Wednesday, 28 September 2011 00:00

Effectiveness of Retail POP Displays

Retail POP displays have a dramatic and significant impact on purchase decisions. Nearly 70% of all purchase decisions are made impulsively, immediately after viewing promotional ads or POP Displays in stores. In order to display items, businesses can use stand-alone displays, counter top displays, hanging signs or posters and even electronic displays.

Effectiveness of Retail POP Displays

Retail POP displays aim to attract the impulse buyers who base their buying decisions on the various promos, display details and offers made by the retailers, dealers or manufacturers. Giant pictures of products, attractive displays about product usage, benefits, promotional gifts accompanying products and any other important information, attract buyers.

Countless manufacturers and retailers are vying for the attention of consumers; therefore, you need to have products designed in attractive colors, designs and cutouts. Additionally, the products need to be displayed to appeal to consumers. Retail POP displays are very useful and should be custom designed and used creatively.

Benefits of Custom POP displays

• Designed to your product needs and specifications.
• Easily Update Product Literature and merchandising with insert panels.
• Allow you to display your product in a unique way.
• Make your product stand out from the competition.
• Increase Brand Awareness
• Increase sales and profits.

Maximize the effectiveness of your retail POP displays and have them designed and manufactured by a professional company. Professional point of purchase display designers will not only understand your requirements but also analyze the customer behavior for particular products. Custom POP displays are designed, keeping in mind the size of the store, the location and the space available for the display.

You can find a wide variety of uniquely designed point of purchase displays made from various materials such as wood, plastic and metal at .

Published in Benchmark Blog

Using brochure holders are a great idea as they offer the opportunity to show off your services to the customers you are advertising to, but still have them sitting up nice and neat. For those who are not interested, they can walk right by. No one has to hand them anything as the holder will carry the information and be available for those who want it.

Many businesses use literature holders to show off their business information. It is very convenient to use as the container can be easily placed on a desk or a welcoming area of a business. It can be on a wall or in a lobby. These containers will show off the information that the business wants the customer to know about, without taking attention away from the information itself.

Many doctor offices will utilize this piece of equipment as they are easy to fill and the customers can see them easily. Some smaller businesses will purchase these and when they have a vendor fair or business fair of some kind, they can set them up on the tables and people strolling through who want to know more about their business can take one.

Not only does this allow the business or event to tell the community about their services or what they have planned, it also provides a place for the customer to read about it and then…

Published in Benchmark Blog
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