Benchmark Displays

Benchmark Displays

Wednesday, 10 December 2014 19:57

Are QR Codes Effective Marketing Tools?

As we approach a new year, we have been trying to think of ways to kickstart our marketing efforts.  It seems everywhere I look, companies are using QR Codes (Quick Response) to entice customers to check out their products.  You are seeing them more and more on the shelving at large retail stores, on business cards and even point of sale displays.

So, what are they exactly, and how do they work?  Invented in Japan, QR Codes are similar to bar codes, except that they have the ability to store more information, including images and video.  Now, with the popularity of smart phones, companies have seen the potential to use QR Codes in marketing campaigns.  You can easily download a free App that can scan and read bar codes directly on your phone.  One of the challenges to using QR Codes, is figuring out how to use it to add value.  You have to give people a good reason to scan the code, after all, it requires effort on their part to take out their phone, find the app and scan the code.  If, after all that the customer feels dissatisfied with the content, you’ve lost a potential sale, so make sure your message is well thought out!

Some uses for QR Codes?

·        Using it to connect to social media

·        Using it to offer coupons

·        Contact or Quote Requests

·        Product Details

·        Newsletters

·        Are QR Codes Effective Marketing Tools?

·        Videos

Consumers are becoming increasingly open to scanning QR Codes, after all, who doesn’t love a little mystery, so with the right marketing strategy, it could become a powerful marketing tool for you in the new year!

 

Tuesday, 18 November 2014 18:41

The Popularity of Gift Card Displays in Retail

Benchmark Displays has, in the past produced clever gift card displays just in time for the Holiday season.

 

Gift Cards are always convenient gifts for the holidays, or any time of year for that matter!  In the past retailers had relegated Gift Cards to a discrete rack hook or scrunched up next to the candy, hoping for the last minute impulse sale.  Now, due to their popularity with customers, they are placing them front and center.

Rainier Industries, Ltd, an agency for Retailer Eddie Bauer had a better idea.  Turning to Benchmark Displays, they decided to put gift cards right in the shopper’s path.  Incorporating a metal floor stand sign holder, we created a 24” wide by 36” high acrylic display.  Each display has special holders that were added vertically to hold Gift Cards depicting different holiday themes.  Surrounding the gift cards is an exciting holiday message and Free Gift offer with every Gift Card purchase.

The free gift, a miniature holiday stocking perfect for packaging the card, can be hung on a tree or added to the wrappings of other gifts and is a great added value.  Sourcing the little stockings was accomplished by the client, yet making it all work together was Benchmark’s challenge.  In the end, a very tacky tape was used to secure a sample stocking to the acrylic signs.

Design and graphic teams collaborated on the finished reverse-screened images, which have been incorporated into two separate holiday looks.  One unit is with red and green graphics on a kraft background and the other red and white on a holiday silver background.  The displays are double sided so shoppers can see them coming and going.

 

Benchmark is proud to have produced 1050 of the special holiday displays and shipped them out to nearly 400 Eddie Bauer stores and outlets throughout North America, just in time for the Holiday Season.

When it comes to the branding and marketing of your commercial enterprise, one of the oldest strategies in the book is to offer your customers and clients some very creative promotional items with your company logo clearly displayed.  When done correctly, this method of advertising can prove very effective.  But we need to be careful.  Flooding the market with promotional items of extremely poor quality or taste can also have a negative effect on our business.

Offer Quality Items!

It is not enough to simply purchase a few boxes of ballpoint pens with your company name emblazoned on the side.  Cheap, poorly made products will send a signal to your clients that your company lacks professionalism and attention to detail.  Imagine the negative branding image associated with a cheaply made ballpoint pen exploding in someone’s shirt pocket!  When it comes to advertising through promotional products, quality is always a critical factor.

Offer Variety!

 

Dare to be different.  Be creative and choose products that your clients can actually use on a daily basis.  Thanks to the advancements of digital graphics technology in recent years, a company logo can be artistically displayed on nearly any type of promotional item.  From calendars to post-its, t-shirts to ball caps, and even portable USB hard drives to umbrellas, utilizing promotional items for your marketing strategies has never been easier or less expensive than it is today!  Think outside the box.  You’ll send a positive message about the originality and creativity of your company brand in the process.  We here at Benchmark Displays have decided to try it, so we will keep you posted on how our marketing efforts through promotional products turn out!

