Let’s face it, we are all extremely busy these days, as they say, ”time is money”, so when it comes to shopping, most people know what they are after before they hit the front door. The question is, how can you, as a product manufacturer, draw a customer’s attention to your particular product and make it a must have for buyers?
Shoppers want an easy, uncluttered shopping experience, but are open to surprises…
If you have a large retail store, sign holders, and other in-store displays can help to supply buyers with more specific information or unique offers with regard to items they may be searching for…
Here are some tips to create an effective in-store display:
Keep it simple. Customers tend to feel overwhelmed by too much information, so keep your point of purchase display simple, clean and uncluttered.
Have a purpose to the display. Use it to convey special promotions, rewards programs, or to bring attention to your website where they can find additional product information.
Make the display visually appealing by using different heights and shapes. Companies that specialize in custom retail displays can make suggestions as to the materials and shapes to use that will showcase your product and make it stand out.
“Change it up”. As with any design element, trends change from season to season and from year to year, so be sure and take a look at your displays frequently and make changes, even if minimal, to hold your potential customers attention.
While everyone has to go to the doctor at some point, it is still necessary to advertise your services. Putting your name in the yellow pages doesn’t always bring the most clients. You may have to look at your medical office as any other type of business that requires a certain amount of marketing to bring in a larger number of patients. The more patients you have, the more money you make. Benchmark Designs has several options for getting the name of your medical practice out to the masses as well as keeping them informed once they make it through the door.
It isn’t just the pharmaceutical companies that have to put their name on everything. You should consider it as an option as well. Promotional items can be customized with necessary information about your medical practice and should be handed out to as many people as possible. These smaller items, such as calendars or paperweights, can be customized and given out at random. If you give them to friends, family, and other small businesses, they can be placed in areas of high traffic allowing them to be seen by an even larger group of potential patients.
Once you’ve got those people through the door, your marketing job doesn’t stop there. Patients may spend over an hour in your office, whether it is sitting in the waiting room, or waiting for a doctor back in a patient room. This is a perfect opportunity to continue putting the name of your medical practice where everyone can see it. Depending on what type of medical practice you have, Benchmark Displays has several product displays to choose from. They can be custom plexi or custom acrylic displays that sit out in the waiting room to be viewed by all of your patients.
Another thing that is often overlooked by doctor’s offices is the informational literature that tends to litter the floor after a full day of patients. These can be placed in custom chipboard brochure displays to keep them in view yet out of reach of children.
Once your patient has made it back to a room to see you, the doctor, there are still ways to put the name of your practice in their view. You can use customized tissue dispensers, product sample bins, informational displays, and a larger version of the custom calendars to hang on the wall.
Just because you get a patient through the door thanks to one of your many custom promotional displays, doesn’t mean you can stop there. Take advantage of the many other custom display options that Benchmark Displays has to offer. We can work with you to create a marketing plan full of promotional displays, custom sign holders, brochure displays and many other customized products for your medical practice. If you think of your medical office as just another business that requires the same amount of advertising, you will be surprised by the amount of patients you can bring in just by creating a few strategically placed customized displays.
The possibilities are endless when it comes to what Benchmark Displays can do for you. We have the experience and talent to work with your company’s marketing team to create an exceptional strategy to improve visibility and sales. Our abilities encompass a wide variety of signs and displays that can be used in a multitude of enterprises.
If you are the proprietor of any sort of retail location, Benchmark Displays has the ability to create custom displays that not only showcase your wares but also advertise your business logo. They come in a variety of materials such as Plexiglas, acrylic, plastic, cardboard, and chipboard. No matter what your business needs may be, we can create something that is just as functional as it is beautiful.
We also offer POP, or point-of-purchase displays that are your last chance to direct your customer’s attention to products you may have on sale. Just like the custom displays above, they can also be customized with your company logo.
Displays aren’t the only thing we specialize in either. Channel sign holders are necessary for pricing and product information under each product on shelves throughout the store. You can also place additional hanging sign holders around the store to let customers know where each group of products are with little more than a passing glance. There are easels to choose from that you can place signs on to inform customers about upcoming pricing specials or sales.
If you are looking for custom cut acrylic awards for your little league team, we can accommodate you as well. In addition to the custom made awards we can create, there are also business card entrapments or enclosed certificate holders to choose from. Benchmark Displays can help make your awards season as special as you want.
If you want to let your employees know just how much they mean to you, give them a custom award or certificate display that they can keep forever. Choose a screen printed paperweight that is not only something they can show off, but something that has an additional function as well.
Medical practices have a surprising need for different display options that we can fulfill. There are endless amounts of informative literature for different diseases or medications that you want your patients to have easy access to. They can be held in wall-mounted or desktop brochure holders that get your patient’s attention.
We can also customize items that can be scattered throughout your office: custom tissue holders, product sample bins, product displays, and even glove dispensers. Your patients spend a lot of time in waiting rooms so they’ll need something to pass the time. Store magazines in custom magazine holders emblazoned with your doctor’s name and information.
Basically, not matter what your business is, we can help. Benchmark Displays has the ability to create just about any type of custom display your imagination can dream up. Just contact us with your specifications, business expectations, and budget and we can put together a method of display marketing that works for you.
