Another year is rolling right by.
So, it's time again for us to extol the many virtues of Benchmark's vinyl, retail environment, POS marketing products in all their understated but vital-to-success glory.
Virtually every multi -store, retail chain regardless of its specific merchandising mode, uses these inexpensive but purposely intrusive little shelf talkers, sign holders and brochure holders to virtually grab customers (and promote products!) as they navigate the aisles.
What distinguishes Benchmark vinyl products from the herd is our outrageously low prices and ability to make and ship these displays with hyper-speed, even in very large quantities.
We purchase clear, rigid vinyl sheets in all the needed gauges in container loads from the extruder in China. We have the cutting dies on hand for hundreds of sizes and styles while making tooling for custom items in-house. Then, we use proprietary, multi-function, heating, bending and gluing machines to produce finished products in a fraction of the time and labor cost of our competitors.
We do this at our partner fabrication facility just south of San Diego, California in Baja California.
Whether you have an immediate need for our vinyl products or just want a cost comparison on something you purchased at an earlier time, check out our website at Benchmarkvinyl.com and send us an inquiry or give our friendly and experienced customer service staff here at our corporate offices in Palm Desert, California a call 800-600-2810. The proof is in the April pudding!
What we have done with some success as a business strategy at Benchmark Displays is immerse ourselves in the attitudes, and cultures of Mexico, and China, the countries we have come to rely upon as manufacturing partners. The reason for this is practical, not philosophical or philanthropic, as we design, engineer and source products with relatively high labor content for our U.S. customer base. The internet and the world wide web have combined to shrink the world in a virtual way so that global sourcing seems not a possibility but one of today’s mandates for business survival.
For example, this week, starting on February 19, China begins its annual New Year Celebration. Revolving on 12 year astrological/zodiac, animal, cycles, this year is the year of Yang or the Goat. Two point eight billion Chinese migrants, office and factory workers and executives are on their way home to the cities and villages from which they came to be with family and friends.
While here we revel in the luxury of a few four day Holiday weekends per year, the Chinese economy is entirely shut down and on vacation for anywhere from one to three weeks, with two being the average. Having visited China factories regularly for 25 years in connection with our work, we know to carefully plan for the heavy production backlog in the month before and then during the holiday, when there will be a complete shutdown of production and most business communication.
However, come March 1st , it’s business open once again, and with a renewed emphasis and urgency. Our special facility is with “on the ground”, competent and ethical, English speaking colleagues with a shared commitment to consistently exceed customer expectations. The commissions we earn for our services are inconsequential when measured against the assurance and insurance we provide our clientele that they will receive exactly what they ordered and when it is scheduled to be delivered.
Factory visits, QC audits and onsite coordination of first time orders are a routine part of our service. We produce prototypes and pre-production samples and bring them home in the overhead bin of our flight to save valuable time, when appropriate at no extra charge in an effort to distinguish and differentiate our service. You and or your engineers can accompany us on these long flights, sleep on hard beds and enjoy the various delicacies at the traditional meal with factory management, or leave it to us. We have adapted to this and all the other unfamiliar cultural aspects, which believe it or not, are an important aspect of the successful import business relationship.
Because we can use various materials in the fabrication of our custom displays, depending on budget, time frame, and use of the product, we thought we would discuss some of the various materials in depth, including their many uses and benefits, starting with polystyrene.
First of all, polystyrene, both solid and film, is used in many of the products we use in our everyday lives, including disposable plastic cutlery and dinnerware, CD Cases, envelope windows, license plate frames the list goes on and on...
Polystyrene foams are good thermal insulators and are therefore used in food service products as well as building insulation. As a thermoplastic polymer, polystyrene is in a sold state at room temperature, but easily melts when heated, which makes it ideal for both extrusion, as well as injection molding where it can be easily cast into a mold.
Used in many composite products, like tub and shower enclosures, automobile body panels, wind turbine parts, and boats.
Polystyrene is a very hard and brittle plastic, and when purchasing sheets, comes in many thicknesses, starting at one thousandth of an inch (.001), .020, .030, .040 and up. Project and budget would be factors to consider when choosing both the material and the thickness.
Pieces can have visible relief markings due to the molding process.
Usually more cost effective than injection molded acrylic or fabricated acrylic
In a nutshell, product functionality, and budget are important things to consider when choosing a material for your project, something our team here at benchmark displays can walk you through!