Tuesday, 30 September 2014 21:59

The Benefits and Uses of Polystyrene

Because we can use various materials in the fabrication of our custom displays, depending on budget, time frame, and use of the product, we thought we would discuss some of the various materials in depth, including their many uses and benefits, starting with polystyrene.

 

First of all, polystyrene, both solid and film, is used in many of the products we use in our everyday lives, including disposable plastic cutlery and dinnerware, CD Cases, envelope windows, license plate frames the list goes on and on...

 

Polystyrene foams are good thermal insulators and are therefore  used in food service products as well as building insulation.  As a thermoplastic polymer, polystyrene is in a sold state at room temperature, but easily melts when heated, which makes it ideal for both extrusion, as well as injection molding where it can be easily cast into a mold.

Used in many composite products, like tub and shower enclosures, automobile body panels, wind turbine parts, and boats.

Polystyrene is a very hard and brittle plastic, and when purchasing sheets, comes in many thicknesses, starting at one thousandth of an inch (.001), .020, .030, .040 and up.  Project and budget would be factors to consider when choosing both the material and the thickness.

Pieces can have visible relief markings due to the molding process.

Usually more cost effective than injection molded acrylic or fabricated acrylic

 

 

In a nutshell, product functionality, and budget are important things to consider when choosing a material for your project, something our team here at benchmark displays can walk you through!


Monday, 08 September 2014 18:07

The Benefits of Injection Molded Displays

Injection molding is one of the most widely used manufacturing processes in use today.  Injection molds are used to create many things in regular use, such as containers, bottle caps, automotive parts, and displays, the list goes on and on.  So what makes it so popular?  Let’s take a brief look inside the process.

Material, in the form of pellets, or granules are fed through a hopper into a heated barrel, melted, and then forced into a mold by a reciprocating screw, where it is allowed to cool into the desired shape. (see video below).

One of the clear advantages of injection molding is the fast production time.  Once a mold has been designed (the expensive part) and depending on how many impressions are in the tool, the cycle time can be anywhere from 15-30 seconds, which allows for high production runs, repeatability, and low labor costs due to the fact that there is little need to finish parts after the molding process.

 

It also allows for greater flexibility in the materials that you use.  There are literally thousands of different polymers to choose from, the material selected will depend on the strength and function of the final part.

Monday, 18 August 2014 20:08

Tips for Designing an Effective Brochure

Brochures are still an integral part of collateral marketing, despite the growing popularity of online advertising.  People still love a tangible product that they can hold in their hands.  I for one, although I love my tablet, prefer to read a physical copy of a book, rather than read it online.  So, a well-designed, informative brochure can still capture the attention of your potential customers.  Here are a few tips to make your product brochure a keeper:

-        Make it interesting!  That may sound like a no brainer, but considering the fact that the average attention span of an adult consumer in 2013 was only 8 seconds (compared with a goldfish at 9 seconds) you better make a good impression right from the start.  Know your audience and what they are looking for.  For example, if you sell skin care products or cosmetics, how about including tips from the pro’s on maintaining a good skin care regime? 

 

Entice your customers to get them to look inside.  Let them know there is something inside worth looking into, so use thought provoking questions or statements, maybe even include a “special offer” or invitation.

 

Make it an interesting shape.  Who says you have to go with the traditional tri-fold brochure.  Using your imagination when designing your brochure can produce above average results in your marketing efforts.  Experiment with different types of paper and shapes.  I have seen some rather fetching brochures that were die cut in interesting patterns.

 

Make it Relevant.  Let the customer know what you are all about, using content that is not only interesting, but informative.  Include images (remember a picture is worth a thousand words) and a call to action.

 

 

When designing your next brochure, we hope these ideas give you a good start!

Friday, 08 August 2014 18:11

Tips to Creating an Effective POP Display

Let’s face it, we are all extremely busy these days, as they say,  ”time is money”,  so when it comes to shopping, most people know what they are after before they hit the front door.  The question is, how can you, as a product manufacturer, draw a customer’s attention to your particular product and make it a must have for buyers?

