Bring Your Boots

Features

  • Custom Designed
  • Fabricated Acrylic
  • Double Wide Brochure Holder
  • Tiered Brochure Holder
  • Custom Screen Print

Client

Agency - Travel & Tourism Company

Challenge

A major tourism organization needed a multi-pocket brochure holder to promote events and activities throughout concierges, hotels and attractions. The display had to promote brand awareness and their country theme.

Solution

Benchmark Displays creative team designed the larger than life boots and sandwiched a custom designed double wide tiered brochure holder between the stylish boots. Benchmark sent a prototype to the client within a week. The client loved it! After making a slight change in color, the client placed a large order. The displays gave the tourism group one convenient, recognizable, branded place at hotels. When guests ask the Hotel employees “What is there to do?” “Where is a good place to eat?” “Where can I shop?”, the hotel employees now have the tools to answer these questions, and provide guests with all the information they could need. The custom brochure holder was part of a larger “Bring Your Boots” Campaign, which garnished the agency a prestigious Golden Addy as well as a regional Bronze Addy. The project was creative, cost effective and with a timely delivery.

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