You can’t just explain everything about your business in a sentence or two. No matter what services or products you offer, there is always complex information that demands a more in-depth explanation. While a few sentences in a commercial or print ad are perfectly fine, there are customers that will want to be better informed about the products and services you offer. This is where the brochure comes in. The brochure your company or business puts out for potential and existing customers should have all the information they need to make an informed decision on whether to purchase or continue to purchase from you.
Getting It Out There
Once you’ve created an informative brochure that not only educates your customer on what your company is, but also provides specific information about each of your products, you need to have a way to display them that will attract as much traffic as possible. The more hands you can get your brochures into will result in more business. Benchmark Displays has several options to choose from to help you display your company’s brochures.
Each type of business will have completely different needs when it comes to displaying their company information. If you are the proprietor of a toy store, you can be sure that you will be flooded with rambunctious kids, so you will want to look into the chipboard displays and chipboard brochure holders. They tend to be less likely to be destroyed by little kids bent on destruction. You can also go with a wall mounted brochure case that you can put out of reach of little curious hands.
Maybe you are a doctor with your own private practice. In this case, you might want something that looks a little more professional. Benchmark Displays also have acrylic magazine sleds as well as custom acrylic brochure displays that add a touch of professionalism that cardboard displays just can’t do. That isn’t to say cardboard brochure holders haven’t evolved into a much more modern look; there is just a level of class that clear acrylic has that can’t be beat.
If you run a health store specializing in organic and vegan products you will more than likely be interested in the more eco-friendly options Benchmark Displays has to offer. This is where cardboard and chipboard show their worth. They provide a sturdy and useful display for any product brochures you want to display while still showing your attention to the environment.
No matter what services or products your company has to offer, we have the ability to provide you with custom brochure displays. This will put the necessary product information at customers’ fingertips allowing them to educate themselves about the things they are purchasing. Let Benchmark Displays work with your marketing team to come up with brochure display solutions that are stylish, functional, and ideal for your business setting. There are plenty of options to choose from that will not only reflect your professional and creative background but also can attract the attention of future consumers.
For this particular experiment into the future of marketing for your business, we will say your company specializes in hobbies. Your particular store has an amazing selection of model cars and specialized paint along with arts and crafts for every age group. It may also include several delicate pieces for dollhouses or larger items for a detailed model train town. Even though there are a large amount of people that have needs that can be fulfilled by your store, there is still an untapped well of consumers that you have yet to reach. By creating a custom marketing strategy for your displays and other business related signs and promotional items, you can improve the visibility of your hobby store by leaps and bounds.
When it comes to your hobby store, your customer’s first impression can lead to repeat business if you approached it properly. The first thing your customers should see when they walk in the door is an exceptional custom display. Benchmark Displays can work with you to create a quality display that you can put at the front of the store for people to see first thing. You can use this display to alternate products for certain specials throughout the week. There are multi-level custom plexi displays and custom acrylic displays that are not only functional but stylish as well.
Easels are another way to advertise to your customers while inside the store. You can have them at the front door or placed strategically around with special sales and pricing. They are easy to move around from place to place depending on your store layout.
Additional In-Store Options
Once your customer has made it in the door and is making their way through the aisles, you can have detailed product information as well as pricing for each item in our channel sign holders. We also carry Vinyl products in the way of hanging sign holders to direct customers to a particular section of the store. This helps with customer service so they don’t have to stop and ask where each product is.
Once your customer has made their final selections, they will be heading to checkout. This is where POP, or point-of-purchase displays come in. With their strategic placement by the registers, you can place specialized items that grab a customer’s attention. These can be holiday specific items or just items that you happen to have on sale. This is your last chance to acquire additional sales, so they need to be carefully thought out.
With a proper display setup throughout your store, you can increase your sales in ways you may have never thought possible. Benchmark Displays has the ability to create personalized marketing strategy no matter what your business model is. We have the ability to customize your POP displays, hanging signs, and custom display cases with your company logo to offer a professional marketing setup that can work with businesses from the level of a small toy store on up to a large retail clothing store.
If you are in the business of offering a product in retail stores, one of the best ways to attract customers to your product over a competitor’s is by implementing a custom display. If you product stands out and really “pops” so to speak, it will catch the eyes of your potential customers. Studies have shown that visually appealing products on the shelf attract consumers attention, and increase the amount of time spent looking at these products! The best part? A custom display can be designed to target your ideal customer base.
