the display.  Use it to convey special promotions, rewards programs, or to bring attention to your website where they can find additional product information.

 

Make the display visually appealing by using different heights and shapes.  Companies that specialize in custom retail displays can make suggestions as to the materials and shapes to use that will showcase your product and make it stand out.

 

 

“Change it up”.  As with any design element, trends change from season to season and from year to year, so be sure and take a look at your displays frequently and make changes, even if minimal, to hold your potential customers attention.

Published in Benchmark Blog

BenchmarkVinyl.com’s extensive line of vinyl advertising options gives businesses additional budget friendly ways to display their goods.  The new line includes products such as brochure holders, channel strips and shelf talkers.

 

The launch of Benchmark Vinyl.com provides businesses with a fast new option for getting quality vinyl display products to showcase their goods and literature.

This newest division of Benchmark Displays is an effort to furnish Benchmark’s customers with more specialized solutions at affordable prices, said JoAnne Frohman, the president and chief executive officer of Benchmark Displays.

“Customers choose our vinyl displays because they get exactly what they need at great prices,” said Frohman, who co-founded the company with her husband, Dick.

 

Benchmark Vinyl is a division of Benchmark Displays, which has designed and manufactured high quality displays for products and literature for more than 30 years.  More information and the division’s catalog can be viewed at www.benchmarkvinyl.com

The new vinyl product line includes shelf talkers, brochure holders, sign holders, channel strips, tent displays and more.  Benchmark Vinyl also offers custom vinyl applications.

Benchmark Vinyl uses sturdy, clear PVC materials and proprietary processing equipment to manufacture vinyl products that last.

 

 

“Vinyl products are an integral part of advertising and have a huge impact in the retail industry,” Frohman said.  “Now Benchmark Vinyl is making it easy for businesses to get both custom-made as well as commonly-used vinyl displays fast.”

Published in Benchmark Blog
Monday, 05 November 2012 11:04

5 Marketing Benefits of Custom Displays

CrestOralBPallet WhiteI was talking with my sister on the phone the other day, when she interrupted me from her excitement over her recent impulse buy of black, glitter nail polish. She had gone to the store for some soda, when she explained that she saw this new nail polish sign. She’s not terribly familiar with all of the display marketing lingo. Anyway, after some probing, I found out that she was attracted to this new color of polish because of the display.

Custom displays help by providing that “wow” factor. Visuals convey the power of ideas in a way that words alone cannot. The personality of a retail store is not determined by merchandise alone. Custom displays provide the following benefits when properly designed and deployed.

Published in Benchmark Blog
Wednesday, 28 September 2011 00:00

Effectiveness of Retail POP Displays

Retail POP displays have a dramatic and significant impact on purchase decisions. Nearly 70% of all purchase decisions are made impulsively, immediately after viewing promotional ads or POP Displays in stores. In order to display items, businesses can use stand-alone displays, counter top displays, hanging signs or posters and even electronic displays.

Effectiveness of Retail POP Displays

Retail POP displays aim to attract the impulse buyers who base their buying decisions on the various promos, display details and offers made by the retailers, dealers or manufacturers. Giant pictures of products, attractive displays about product usage, benefits, promotional gifts accompanying products and any other important information, attract buyers.

Countless manufacturers and retailers are vying for the attention of consumers; therefore, you need to have products designed in attractive colors, designs and cutouts. Additionally, the products need to be displayed to appeal to consumers. Retail POP displays are very useful and should be custom designed and used creatively.

Benefits of Custom POP displays

• Designed to your product needs and specifications.
• Easily Update Product Literature and merchandising with insert panels.
• Allow you to display your product in a unique way.
• Make your product stand out from the competition.
• Increase Brand Awareness
• Increase sales and profits.

Maximize the effectiveness of your retail POP displays and have them designed and manufactured by a professional company. Professional point of purchase display designers will not only understand your requirements but also analyze the customer behavior for particular products. Custom POP displays are designed, keeping in mind the size of the store, the location and the space available for the display.

You can find a wide variety of uniquely designed point of purchase displays made from various materials such as wood, plastic and metal at benchmarkdisplays.com .

Published in Benchmark Blog
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