Tuesday, 30 September 2014 21:59

The Benefits and Uses of Polystyrene

Because we can use various materials in the fabrication of our custom displays, depending on budget, time frame, and use of the product, we thought we would discuss some of the various materials in depth, including their many uses and benefits, starting with polystyrene.

 

First of all, polystyrene, both solid and film, is used in many of the products we use in our everyday lives, including disposable plastic cutlery and dinnerware, CD Cases, envelope windows, license plate frames the list goes on and on...

 

Polystyrene foams are good thermal insulators and are therefore  used in food service products as well as building insulation.  As a thermoplastic polymer, polystyrene is in a sold state at room temperature, but easily melts when heated, which makes it ideal for both extrusion, as well as injection molding where it can be easily cast into a mold.

Used in many composite products, like tub and shower enclosures, automobile body panels, wind turbine parts, and boats.

Polystyrene is a very hard and brittle plastic, and when purchasing sheets, comes in many thicknesses, starting at one thousandth of an inch (.001), .020, .030, .040 and up.  Project and budget would be factors to consider when choosing both the material and the thickness.

Pieces can have visible relief markings due to the molding process.

Usually more cost effective than injection molded acrylic or fabricated acrylic

 

 

In a nutshell, product functionality, and budget are important things to consider when choosing a material for your project, something our team here at benchmark displays can walk you through!


Published in Benchmark Blog
Monday, 08 September 2014 18:07

The Benefits of Injection Molded Displays

Injection molding is one of the most widely used manufacturing processes in use today.  Injection molds are used to create many things in regular use, such as containers, bottle caps, automotive parts, and displays, the list goes on and on.  So what makes it so popular?  Let’s take a brief look inside the process.

Material, in the form of pellets, or granules are fed through a hopper into a heated barrel, melted, and then forced into a mold by a reciprocating screw, where it is allowed to cool into the desired shape. (see video below).

One of the clear advantages of injection molding is the fast production time.  Once a mold has been designed (the expensive part) and depending on how many impressions are in the tool, the cycle time can be anywhere from 15-30 seconds, which allows for high production runs, repeatability, and low labor costs due to the fact that there is little need to finish parts after the molding process.

 

It also allows for greater flexibility in the materials that you use.  There are literally thousands of different polymers to choose from, the material selected will depend on the strength and function of the final part.

Published in Benchmark Blog
Friday, 08 August 2014 18:11

Tips to Creating an Effective POP Display

Let’s face it, we are all extremely busy these days, as they say,  ”time is money”,  so when it comes to shopping, most people know what they are after before they hit the front door.  The question is, how can you, as a product manufacturer, draw a customer’s attention to your particular product and make it a must have for buyers?

 

Shoppers want an easy, uncluttered shopping experience, but are open to surprises…

If you have a large retail store, sign holders, and other in-store displays can help to supply buyers with more specific information or unique offers with regard to items they may be searching for…

Here are some tips to create an effective in-store display:

 

Keep it simple.  Customers tend to feel overwhelmed by too much information, so keep your point of purchase display simple, clean and uncluttered.

 

Have a purpose to the display.  Use it to convey special promotions, rewards programs, or to bring attention to your website where they can find additional product information.

 

Make the display visually appealing by using different heights and shapes.  Companies that specialize in custom retail displays can make suggestions as to the materials and shapes to use that will showcase your product and make it stand out.

 

 

“Change it up”.  As with any design element, trends change from season to season and from year to year, so be sure and take a look at your displays frequently and make changes, even if minimal, to hold your potential customers attention.

Published in Benchmark Blog
Wednesday, 25 June 2014 17:39

Marketing Your Medical Office

While everyone has to go to the doctor at some point, it is still necessary to advertise your services. Putting your name in the yellow pages doesn’t always bring the most clients. You may have to look at your medical office as any other type of business that requires a certain amount of marketing to bring in a larger number of patients. The more patients you have, the more money you make. Benchmark Designs has several options for getting the name of your medical practice out to the masses as well as keeping them informed once they make it through the door.