Putting your Display to Work
So let’s say that your company is looking to put your product up for sale, and let’s say for the sake of argument that you sell cosmetics, and you want to put them in a retail location, or maybe your product is a specialty beverage that you want to sell in an upscale liquor store. A well thought out custom display can, and will increase visibility. Taking into consideration the amount of time a customer will spend scanning the sales floor before heading to one display or another, keep in mind that consumers unconsciously tend to search for environments that create a positive mood and are inviting. Why? Because most purchasing decisions are emotion driven. Using the most optimal display type, whether it’s acrylic, plexi, vinyl or chipboard, and being mindful that size, shape and color can all be deciding factors for increasing sales, you want to give your display a great deal of thought. Given the fact that according to POPAI (Global Association for Marketing at-Retail) 60% of purchases are decided right in the store, why leave it to chance? Give your brand the boost that it needs! Put Benchmark Displays to work for you and let us show you what we can do to increase your product’s sales!
With all the news about global warming and climate change, it is time to start considering ways to reduce our carbon footprint in personal and work life. Statistics show that 70% percent of Americans believe that global warming is very real. Off course, 92% percent of all statistics are made up on the spot, so take it for what it’s worth. When it comes to your ability to contribute to the betterment of the world in relation to your business, it’s vital to sit up and take notice
Benchmark Displays began way back in 1983 as Taymar Plastics. Successfully designing, making and marketing virtually millions of plastic brochure holders, promotional literature racks and product displays was the mainstay of our business for more than twenty five years. Then, the national conversation turned to bulging earth-fills and environmental sustainability. First a few and then many of our customers in the pharmaceutical, financial, food, retail product manufacturing, automotive and national retailer industries told us that new, internal company policies required that environmentally friendly and recyclable materials be used for their point-of-purchase brochure holders and custom product displays. Acrylic and Plexiglas displays were no longer welcome in certain settings.
Paperboard packaging was the obvious and simple solution. Chipboard or cardboard can be made from recycled newspapers and corrugated shipping containers or made from virgin wood chips but in either case, it’s biodegradable and eco-friendly. Benchmark Displays, our new brand and identity, quickly added the capacity to furnish all types of brochure holders and product displays produced in our family-owned factory. These displays can be screen or digitally printed with company logos and product advertising if the requirement is small in quantity or litho printed if the quantities are larger.
So, if you are looking for ways to display your products and promotional literature while still being conscientious of the environment, then cost-effective paperboard displays are a great bet!
We only have one world to live in, (unless you know something that we don’t) so it might be time we all try a little harder to take care of it. While recycling has long been touted as a way to help the environment, we are finding out ways to reduce our carbon footprint in everything that we do. Cars are becoming more economical in regards to fuel consumption, for example, you can now get a car that is the size of a large shoebox, which reduces the amount of fuel you will need (for obvious reasons) and more people are choosing mass transit or carpool as a method of transportation. There are more and more packaging options being made out of recycled products, and because brands typically update their packaging every couple of years, cost is no longer a large company’s biggest concern.
The good news? It is possible to do your part when it comes to your business, Benchmark Displays is more than happy to do its part in reducing our own little carbon footprint!
Our custom displays company started with two people and a vision, over 25 years ago. It's with this passion and industry knowledge that we would like to give back.
It's all about showcasing your product and engaging the customer. Allow us to demonstrate by offering you a unique value proposition, in order to answer some of your marketing and sales challenges.
Benchmark Displays takes pride in its years of experience, creative know-how and quality, custom production. A company with such stellar products and services of course deserved a custom, elegant website to match.
Welcome to the next generation of Benchmark Displays!
One of our main goals in this redesign was to make it easier for you, our customer. With this advanced technology and software, we are happy to share the following improved/added features:
- Improved Navigation: You’re busy and you want to find the answers to your questions fast! We understand. Our site now clearly lists our capabilities and shows custom display examples from our impressive list of clients.
- Cross Browser Compatibility & Mobile Web Application: This techy jargon simply means that you can view our snazzy site from your iPad, iPhone or anywhere it’s convenient for YOU!
- Request a Quote: You need answers and quality custom displays quickly. Our new “Request a Quote” feature will ensure you’re responded to immediately. Of course, we would love to talk to you on the phone, too. We’re here to help!
- Increased Social Media Sharing Options: You have friends, co-workers or clients that need a custom display? Want to share our 25 years of experience in the field, articles or case studies with them? It’s easy. Click away!
- Integrated Newsletter: This allows subscribers (you) to manage their own subscriptions and stay apprised of news in the industry and the latest custom display technology.
Our new website is built in a powerful content management system called Joomla. The name is a phonetic spelling of the Swahili word "jumla" meaning "all together" or "as a whole". Apropos, as we think that our custom displays are an integral component, completing your marketing campaigns and making your product whole.
