What we have done with some success as a business strategy at Benchmark Displays is immerse ourselves in the attitudes, and cultures of Mexico, and China, the countries we have come to rely upon as manufacturing partners. The reason for this is practical, not philosophical or philanthropic, as we design, engineer and source products with relatively high labor content for our U.S. customer base. The internet and the world wide web have combined to shrink the world in a virtual way so that global sourcing seems not a possibility but one of today’s mandates for business survival.
For example, this week, starting on February 19, China begins its annual New Year Celebration. Revolving on 12 year astrological/zodiac, animal, cycles, this year is the year of Yang or the Goat. Two point eight billion Chinese migrants, office and factory workers and executives are on their way home to the cities and villages from which they came to be with family and friends.
While here we revel in the luxury of a few four day Holiday weekends per year, the Chinese economy is entirely shut down and on vacation for anywhere from one to three weeks, with two being the average. Having visited China factories regularly for 25 years in connection with our work, we know to carefully plan for the heavy production backlog in the month before and then during the holiday, when there will be a complete shutdown of production and most business communication.
However, come March 1st , it’s business open once again, and with a renewed emphasis and urgency. Our special facility is with “on the ground”, competent and ethical, English speaking colleagues with a shared commitment to consistently exceed customer expectations. The commissions we earn for our services are inconsequential when measured against the assurance and insurance we provide our clientele that they will receive exactly what they ordered and when it is scheduled to be delivered.
Factory visits, QC audits and onsite coordination of first time orders are a routine part of our service. We produce prototypes and pre-production samples and bring them home in the overhead bin of our flight to save valuable time, when appropriate at no extra charge in an effort to distinguish and differentiate our service. You and or your engineers can accompany us on these long flights, sleep on hard beds and enjoy the various delicacies at the traditional meal with factory management, or leave it to us. We have adapted to this and all the other unfamiliar cultural aspects, which believe it or not, are an important aspect of the successful import business relationship.
We have had several clients contact us recently to inquire about utilizing wire or metal in their new product displays. I thought I would share some of the potential benefits to using this material. Wire displays can be used for POP displays, magazine and literature racks, card displays, etc. The point of purchase product display landscape worldwide, like display merchandising in general, is evolving at hyper-speed as new materials and processes emerge. As our clientele of designers, and display users across all the industries we serviced became more aware and conscious of the need to be responsible stewards of the environment, we realized that while plastic products can and are recycled, other materials like paperboard and metal are easier and more amenable to reprocess for additional and economical re-use cycles.
So, Benchmark today offers recycled vinyl products for retail merchandising, paperboard displays for products and brochures, and most recently, attractive and budget-conscious wire displays of all shapes, colors and sizes for semi permanent use on the counters and floors of convenience stores and thousands of other self-service retail environments across the nation.
Wire displays by their nature are very labor intensive to make. So, while Benchmark has capable manufacturing partnerships with domestic and Mexican producers, it primarily relies on its China-based manufacturers for elaborate or large quantity applications. And, to capture the maximum product cost advantage of production in Asia, we are also adept at developing designs that are modular in concept, ship flat to reduce transportation cost but are quick and easy to assemble.
Wire displays are often designed with headers to accept "slide in" printed, seasonal promotional ads. Or since silk screen printing in China costs a fraction of U.S. domestic rates, multi-color, multi-location imprints are practical and can enhance the product presentation and impact of the display at POP.
Benchmark's matchless value proposition includes all of the above benefits plus design service, prototyping, short-run capabilities for quick turn product launches followed by less expensive volume production and fulfillment services.
Add the peace-of-mind that comes from dealing with a friendly, English speaking, US. based company that warrants and guarantees 100% product satisfaction while being able to communicate during compatible time zones for conducting business, and you have an unbeatable win-win production.
Because we can use various materials in the fabrication of our custom displays, depending on budget, time frame, and use of the product, we thought we would discuss some of the various materials in depth, including their many uses and benefits, starting with polystyrene.
