What we have done with some success as a business strategy at Benchmark Displays is immerse ourselves in the attitudes, and cultures of Mexico, and China, the countries we have come to rely upon as manufacturing partners. The reason for this is practical, not philosophical or philanthropic, as we design, engineer and source products with relatively high labor content for our U.S. customer base. The internet and the world wide web have combined to shrink the world in a virtual way so that global sourcing seems not a possibility but one of today’s mandates for business survival.
For example, this week, starting on February 19, China begins its annual New Year Celebration. Revolving on 12 year astrological/zodiac, animal, cycles, this year is the year of Yang or the Goat. Two point eight billion Chinese migrants, office and factory workers and executives are on their way home to the cities and villages from which they came to be with family and friends.
While here we revel in the luxury of a few four day Holiday weekends per year, the Chinese economy is entirely shut down and on vacation for anywhere from one to three weeks, with two being the average. Having visited China factories regularly for 25 years in connection with our work, we know to carefully plan for the heavy production backlog in the month before and then during the holiday, when there will be a complete shutdown of production and most business communication.
However, come March 1st , it’s business open once again, and with a renewed emphasis and urgency. Our special facility is with “on the ground”, competent and ethical, English speaking colleagues with a shared commitment to consistently exceed customer expectations. The commissions we earn for our services are inconsequential when measured against the assurance and insurance we provide our clientele that they will receive exactly what they ordered and when it is scheduled to be delivered.
Factory visits, QC audits and onsite coordination of first time orders are a routine part of our service. We produce prototypes and pre-production samples and bring them home in the overhead bin of our flight to save valuable time, when appropriate at no extra charge in an effort to distinguish and differentiate our service. You and or your engineers can accompany us on these long flights, sleep on hard beds and enjoy the various delicacies at the traditional meal with factory management, or leave it to us. We have adapted to this and all the other unfamiliar cultural aspects, which believe it or not, are an important aspect of the successful import business relationship.
Our custom displays company started with two people and a vision, over 25 years ago. It's with this passion and industry knowledge that we would like to give back.
It's all about showcasing your product and engaging the customer. Allow us to demonstrate by offering you a unique value proposition, in order to answer some of your marketing and sales challenges.
When Michael Reher, Director of Marketing, Benchmark Displays, answered an inbound call one busy sales afternoon he spoke to a Texas gentleman who was looking for a unique POP display. The gentleman, Fielding Hickley, Jet Marketing and Advertising explained that he had a client who wanted a brochure holder that resembled boots. Hickley had found Benchmark through searches for custom displays and custom acrylic displays.
Julio Tapia, Customer Service Manager, at Benchmark Displays went straight to work on a creative design and adaptation of the brochure holder, a Benchmark staple and product trademark of Benchmark’s Taymar Plastic Displays. Because of Julio’s dedication to customer service and his creative vision, he designed a display and produced a prototype for Jet Marketing and Advertising. Their client loved it!
The Victoria Convention & Visitors Bureau, Victoria, Texas is proud to invite visitors and instructs them to “Bring Your Boots!” In Victoria, you will find something for every style. That is what Benchmark Displays did for Jet, created a stylish boot themed brochure holder.
Currently the boot displays are being placed on counters and concierge desks in hotels throughout the Victoria region. The boot displays are being filled with Visitor Guides, Golfing Guides, Shopping Guides, a Museum information card, and a coupon booklet that has coupons for different stores and restaurants around Victoria. The displays gave the Victoria Convention and Visitors Bureau an opportunity to place all the material in one convenient, recognizable, branded place at all the hotels in Victoria. When a guests asks the Hotel employees "What is there to do?" "Where is a good place to eat?" "Where can I shop?", the hotel employee now has the tools to answer these questions, and provide guests with all the information they could need, inevitably driving visitors to the shops, restaurants, events and activities of Victoria.
The custom brochure holder was part of the larger “Bring Your Boots” Campaign orchestrated by Jet, which garnished their team a prestigious 2011 Golden Addy for the POP Display.
“It is always exciting to see our custom displays in action, showcasing client products and materials”, said Joanne Frohman, President of Benchmark. “It is even more exciting when one of our displays receives an Award.”
The custom brochure holder was designed to sandwich the brochure pockets between two large cowboy boots giving the impression that the two boots were holding the brochures. There are six pockets, tiered-three high to hold rack cards and informational brochures.
Benchmark’s capability to produce custom displays is exemplified in everything they produce. Jet Marketing and Advertising chose Benchmark for their customer service, creativity, cost and timely delivery schedule.