Promotional Items

It isn’t just the pharmaceutical companies that have to put their name on everything. You should consider it as an option as well. Promotional items can be customized with necessary information about your medical practice and should be handed out to as many people as possible. These smaller items, such as calendars or paperweights, can be customized and given out at random. If you give them to friends, family, and other small businesses, they can be placed in areas of high traffic allowing them to be seen by an even larger group of potential patients.

In-Office Displays

Once you’ve got those people through the door, your marketing job doesn’t stop there. Patients may spend over an hour in your office, whether it is sitting in the waiting room, or waiting for a doctor back in a patient room. This is a perfect opportunity to continue putting the name of your medical practice where everyone can see it. Depending on what type of medical practice you have, Benchmark Displays has several product displays to choose from. They can be custom plexi or custom acrylic displays that sit out in the waiting room to be viewed by all of your patients.

Another thing that is often overlooked by doctor’s offices is the informational literature that tends to litter the floor after a full day of patients. These can be placed in custom chipboard brochure displays to keep them in view yet out of reach of children.

Once your patient has made it back to a room to see you, the doctor, there are still ways to put the name of your practice in their view. You can use customized tissue dispensers, product sample bins, informational displays, and a larger version of the custom calendars to hang on the wall.

 

Just because you get a patient through the door thanks to one of your many custom promotional displays, doesn’t mean you can stop there. Take advantage of the many other custom display options that Benchmark Displays has to offer. We can work with you to create a marketing plan full of promotional displays, custom sign holders, brochure displays and many other customized products for your medical practice. If you think of your medical office as just another business that requires the same amount of advertising, you will be surprised by the amount of patients you can bring in just by creating a few strategically placed customized displays. 

Published in Benchmark Blog
Wednesday, 18 June 2014 18:36

The Many Uses of Custom Displays

The possibilities are endless when it comes to what Benchmark Displays can do for you.  We have the experience and talent to work with your company’s marketing team to create an exceptional strategy to improve visibility and sales.  Our abilities encompass a wide variety of signs and displays that can be used in a multitude of enterprises.

Retail

If you are the proprietor of any sort of retail location, Benchmark Displays has the ability to create custom displays that not only showcase your wares but also advertise your business logo.  They come in a variety of materials such as Plexiglas, acrylic, plastic, cardboard, and chipboard.  No matter what your business needs may be,  we can create something that is just as functional as it is beautiful.

We also offer POP, or point-of-purchase displays that are your last chance to direct your customer’s attention to products you may have on sale.  Just like the custom displays above, they can also be customized with your company logo.

Displays aren’t the only thing we specialize in either.  Channel sign holders are necessary for pricing and product information under each product on shelves throughout the store.  You can also place additional hanging sign holders around the store to let customers know where each group of products are with little more than a passing glance.  There are easels to choose from that you can place signs on to inform customers about upcoming pricing specials or sales.

Awards

If you are looking for custom cut acrylic awards for your little league team, we can accommodate you as well.  In addition to the custom made awards we can create, there are also business card entrapments or enclosed certificate holders to choose from.  Benchmark Displays can help make your awards season as special as you want.

If you want to let your employees know just how much they mean to you, give them a custom award or certificate display that they can keep forever.  Choose a screen printed paperweight that is not only something they can show off, but something that has an additional function as well.

Medical Office

Medical practices have a surprising need for different display options that we can fulfill.  There are endless amounts of informative literature for different diseases or medications that you want your patients to have easy access to.  They can be held in wall-mounted or desktop brochure holders that get your patient’s attention.

We can also customize items that can be scattered throughout your office: custom tissue holders, product sample bins, product displays, and even glove dispensers.  Your patients spend a lot of time in waiting rooms so they’ll need something to pass the time.  Store magazines in custom magazine holders emblazoned with your doctor’s name and information.

 

Basically, not matter what your business is, we can help.  Benchmark Displays has the ability to create just about any type of custom display your imagination can dream up.  Just contact us with your specifications, business expectations, and budget and we can put together a method of display marketing that works for you.

Published in Benchmark Blog
Wednesday, 11 June 2014 16:57

Cosmetics Display Options

Displaying your products is an incredibly important part of the retail world. While there are endless benefits of print and television advertising, they are costly and not everyone will see them. More customers than ever are actually dropping cable which takes away their ability to see those commercials. However, even though online shopping has seen an increase over the years, people will still find themselves in a retail store. This is where attractive and functional display cases come in.

