Wednesday, 01 April 2015 20:10

Vinyl POS Marketing Products

Another year is rolling right by.

 

So, it's time again for us to extol the many virtues of Benchmark's vinyl, retail environment, POS marketing products in all their understated but vital-to-success glory.

Virtually every multi -store, retail chain regardless of its specific merchandising mode, uses these inexpensive but purposely intrusive little shelf talkers, sign holders and brochure holders to virtually grab customers (and promote products!) as they navigate the aisles.  

What distinguishes Benchmark vinyl products from the herd is our outrageously low prices and ability to make and ship these displays with hyper-speed, even in very large quantities.

We purchase clear, rigid vinyl sheets in all the needed gauges in container loads from the extruder in China.  We have the cutting dies on hand for hundreds of sizes and styles while making tooling for custom items in-house.  Then, we use proprietary, multi-function, heating, bending and gluing machines to produce finished products in a fraction of the time and labor cost of our competitors.

We do this at our partner fabrication facility just south of San Diego, California in Baja California.

Whether you have an immediate need for our vinyl products or just want a cost comparison on something you purchased at an earlier time, check out our website at Benchmarkvinyl.com and send us an inquiry or give our friendly and experienced customer service staff here at our corporate offices in Palm Desert, California a call 800-600-2810.  The proof is in the April pudding!

Published in Benchmark Blog
Wednesday, 10 December 2014 19:57

Are QR Codes Effective Marketing Tools?

As we approach a new year, we have been trying to think of ways to kickstart our marketing efforts.  It seems everywhere I look, companies are using QR Codes (Quick Response) to entice customers to check out their products.  You are seeing them more and more on the shelving at large retail stores, on business cards and even point of sale displays.

So, what are they exactly, and how do they work?  Invented in Japan, QR Codes are similar to bar codes, except that they have the ability to store more information, including images and video.  Now, with the popularity of smart phones, companies have seen the potential to use QR Codes in marketing campaigns.  You can easily download a free App that can scan and read bar codes directly on your phone.  One of the challenges to using QR Codes, is figuring out how to use it to add value.  You have to give people a good reason to scan the code, after all, it requires effort on their part to take out their phone, find the app and scan the code.  If, after all that the customer feels dissatisfied with the content, you’ve lost a potential sale, so make sure your message is well thought out!

Some uses for QR Codes?

·        Using it to connect to social media

·        Using it to offer coupons

·        Contact or Quote Requests

·        Product Details

·        Newsletters

·        Are QR Codes Effective Marketing Tools?

·        Videos

Consumers are becoming increasingly open to scanning QR Codes, after all, who doesn’t love a little mystery, so with the right marketing strategy, it could become a powerful marketing tool for you in the new year!

 

Published in Benchmark Blog
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