Because Benchmark Displays just finished a custom acrylic display for Yokahama tires, and because I had to go and get a new set of tires this weekend and Yokahama was displayed prominently throughout the business I was at, I thought I would take a minute to congratulate them on their success…
Yokahama Tire Corporation has been in business here in the U.S since 1969 when the company, based out of Tokyo Japan opened an office in Los Angeles, California. By 1986 they had outgrown their Montebello facility and made the move to Fullerton California. Within two years they doubled the size of their Fullerton warehouse to 450,000 square-feet and in 1989 acquired the Mohawk Rubber Company, not only providing an important manufacturing facility in the U.S, but also by merging with Mohawk, they were able to produce automobile and light truck tires for sale in both the OEM and replacement markets in the U.S. In 1992 they completed an 80 million dollar first phase expansion at the Salem Virginia Plant which produces 70 percent of the passenger tires Yokahama sells in the U.S.
Fast forward to today, and the company is still going strong, recently naming Irvine, California based INK as its digital marketing agency of record. We are happy to have been included in a part of their continued growth and success! If you are ever in need of a custom display, give us a call, we would be happy to discuss your project and show you what we can do!
Let’s imagine for a moment that you are starting a new business. For argument’s sake, this business is a boutique adult beverage store. You want to offer the finest spirits and wines that your customers could desire, but you also plan to provide locally produced items as well. Liquor stores aren’t too difficult to come by, so you have to find a way to stand out among the big box options. You will want your potential customers to be aware that you are a specialty store offering a more unique experience.
Right before you are ready to open your doors, one thing you may want to consider investing in when it comes to marketing is promotional incentives. There are several options available, from calendars to paper weights, to choose from that we can customize with your company logo. These are things that you would take around to other businesses in the area to get people talking.
Just like pharmaceutical companies have custom pens and notepads they leave with doctor’s offices, these are items that would be left in view on a daily basis. The other business owners and their employees would see them and so would their customers. Having these custom products readily available to give out will put your business on the map before you even open.
Signs and Displays
Inside your store will be where the magic happens. To bring the people not only to your doors, but inside them as well, you should have an eye catching sign holder with your business name and logo in an easily visible location. You can choose a hanging sign holder that you can place outside your door for the whole world to see.
Once inside, your customers will be impressed with your selection of custom display cases that show just how much thought and care you’ve put into the products you have to offer. If you have an extensive selection of locally grown wines, you can put them in an eye-catching custom plexi display case.
Given the specialty nature of your boutique adult beverage store, you can also have brochure displays informing your customers about the products you sell. It can provide a more detailed background about the vineyard, the grapes in the wine they have chosen, were grown in. This will not only offer a more personalized experience than the usual liquor stores, it also provides exposure for the local vineyards and growers that you purchase from as well. While increasing your own sales you can also bring attention to their business as well.
You can’t forget the small things either. Benchmark Displays also offers the channel sign holders you will need on your shelves to provide pricing information as well. Not only can we give you a well-rounded marketing strategy for your business inside and out, but also we can do it with your personal specifications in mind. Benchmark Displays can work with you to create a successful business model that will not only improve your visibility but increase you chances for sales as well.
If you are in the business of offering a product in retail stores, one of the best ways to attract customers to your product over a competitor’s is by implementing a custom display. If you product stands out and really “pops” so to speak, it will catch the eyes of your potential customers. Studies have shown that visually appealing products on the shelf attract consumers attention, and increase the amount of time spent looking at these products! The best part? A custom display can be designed to target your ideal customer base.
Putting your Display to Work
So let’s say that your company is looking to put your product up for sale, and let’s say for the sake of argument that you sell cosmetics, and you want to put them in a retail location, or maybe your product is a specialty beverage that you want to sell in an upscale liquor store. A well thought out custom display can, and will increase visibility. Taking into consideration the amount of time a customer will spend scanning the sales floor before heading to one display or another, keep in mind that consumers unconsciously tend to search for environments that create a positive mood and are inviting. Why? Because most purchasing decisions are emotion driven. Using the most optimal display type, whether it’s acrylic, plexi, vinyl or chipboard, and being mindful that size, shape and color can all be deciding factors for increasing sales, you want to give your display a great deal of thought. Given the fact that according to POPAI (Global Association for Marketing at-Retail) 60% of purchases are decided right in the store, why leave it to chance? Give your brand the boost that it needs! Put Benchmark Displays to work for you and let us show you what we can do to increase your product’s sales!
It’s great to see what has been happening lately in the on-line world of e-commerce and the pop display market. Benchmark Displays, LLC has recently launched to new e-commerce web sites, TaymarPlasticDisplays.com and DisplaysDirect.net, featuring hundreds of stock displays for retail merchandising. One site is retail and the other is exclusively for wholesale distributors.
I have visited both sites and must tell you, these guys have done a great job. They have incorporated several different ways to search for products. I can’t tell you how many times I have searched for a specific type of display and spent a long time trying to find it and virtually giving up. With their new search features I found what I was looking for in less than a minute and a t a great price. And, right from landing on the site I could see where to begin my search, big and bold.
I really like searching by industry. Several industry types are listed and it is amazing the different types of products that are suggested for use. I bet if you can’t find what you are looking for in your industry and let them know, they help you find it and may even add your industry to the search list.
I had googled a wall mount business card holder and these guys came write-up.