First of all, polystyrene, both solid and film, is used in many of the products we use in our everyday lives, including disposable plastic cutlery and dinnerware, CD Cases, envelope windows, license plate frames the list goes on and on...
Polystyrene foams are good thermal insulators and are therefore used in food service products as well as building insulation. As a thermoplastic polymer, polystyrene is in a sold state at room temperature, but easily melts when heated, which makes it ideal for both extrusion, as well as injection molding where it can be easily cast into a mold.
Used in many composite products, like tub and shower enclosures, automobile body panels, wind turbine parts, and boats.
Polystyrene is a very hard and brittle plastic, and when purchasing sheets, comes in many thicknesses, starting at one thousandth of an inch (.001), .020, .030, .040 and up. Project and budget would be factors to consider when choosing both the material and the thickness.
Pieces can have visible relief markings due to the molding process.
Usually more cost effective than injection molded acrylic or fabricated acrylic
In a nutshell, product functionality, and budget are important things to consider when choosing a material for your project, something our team here at benchmark displays can walk you through!
Let’s face it, we are all extremely busy these days, as they say, ”time is money”, so when it comes to shopping, most people know what they are after before they hit the front door. The question is, how can you, as a product manufacturer, draw a customer’s attention to your particular product and make it a must have for buyers?
Shoppers want an easy, uncluttered shopping experience, but are open to surprises…
If you have a large retail store, sign holders, and other in-store displays can help to supply buyers with more specific information or unique offers with regard to items they may be searching for…
Here are some tips to create an effective in-store display:
Keep it simple. Customers tend to feel overwhelmed by too much information, so keep your point of purchase display simple, clean and uncluttered.
Have a purpose to the display. Use it to convey special promotions, rewards programs, or to bring attention to your website where they can find additional product information.
Make the display visually appealing by using different heights and shapes. Companies that specialize in custom retail displays can make suggestions as to the materials and shapes to use that will showcase your product and make it stand out.
“Change it up”. As with any design element, trends change from season to season and from year to year, so be sure and take a look at your displays frequently and make changes, even if minimal, to hold your potential customers attention.
While everyone has to go to the doctor at some point, it is still necessary to advertise your services. Putting your name in the yellow pages doesn’t always bring the most clients. You may have to look at your medical office as any other type of business that requires a certain amount of marketing to bring in a larger number of patients. The more patients you have, the more money you make. Benchmark Designs has several options for getting the name of your medical practice out to the masses as well as keeping them informed once they make it through the door.
It isn’t just the pharmaceutical companies that have to put their name on everything. You should consider it as an option as well. Promotional items can be customized with necessary information about your medical practice and should be handed out to as many people as possible. These smaller items, such as calendars or paperweights, can be customized and given out at random. If you give them to friends, family, and other small businesses, they can be placed in areas of high traffic allowing them to be seen by an even larger group of potential patients.
Once you’ve got those people through the door, your marketing job doesn’t stop there. Patients may spend over an hour in your office, whether it is sitting in the waiting room, or waiting for a doctor back in a patient room. This is a perfect opportunity to continue putting the name of your medical practice where everyone can see it. Depending on what type of medical practice you have, Benchmark Displays has several product displays to choose from. They can be custom plexi or custom acrylic displays that sit out in the waiting room to be viewed by all of your patients.
Another thing that is often overlooked by doctor’s offices is the informational literature that tends to litter the floor after a full day of patients. These can be placed in custom chipboard brochure displays to keep them in view yet out of reach of children.
Once your patient has made it back to a room to see you, the doctor, there are still ways to put the name of your practice in their view. You can use customized tissue dispensers, product sample bins, informational displays, and a larger version of the custom calendars to hang on the wall.
Just because you get a patient through the door thanks to one of your many custom promotional displays, doesn’t mean you can stop there. Take advantage of the many other custom display options that Benchmark Displays has to offer. We can work with you to create a marketing plan full of promotional displays, custom sign holders, brochure displays and many other customized products for your medical practice. If you think of your medical office as just another business that requires the same amount of advertising, you will be surprised by the amount of patients you can bring in just by creating a few strategically placed customized displays.