Benchmark Blog

Benchmark Displays' custom designed "Bring Your Boots" POP Display receives another ADDY, this time from the AAF District 10 Awards on April 15.

Benchmark Displays’ custom designed brochure holder for Jet Marketing’s “Bring Your Boots” campaign for The Victoria Convention & Visitors Bureau, Victoria, Texas has received another outstanding award from the AAF District 10.

Previously awarded a 2011 Golden Addy for the POP Display, the custom designed “Bring Your Boots” brochure holder went on to District 10 competition on April 15. A unique journey, Fielding Hickey, Jet Marketing and Advertising explained that he had a client who wanted a brochure holder that resembled boots. Hickey had found Benchmark through searches for custom displays and custom acrylic displays.

Julio Tapia, Customer Service Manager, at Benchmark Displays went straight to work on a creative design and adaptation of the brochure holder, a Benchmark staple and product trademark of Benchmark’s Taymar Plastic Displays. Because of Julio’s dedication to customer service and his creative vision, he designed a display and produced a prototype for Jet Marketing and Advertising. Their client loved it!

boot displaysWhen Michael Reher, Director of Marketing, Benchmark Displays, answered an inbound call one busy sales afternoon he spoke to a Texas gentleman who was looking for a unique POP display. The gentleman, Fielding Hickley, Jet Marketing and Advertising explained that he had a client who wanted a brochure holder that resembled boots. Hickley had found Benchmark through searches for custom displays and custom acrylic displays.

Julio Tapia, Customer Service Manager, at Benchmark Displays went straight to work on a creative design and adaptation of the brochure holder, a Benchmark staple and product trademark of Benchmark’s Taymar Plastic Displays. Because of Julio’s dedication to customer service and his creative vision, he designed a display and produced a prototype for Jet Marketing and Advertising. Their client loved it!

The Victoria Convention & Visitors Bureau, Victoria, Texas is proud to invite visitors and instructs them to “Bring Your Boots!” In Victoria, you will find something for every style. That is what Benchmark Displays did for Jet, created a stylish boot themed brochure holder.

Currently the boot displays are being placed on counters and concierge desks in hotels throughout the Victoria region. The boot displays are being filled with Visitor Guides, Golfing Guides, Shopping Guides, a Museum information card, and a coupon booklet that has coupons for different stores and restaurants around Victoria. The displays gave the Victoria Convention and Visitors Bureau an opportunity to place all the material in one convenient, recognizable, branded place at all the hotels in Victoria. When a guests asks the Hotel employees "What is there to do?" "Where is a good place to eat?" "Where can I shop?", the hotel employee now has the tools to answer these questions, and provide guests with all the information they could need, inevitably driving visitors to the shops, restaurants, events and activities of Victoria.

The custom brochure holder was part of the larger “Bring Your Boots” Campaign orchestrated by Jet, which garnished their team a prestigious 2011 Golden Addy for the POP Display.

“It is always exciting to see our custom displays in action, showcasing client products and materials”, said Joanne Frohman, President of Benchmark. “It is even more exciting when one of our displays receives an Award.”

The custom brochure holder was designed to sandwich the brochure pockets between two large cowboy boots giving the impression that the two boots were holding the brochures. There are six pockets, tiered-three high to hold rack cards and informational brochures.

Benchmark’s capability to produce custom displays is exemplified in everything they produce. Jet Marketing and Advertising chose Benchmark for their customer service, creativity, cost and timely delivery schedule.

Wednesday, 23 February 2011 00:00

Blog / Dress For Success

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This is a good article for small to medium businesses to read. Kudos the Michael Mehntor for this one!

Successful business people, entertainers and others know, when you dress for success you will achieve success. Dress for success is not just about the garments you wear. It is about your overall look. How you catch another person’s eye. How you get the customer to buy from you. It all has to do with how you dress your business.

