Tuesday, 18 November 2014 18:41

The Popularity of Gift Card Displays in Retail

Benchmark Displays has, in the past produced clever gift card displays just in time for the Holiday season.

 

Gift Cards are always convenient gifts for the holidays, or any time of year for that matter!  In the past retailers had relegated Gift Cards to a discrete rack hook or scrunched up next to the candy, hoping for the last minute impulse sale.  Now, due to their popularity with customers, they are placing them front and center.

Rainier Industries, Ltd, an agency for Retailer Eddie Bauer had a better idea.  Turning to Benchmark Displays, they decided to put gift cards right in the shopper’s path.  Incorporating a metal floor stand sign holder, we created a 24” wide by 36” high acrylic display.  Each display has special holders that were added vertically to hold Gift Cards depicting different holiday themes.  Surrounding the gift cards is an exciting holiday message and Free Gift offer with every Gift Card purchase.

The free gift, a miniature holiday stocking perfect for packaging the card, can be hung on a tree or added to the wrappings of other gifts and is a great added value.  Sourcing the little stockings was accomplished by the client, yet making it all work together was Benchmark’s challenge.  In the end, a very tacky tape was used to secure a sample stocking to the acrylic signs.

Design and graphic teams collaborated on the finished reverse-screened images, which have been incorporated into two separate holiday looks.  One unit is with red and green graphics on a kraft background and the other red and white on a holiday silver background.  The displays are double sided so shoppers can see them coming and going.

 

Benchmark is proud to have produced 1050 of the special holiday displays and shipped them out to nearly 400 Eddie Bauer stores and outlets throughout North America, just in time for the Holiday Season.

Published in Benchmark Blog

When it comes to the branding and marketing of your commercial enterprise, one of the oldest strategies in the book is to offer your customers and clients some very creative promotional items with your company logo clearly displayed.  When done correctly, this method of advertising can prove very effective.  But we need to be careful.  Flooding the market with promotional items of extremely poor quality or taste can also have a negative effect on our business.

Offer Quality Items!

It is not enough to simply purchase a few boxes of ballpoint pens with your company name emblazoned on the side.  Cheap, poorly made products will send a signal to your clients that your company lacks professionalism and attention to detail.  Imagine the negative branding image associated with a cheaply made ballpoint pen exploding in someone’s shirt pocket!  When it comes to advertising through promotional products, quality is always a critical factor.

Offer Variety!

 

Dare to be different.  Be creative and choose products that your clients can actually use on a daily basis.  Thanks to the advancements of digital graphics technology in recent years, a company logo can be artistically displayed on nearly any type of promotional item.  From calendars to post-its, t-shirts to ball caps, and even portable USB hard drives to umbrellas, utilizing promotional items for your marketing strategies has never been easier or less expensive than it is today!  Think outside the box.  You’ll send a positive message about the originality and creativity of your company brand in the process.  We here at Benchmark Displays have decided to try it, so we will keep you posted on how our marketing efforts through promotional products turn out!

Published in Benchmark Blog
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