Branded Display Cases

Benchmark Displays has the ability to work with your company to create a beautiful display case that not only shows off your product but also will stand up to the notoriously high traffic of the cosmetics aisle. Make your product stand out with a custom acrylic display case. It will include your product’s logo emblazoned on the side so that anyone can recognize it, and everything is still protected from prying hands.

You can also have product stands made out of chipboard that are not only functional, but attractive as well. Chipboard is actually quite indestructible and has the ability to be made into any size and shape your company desires. These can also be customized with your company’s brand.

Countertop Displays

When your company comes out with new and improved products, you want them to be the first thing your customer sees. This can be achieved with a variety of countertop displays. Use a flat tray display that can have a mirrored bottom to place a few of your smaller items to be used as testers.

There are multi-level displays that attract the consumer’s attention by adding depth and dimension that you just can’t get from a flat tray display. They can be custom acrylic or custom plexi displays that are eye-catching and completely functional. All of these countertop displays have the ability to be customized with your logo as well.

Brochure Displays

If you run a boutique cosmetics shop specializing in organic or specialty products, it would be beneficial to have a display case for any brochures about the products you offer. The higher end customer will appreciate the ability to educate themselves on the unique products you have to offer.

When it comes to brochure displays, there are quite a few options to choose from. You can have an outdoor brochure holder with a lid to allow customers to pick up product literature even when you are closed. There are wall-mounted options to keep the literature out of little hands when your customers bring their children as well.

 

Your business depends on your ability to market your product. Let Benchmark Displays work with you to create several options that will help you market your products to the widest audience possible. The cosmetics industry is a competitive one, so anything you can do to put your product in the hands of the masses can only benefit your bottom line. Take advantage of the many options we have to display your wares and educate your potential customers. We have the experience and talent necessary to put your company at the forefront of your industry.  

Published in Benchmark Blog

A very important part of advertising your business lies in your displays.  They can be displayed inside your business or around town to improve visibility for your company.  There are several different options available to put your name out there for potential customers to see.  The opportunities are endless when it comes to advertising for your company.

Custom Interior Displays

Benchmark Displays offers a wide variety of custom displays for you to choose from.  All you need is your imagination and our expertise and we can put together a setup that works for you.  It doesn’t matter what your business specializes in, we can create an interior display that puts your products in a class of their own.

The first thing a customer should see when walking into a retail store is an exceptional display that showcases your merchandise.  If you own a toy store we can create a multilevel custom plexi display that not only puts your best products at the best viewpoint for your customers but also stands up to high traffic and curious little hands.  Another sturdy option that is guaranteed to last is a chipboard display.  Just as attractive as the plexi and acrylic display options, chipboard is also eco-friendly and incredibly strong.

The biggest benefit of these custom displays is their ability to be customized with your company logo.  Not only will they showcase your products in a way that grabs consumer attention, but also be emblazoned with the brand of your choice.  This way your product is not only viewed by a larger audience, but they will remember the company name as well.  These potential customers will associate your business with quality when they see the amazing custom display you use to put your products out there.

Brochure and Small Item Displays

Not all displays are created equal.  There are floor model displays that need to be large enough to hold a sizable quantity of product in view of all potential customers.  However, there are also situations that require a more subtle approach.  Jewelry stores may need a smaller counter top display box that can showcase their finest pieces while still being enclosed and small enough to store at the end of each day.  We can create this for your company to your requested specifications.

You may be a tourist attraction in a busy vacation spot that has the need to advertise for other businesses.  There are several different brochure display options available to meet your every need.  Benchmark Displays have outdoor brochure boxes with a lid that can ensure your information literature stays dry but easily accessible as well as wall-mounted options to keep them out of reach of children.  The best news is that all of these options can be customized with your company logo.

 

It is important to your brand to advertise as much as possible. This includes in store and out of store.  Benchmark Displays can work with your marketing team to come up with solutions that are not only functional, but stylish as well.

Published in Benchmark Blog
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