 

Shoppers want an easy, uncluttered shopping experience, but are open to surprises…

If you have a large retail store, sign holders, and other in-store displays can help to supply buyers with more specific information or unique offers with regard to items they may be searching for…

Here are some tips to create an effective in-store display:

 

Keep it simple.  Customers tend to feel overwhelmed by too much information, so keep your point of purchase display simple, clean and uncluttered.

 

Have a purpose to the display.  Use it to convey special promotions, rewards programs, or to bring attention to your website where they can find additional product information.

 

Make the display visually appealing by using different heights and shapes.  Companies that specialize in custom retail displays can make suggestions as to the materials and shapes to use that will showcase your product and make it stand out.

 

 

“Change it up”.  As with any design element, trends change from season to season and from year to year, so be sure and take a look at your displays frequently and make changes, even if minimal, to hold your potential customers attention.

So you have an incredible product and you want to distribute and display it in stores. Where to begin. Probably with research. If you have never had a custom display created for a product, you more than likely will start an exhaustive internet search. What type of material do I want to use? Acrylic, Plexiglas? Or maybe an entirely different direction with a wood or wire display. Often times our clients will ask for recommendations. If you have a drawing or dimensions for the display that’s a great  place to start! We can help guide you as to the best material to use, to keep costs at a minimum and help you achieve the desired look.  Often we are asked if there is a difference between acrylic, and Plexiglas?  The answer,  yes and no.  Acrylic is a transparent thermoplastic derived from natural gas and is marketed under many different names, including Plexiglas and Lucite.  Plexiglas is a type of acrylic that is cell cast, versus being extruded.  This means that it has fewer impurities and is therefore more expensive to purchase.

 

 So, now that you have a material in mind and you know what you want in terms of aesthetic, How long will it take for me to receive my displays? Depending on the scope of the project, a custom order, once a prototype has been approved will take about 10-15 days, but we will keep you posted every step of the way on the progress of the order.  We hope this put’s your mind at ease, but if you have any additional questions not answered here just give us a call!

Wednesday, 02 July 2014 16:13

Offering Information via Brochure Displays

You can’t just explain everything about your business in a sentence or two. No matter what services or products you offer, there is always complex information that demands a more in-depth explanation. While a few sentences in a commercial or print ad are perfectly fine, there are customers that will want to be better informed about the products and services you offer. This is where the brochure comes in. The brochure your company or business puts out for potential and existing customers should have all the information they need to make an informed decision on whether to purchase or continue to purchase from you.

Getting It Out There

Once you’ve created an informative brochure that not only educates your customer on what your company is, but also provides specific information about each of your products, you need to have a way to display them that will attract as much traffic as possible. The more hands you can get your brochures into will result in more business. Benchmark Displays has several options to choose from to help you display your company’s brochures.

Each type of business will have completely different needs when it comes to displaying their company information. If you are the proprietor of a toy store, you can be sure that you will be flooded with rambunctious kids, so you will want to look into the chipboard displays and chipboard brochure holders. They tend to be less likely to be destroyed by little kids bent on destruction. You can also go with a wall mounted brochure case that you can put out of reach of little curious hands.

Maybe you are a doctor with your own private practice. In this case, you might want something that looks a little more professional. Benchmark Displays also have acrylic magazine sleds as well as custom acrylic brochure displays that add a touch of professionalism that cardboard displays just can’t do. That isn’t to say cardboard brochure holders haven’t evolved into a much more modern look; there is just a level of class that clear acrylic has that can’t be beat.

Eco-Friendly Options

If you run a health store specializing in organic and vegan products you will more than likely be interested in the more eco-friendly options Benchmark Displays has to offer. This is where cardboard and chipboard show their worth. They provide a sturdy and useful display for any product brochures you want to display while still showing your attention to the environment.

 

No matter what services or products your company has to offer, we have the ability to provide you with custom brochure displays. This will put the necessary product information at customers’ fingertips allowing them to educate themselves about the things they are purchasing. Let Benchmark Displays work with your marketing team to come up with brochure display solutions that are stylish, functional, and ideal for your business setting. There are plenty of options to choose from that will not only reflect your professional and creative background but also can attract the attention of future consumers. 

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