Wednesday, 25 June 2014 17:39

Marketing Your Medical Office

While everyone has to go to the doctor at some point, it is still necessary to advertise your services. Putting your name in the yellow pages doesn’t always bring the most clients. You may have to look at your medical office as any other type of business that requires a certain amount of marketing to bring in a larger number of patients. The more patients you have, the more money you make. Benchmark Designs has several options for getting the name of your medical practice out to the masses as well as keeping them informed once they make it through the door.

Promotional Items

It isn’t just the pharmaceutical companies that have to put their name on everything. You should consider it as an option as well. Promotional items can be customized with necessary information about your medical practice and should be handed out to as many people as possible. These smaller items, such as calendars or paperweights, can be customized and given out at random. If you give them to friends, family, and other small businesses, they can be placed in areas of high traffic allowing them to be seen by an even larger group of potential patients.

In-Office Displays

Once you’ve got those people through the door, your marketing job doesn’t stop there. Patients may spend over an hour in your office, whether it is sitting in the waiting room, or waiting for a doctor back in a patient room. This is a perfect opportunity to continue putting the name of your medical practice where everyone can see it. Depending on what type of medical practice you have, Benchmark Displays has several product displays to choose from. They can be custom plexi or custom acrylic displays that sit out in the waiting room to be viewed by all of your patients.

Another thing that is often overlooked by doctor’s offices is the informational literature that tends to litter the floor after a full day of patients. These can be placed in custom chipboard brochure displays to keep them in view yet out of reach of children.

Once your patient has made it back to a room to see you, the doctor, there are still ways to put the name of your practice in their view. You can use customized tissue dispensers, product sample bins, informational displays, and a larger version of the custom calendars to hang on the wall.

 

Just because you get a patient through the door thanks to one of your many custom promotional displays, doesn’t mean you can stop there. Take advantage of the many other custom display options that Benchmark Displays has to offer. We can work with you to create a marketing plan full of promotional displays, custom sign holders, brochure displays and many other customized products for your medical practice. If you think of your medical office as just another business that requires the same amount of advertising, you will be surprised by the amount of patients you can bring in just by creating a few strategically placed customized displays. 

Published in Benchmark Blog
Wednesday, 18 June 2014 18:36

The Many Uses of Custom Displays

The possibilities are endless when it comes to what Benchmark Displays can do for you.  We have the experience and talent to work with your company’s marketing team to create an exceptional strategy to improve visibility and sales.  Our abilities encompass a wide variety of signs and displays that can be used in a multitude of enterprises.

Retail

If you are the proprietor of any sort of retail location, Benchmark Displays has the ability to create custom displays that not only showcase your wares but also advertise your business logo.  They come in a variety of materials such as Plexiglas, acrylic, plastic, cardboard, and chipboard.  No matter what your business needs may be,  we can create something that is just as functional as it is beautiful.

We also offer POP, or point-of-purchase displays that are your last chance to direct your customer’s attention to products you may have on sale.  Just like the custom displays above, they can also be customized with your company logo.

Displays aren’t the only thing we specialize in either.  Channel sign holders are necessary for pricing and product information under each product on shelves throughout the store.  You can also place additional hanging sign holders around the store to let customers know where each group of products are with little more than a passing glance.  There are easels to choose from that you can place signs on to inform customers about upcoming pricing specials or sales.

Awards

If you are looking for custom cut acrylic awards for your little league team, we can accommodate you as well.  In addition to the custom made awards we can create, there are also business card entrapments or enclosed certificate holders to choose from.  Benchmark Displays can help make your awards season as special as you want.

If you want to let your employees know just how much they mean to you, give them a custom award or certificate display that they can keep forever.  Choose a screen printed paperweight that is not only something they can show off, but something that has an additional function as well.

Medical Office

Medical practices have a surprising need for different display options that we can fulfill.  There are endless amounts of informative literature for different diseases or medications that you want your patients to have easy access to.  They can be held in wall-mounted or desktop brochure holders that get your patient’s attention.

We can also customize items that can be scattered throughout your office: custom tissue holders, product sample bins, product displays, and even glove dispensers.  Your patients spend a lot of time in waiting rooms so they’ll need something to pass the time.  Store magazines in custom magazine holders emblazoned with your doctor’s name and information.

 

Basically, not matter what your business is, we can help.  Benchmark Displays has the ability to create just about any type of custom display your imagination can dream up.  Just contact us with your specifications, business expectations, and budget and we can put together a method of display marketing that works for you.

Published in Benchmark Blog
Wednesday, 11 June 2014 16:57

Cosmetics Display Options

Displaying your products is an incredibly important part of the retail world. While there are endless benefits of print and television advertising, they are costly and not everyone will see them. More customers than ever are actually dropping cable which takes away their ability to see those commercials. However, even though online shopping has seen an increase over the years, people will still find themselves in a retail store. This is where attractive and functional display cases come in.

Branded Display Cases

Benchmark Displays has the ability to work with your company to create a beautiful display case that not only shows off your product but also will stand up to the notoriously high traffic of the cosmetics aisle. Make your product stand out with a custom acrylic display case. It will include your product’s logo emblazoned on the side so that anyone can recognize it, and everything is still protected from prying hands.

You can also have product stands made out of chipboard that are not only functional, but attractive as well. Chipboard is actually quite indestructible and has the ability to be made into any size and shape your company desires. These can also be customized with your company’s brand.

