EZiPOP Brochure Holder

Features

  • Eco Friendly Recyclable Chipboard
  • Ships Flat
  • Easy Set Up
  • Small Counter Top Footprint
  • Can Be Pre-Loaded
  • Blank Generic model available – Labels may be affixed
  • Standard model – Custom Sizes - full color imprint
  • Dispenser model

Client

Pet Pharmaceutical Company

FRONTLINE Plus® from Merial Australia is the market leader in flea control for dogs and cats worldwide and they defend this position with mainstream advertising media, as well as attractive, innovative and market leading Point Of Purchase displays in veterinary clinics. Typically in the cooler winter months, pet owners reduce flea control measures, even though warm homes also breed fleas, so FRONTLINE Plus uses various promotions to improve pet owner compliance. Previous experience has shown that in-clinic competitions where the prize is on display and is drawn in the individual clinic enjoy high pet owner participation and enthusiastic clinic staff support.

 

Challenge

With on-counter space at a premium, the task was to design a compact all-in-one POP counter unit to announce the competition, hold entry coupons, display product brochures and be the entry box too. It needed to be EASY to set up, EASY to use and EASY to gain space on the counter for maximum exposure to clients – as well as innovative and visually appealing.

 

Solution

The EZIPOP Answer. An all-in-one unit derived from the EZiPOP patented brochure holders and product dispensers. The combo unit was supplied to clinics fully loaded with brochures and with entry pad in place, in it’s closed un-erected configuration, shrink-wrapped to keep it clean and intact. Simple display instruction drawings are printed on the base of the unit and it was simply a matter of removing the shrink-wrap then pushing the outer sleeve of the unit down onto the counter. This simple action revealed the brochures, the entry box and at the same time, formed angled base struts to add stability. The front base strut also held the entry pad at a convenient angle and position for tearing off a single entry coupon. The all-in-one unit facilitated the competition and draw, with all components in one compact unit, rather than a separate brochure holder, separate coupon pad, separate entry box and separate product information brochures. It was well accepted by all involved and at the end of the campaign, it was fully and easily recyclable. Read more about the POPAI awarded EZiPOP on our BLOG

 

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