We have had several clients contact us recently to inquire about utilizing wire or metal in their new product displays. I thought I would share some of the potential benefits to using this material. Wire displays can be used for POP displays, magazine and literature racks, card displays, etc. The point of purchase product display landscape worldwide, like display merchandising in general, is evolving at hyper-speed as new materials and processes emerge. As our clientele of designers, and display users across all the industries we serviced became more aware and conscious of the need to be responsible stewards of the environment, we realized that while plastic products can and are recycled, other materials like paperboard and metal are easier and more amenable to reprocess for additional and economical re-use cycles.
So, Benchmark today offers recycled vinyl products for retail merchandising, paperboard displays for products and brochures, and most recently, attractive and budget-conscious wire displays of all shapes, colors and sizes for semi permanent use on the counters and floors of convenience stores and thousands of other self-service retail environments across the nation.
Wire displays by their nature are very labor intensive to make. So, while Benchmark has capable manufacturing partnerships with domestic and Mexican producers, it primarily relies on its China-based manufacturers for elaborate or large quantity applications. And, to capture the maximum product cost advantage of production in Asia, we are also adept at developing designs that are modular in concept, ship flat to reduce transportation cost but are quick and easy to assemble.
Wire displays are often designed with headers to accept "slide in" printed, seasonal promotional ads. Or since silk screen printing in China costs a fraction of U.S. domestic rates, multi-color, multi-location imprints are practical and can enhance the product presentation and impact of the display at POP.
Benchmark's matchless value proposition includes all of the above benefits plus design service, prototyping, short-run capabilities for quick turn product launches followed by less expensive volume production and fulfillment services.
Add the peace-of-mind that comes from dealing with a friendly, English speaking, US. based company that warrants and guarantees 100% product satisfaction while being able to communicate during compatible time zones for conducting business, and you have an unbeatable win-win production.
A very important part of advertising your business lies in your displays. They can be displayed inside your business or around town to improve visibility for your company. There are several different options available to put your name out there for potential customers to see. The opportunities are endless when it comes to advertising for your company.
Custom Interior Displays
Benchmark Displays offers a wide variety of custom displays for you to choose from. All you need is your imagination and our expertise and we can put together a setup that works for you. It doesn’t matter what your business specializes in, we can create an interior display that puts your products in a class of their own.
The first thing a customer should see when walking into a retail store is an exceptional display that showcases your merchandise. If you own a toy store we can create a multilevel custom plexi display that not only puts your best products at the best viewpoint for your customers but also stands up to high traffic and curious little hands. Another sturdy option that is guaranteed to last is a chipboard display. Just as attractive as the plexi and acrylic display options, chipboard is also eco-friendly and incredibly strong.
The biggest benefit of these custom displays is their ability to be customized with your company logo. Not only will they showcase your products in a way that grabs consumer attention, but also be emblazoned with the brand of your choice. This way your product is not only viewed by a larger audience, but they will remember the company name as well. These potential customers will associate your business with quality when they see the amazing custom display you use to put your products out there.
Brochure and Small Item Displays
Not all displays are created equal. There are floor model displays that need to be large enough to hold a sizable quantity of product in view of all potential customers. However, there are also situations that require a more subtle approach. Jewelry stores may need a smaller counter top display box that can showcase their finest pieces while still being enclosed and small enough to store at the end of each day. We can create this for your company to your requested specifications.
You may be a tourist attraction in a busy vacation spot that has the need to advertise for other businesses. There are several different brochure display options available to meet your every need. Benchmark Displays have outdoor brochure boxes with a lid that can ensure your information literature stays dry but easily accessible as well as wall-mounted options to keep them out of reach of children. The best news is that all of these options can be customized with your company logo.
It is important to your brand to advertise as much as possible. This includes in store and out of store. Benchmark Displays can work with your marketing team to come up with solutions that are not only functional, but stylish as well.
It’s great to see what has been happening lately in the on-line world of e-commerce and the pop display market. Benchmark Displays, LLC has recently launched to new e-commerce web sites, TaymarPlasticDisplays.com and DisplaysDirect.net, featuring hundreds of stock displays for retail merchandising. One site is retail and the other is exclusively for wholesale distributors.
I have visited both sites and must tell you, these guys have done a great job. They have incorporated several different ways to search for products. I can’t tell you how many times I have searched for a specific type of display and spent a long time trying to find it and virtually giving up. With their new search features I found what I was looking for in less than a minute and a t a great price. And, right from landing on the site I could see where to begin my search, big and bold.
I really like searching by industry. Several industry types are listed and it is amazing the different types of products that are suggested for use. I bet if you can’t find what you are looking for in your industry and let them know, they help you find it and may even add your industry to the search list.
I had googled a wall mount business card holder and these guys came write-up.