Countertop Displays

When your company comes out with new and improved products, you want them to be the first thing your customer sees. This can be achieved with a variety of countertop displays. Use a flat tray display that can have a mirrored bottom to place a few of your smaller items to be used as testers.

There are multi-level displays that attract the consumer’s attention by adding depth and dimension that you just can’t get from a flat tray display. They can be custom acrylic or custom plexi displays that are eye-catching and completely functional. All of these countertop displays have the ability to be customized with your logo as well.

Brochure Displays

If you run a boutique cosmetics shop specializing in organic or specialty products, it would be beneficial to have a display case for any brochures about the products you offer. The higher end customer will appreciate the ability to educate themselves on the unique products you have to offer.

When it comes to brochure displays, there are quite a few options to choose from. You can have an outdoor brochure holder with a lid to allow customers to pick up product literature even when you are closed. There are wall-mounted options to keep the literature out of little hands when your customers bring their children as well.

 

Your business depends on your ability to market your product. Let Benchmark Displays work with you to create several options that will help you market your products to the widest audience possible. The cosmetics industry is a competitive one, so anything you can do to put your product in the hands of the masses can only benefit your bottom line. Take advantage of the many options we have to display your wares and educate your potential customers. We have the experience and talent necessary to put your company at the forefront of your industry.  

Published in Benchmark Blog

Because Benchmark Displays just finished a custom acrylic display for Yokahama tires, and because I had to go and get a new set of tires this weekend and Yokahama was displayed prominently throughout the business I was at,  I thought I would take a minute to congratulate them on their success…

 

Yokahama Tire Corporation has been in business here in the U.S since 1969 when the company, based out of Tokyo Japan opened an office in Los Angeles, California.  By 1986 they had outgrown their Montebello facility and made the move to Fullerton California.  Within two years they doubled the size of their Fullerton warehouse to 450,000 square-feet and in 1989 acquired the Mohawk Rubber Company, not only providing an important manufacturing facility in the U.S, but also by merging with Mohawk, they were able to produce automobile and light truck tires for sale in both the OEM and replacement markets in the U.S.  In 1992 they completed an 80 million dollar first phase expansion at the Salem Virginia Plant which produces 70 percent of the passenger tires Yokahama sells in the U.S.

Fast forward to today, and the company is still going strong, recently naming Irvine, California based INK as its digital marketing agency of record.  We are happy to have been included in a part of their continued growth and success!  If you are ever in need of a custom display, give us a call, we would be happy to discuss your project and show you what we can do!

Published in Benchmark Blog

It’s great to see what has been happening lately in the on-line world of e-commerce and the pop display market. Benchmark Displays, LLC has recently launched to new e-commerce web sites, TaymarPlasticDisplays.com and DisplaysDirect.net, featuring hundreds of stock displays for  retail merchandising. One site is retail and the other is exclusively for wholesale distributors.

I have visited both sites and must tell you, these guys have done a great job. They have incorporated several different ways to search for products. I can’t tell you how many times I have searched for a specific type of display and spent a long time trying to find it and virtually giving up.  With their new search features I found what I was looking for in less than a minute and a t a great price. And, right from landing on the site I could see where to begin my search, big and bold.

I really like searching by industry. Several industry types are listed and it is amazing the different types of products that are suggested for use. I bet if  you can’t find what you are looking for in your industry and let them know, they help you find it and may even add your industry to the search list.

I had googled a wall mount business card holder and these guys came write-up.

Another great search feature is Displayed Item Types. If you are looking for Shoe Displays or Cell Phone…

Published in Benchmark Blog
Wednesday, 29 September 2010 00:00

Displays that work!

How do you show off your products? How do you sell yourself and your business to your potential customers? How do you put the WORD out in front of your customers?

How do you control the clutter of magazines and flyers in your customer service centers and reception areas? Do you put a stack of business cards or flyers on a counter or near the exit door? Do the stacks become a torrent of papers when the door opens and the wind blows or when the children have to touch everything? Your presentation of your information is a reflection of how you do business.

I have seen many businesses improve their sales and services by simply investing in a few economical plastic or acrylic display items. The owner of Ole Salsa Shop would tape flyers about specials and upcoming events on windows and doors. Within days if not hours the flyers would be ripped or have curled edges from the sun. Transparent tape stuck to the windows, was seldom cleaned off, and that would require a razor and maybe glue-remover.

I like to see businesses thrive and succeed. After shopping the store several times for unique bbq hot sauces and developing a rapport with the owner, one day I stopped in with an acrylic vertical wall frame and a couple of suction cup hangers. I gave it to the shop owner, suggesting he give it a try. If he didn’t like it, he was free to throw it away or give it back. I bought a couple of items, wished him well and headed home.

The next week when I was shopping at the store, the owner thanked me for the sign holder. He said several customers had commented how the sign holder made the flyer stand out and made them think about the sale special. He asked me if there was a similar product he could use by his cash register so customers could take the sales sheet with them. I suggested a counter top literature holder with a business card holder. He mused why the copy store had not suggested something to hold all the flyers.

During the next few weeks, Ole’s incorporated many point of sale displays, cleared counter clutter and experienced greater sales and happier customers. I’ll stop at the copy store next week and ask for a printing bid. Maybe they will need counter top brochure holders?

The Display Professor

Published in Benchmark Blog
Click here to buy stock displays wholesale!