Merchandising displays, literature holders and crystal clear acrylic displays are inexpensive tools for dressing your business for success. Many small business retail owners offer wonderful products, but lack the understanding of how to merchandize and move inventory. Those business owners may say, “look at all I have to sell and I have more in the back”, yet can’t seem to make the sale. The problem may well be the chaos and clutter in their store.

During one of my recent trips to a unique destination shopping area, I compared similar businesses and why one was more successful than the other was. The first store I entered had been in business for years. I was overwhelmed by the inventory display. I felt a bit claustrophobic as I moved about the display isles, careful not to knock over crowded displays. I felt a little like a ‘kid in a candy shop’. There was so much to see in such a small crowded space, I couldn’t see. When I asked for some product information, the clerk was up to the ears in boxes in the back. They said they were looking for a new product to put on the shelf and would be right with me.

The second store I entered was easily competing with the other. The place was bustling with people and energy. The store did not feel crowded at all. It actually was inviting and fun. Products were clearly displayed. I asked the young owner how was business. She explained that business was great. I sell what you see and my suppliers can restock me in a day or two.

I couldn’t help but contrast between the two stores. One was shelf full like a warehouse and the other was open, inviting and very visually appealing. She had utilized many acrylic displays and great merchandising tools. Even the crystal clear sign holders throughout the store incorporated the store branding. The owner said she looked at the way theme parks did things and knew if it made them successful it could work for here too. She was dressed for success.

Having a storefront or any business for that matter, organized, clean and inviting will win over customers, the same way a driver enjoys a country road over a jammed freeway. Dress your business for success.

You can find stock displays from many sources. Some, like DisplaysDirect.net and Benchmark Displays have outstanding customer service and can quickly help you create the personal branding your business deserves.

Monday, 14 February 2011 00:00

Great Marketing Strategy

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John Rowbotham has written good words about Brochure Holders and Marketing Strategy. Check it out! http://bit.ly/gL6B3F

As the times have changed in the world, so have the ways people do things. With more and more facilities and innovations in the market, people are becoming more organized in approach. It is common today, if you visit any office, you would invariably come across various types of holders used for a number of purposes. One thing that is quite common in offices are brochure holders. These holders are used in almost every office these days. They can be seen in varied sizes and shapes, simply embellishing the office space. In fact, it is literally unfeasible to visualize the image of an office without these holders that provide great utility as the workplace will look very messy with publicity or promotional material lying here and there without any proper structure.

Any one having an office would definitely not prefer to see leaflets, brochures, and other such material in a messy order. Therefore, acrylic literature holders are necessary in any office.  When you keep papers, catalogs, flyers and literature without any order, it becomes extremely difficult for you to find a particular article at the time when it is actually required. Placing things in order always help. Brochure and literature holders help in achieving just that. This is the reason why they have gained so much popularity over the years and offices around the world are using them. They come in different styles and designs-some of them look exceptionally elegant-and blend beautifully with your interiors serving another great purpose. In fact, you can have most styles custom made with special finishes and graphics. What actually these holders do is to help you keep all the necessary pieces of paper in order so that the office looks nice and clean. It keeps the office organized. For instance, when you need to find a particular piece of paper it becomes extremely easy. Apart from all this, they also help you make the best use of the space.

Now, as it is clear that pamphlet and brochure holders form a vital part of the office, they must be purchased as per the requirement. Wide varieties are available as far as holders are concerned. The market is flooded with such holders to help you keep your office uncluttered. The best part is that some of them are designed for specific purposes, while some are for multiple purposes. There are floor standing literature holders, wall mounted literature holders, counter top brochure holders and few more. There are holders that are designed to hold particular sizes of paper leaflets. For instance, there are holders that are designed to hold 4-inch wide by 8-inch tall size brochures and rack cards; then there are literature holders for 8 ½-inch wide sheets and flyers. The style and size of holders goes on and on and is nearly endless.

There are many good sources for acrylic displays and literature holders on the internet. You can do organic searches or click on those sponsor paid ads. If you want to buy from companies that have excellent customer service, quality products and will take care of you, contact DisplaysDirect.net or Taymar.com. Both have been around a long time and have excellent reputations.

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