I was talking with my sister on the phone the other day, when she interrupted me from her excitement over her recent impulse buy of black, glitter nail polish. She had gone to the store for some soda, when she explained that she saw this new nail polish sign. She’s not terribly familiar with all of the display marketing lingo. Anyway, after some probing, I found out that she was attracted to this new color of polish because of the display.
Custom displays help by providing that “wow” factor. Visuals convey the power of ideas in a way that words alone cannot. The personality of a retail store is not determined by merchandise alone. Custom displays provide the following benefits when properly designed and deployed.
Benchmark Displays’ custom designed brochure holder for Jet Marketing’s “Bring Your Boots” campaign for The Victoria Convention & Visitors Bureau, Victoria, Texas has received another outstanding award from the AAF District 10.
Previously awarded a 2011 Golden Addy for the POP Display, the custom designed “Bring Your Boots” brochure holder went on to District 10 competition on April 15. A unique journey, Fielding Hickey, Jet Marketing and Advertising explained that he had a client who wanted a brochure holder that resembled boots. Hickey had found Benchmark through searches for custom displays and custom acrylic displays.
Julio Tapia, Customer Service Manager, at Benchmark Displays went straight to work on a creative design and adaptation of the brochure holder, a Benchmark staple and product trademark of Benchmark’s Taymar Plastic Displays. Because of Julio’s dedication to customer service and his creative vision, he designed a display and produced a prototype for Jet Marketing and Advertising. Their client loved it!
Today’s economy and retail market place has forced business to be vigilant about capital and marketing investments. Choosing the most purposeful and cost effective method of either displaying product or disseminating marketing information is imperative to a business investment.
Brochure holders are a great organizational tool to enhance the marketing strategy of any business. A brochure holder is an extension of your marketing and sales team to display important information about your goods and services to consumers. Customers can easily and without intimidation take your literature to learn more about your business, services or product.
Brochure holders are made of many different types of materials. There are floor stands, counter top and wall or window mountable holders. Many businesses use wire, metal or acrylic holders. Stores, medical offices and especially food outlets like to use economical and environmentally friendly holders made of cardboard or plastic. Ultimately, your choice depends of what provides you the most visibility and suits your branding.
As I have said before, choosing a display should be specific to your needs and where you are going to locate the display is important. Consider the longevity of your display. Will you keep and use your display for a year or more, then consider materials that are more rugged. Will your display be temporary or in an environment where it may be damaged easily or possibly taken, choose a disposable material. You will want to consider all possibilities, such as, will the display be on a counter, hanging on an entrance door, placed on a retail end-cap or free standing on a floor. Your brochure holder and literature needs to be attractive and eye-catching to consumers. You will attract more takers and traffic with quality brochure holders that include your branding.
Versatile holders, also known as convertible brochure holders allow you a variety of ways to be used. You can place convertible holders on counter tops or walls, eliminating your need to buy several different styles of holders that a designed for specific use. There are holders with multiple pockets, business card holders and combination literature frame and brochure holders.
There are a variety of brochure holders available online for both large quantity wholesale purchases and smaller end-user retail purchases. Most all brochure holders can be imprinted with your branding, depending on the quantity desired. If you have a non-standard size piece of literature, you will want a custom designed display. Take time to research what is available before making your purchase. Most customers find working with a display company with outstanding customer service benefits the bottom line. Remember all of the points previously mentioned and you will receive a beneficial return on your investment.
Cardboard brochure holders from Displays Direct.net are the perfect choice for temporary locations, large events and where disposable materials are required. Large-scale events such as music festivals, auto shows, home shows and more have experienced constant breakage of plastic display holders. In order to assist large scale venues and business reduce the costs associated with breakage Displays Direct.net offers a variety of chipboard recyclable and environmentally friendly literature holders.
POP Displays made of cardboard are not cheap looking. On the contrary, you will be sending a message to your customers that your company respects the environment and that you are doing your part to reduce carbon footprints for a healthier world. You can join major manufactures, suppliers and retail stores whose first choice for point of purchase displays are effective, reliable, economical and environmentally friendly displays.
There are several advantages for the use of economy displays produced with environmentally friendly materials. One advantage is chipboard displays won’t break, which is often the case in high traffic areas where the public accidentally cause plastic holders to fall off counter tops. Another advantage is that cardboard displays can ship flat and are easily assembled on site by event staff and volunteers. A box of fifty ship flat brochure holders costs much less, than shipping five boxes of plastic brochure holders. Additionally there is no chance of breakage during shipping. Because of the inexpensive nature of cardboard displays, you...