Benchmark Displays

Benchmark Displays

Wednesday, 25 June 2014 17:39

Marketing Your Medical Office

While everyone has to go to the doctor at some point, it is still necessary to advertise your services. Putting your name in the yellow pages doesn’t always bring the most clients. You may have to look at your medical office as any other type of business that requires a certain amount of marketing to bring in a larger number of patients. The more patients you have, the more money you make. Benchmark Designs has several options for getting the name of your medical practice out to the masses as well as keeping them informed once they make it through the door.

Promotional Items

It isn’t just the pharmaceutical companies that have to put their name on everything. You should consider it as an option as well. Promotional items can be customized with necessary information about your medical practice and should be handed out to as many people as possible. These smaller items, such as calendars or paperweights, can be customized and given out at random. If you give them to friends, family, and other small businesses, they can be placed in areas of high traffic allowing them to be seen by an even larger group of potential patients.

In-Office Displays

Once you’ve got those people through the door, your marketing job doesn’t stop there. Patients may spend over an hour in your office, whether it is sitting in the waiting room, or waiting for a doctor back in a patient room. This is a perfect opportunity to continue putting the name of your medical practice where everyone can see it. Depending on what type of medical practice you have, Benchmark Displays has several product displays to choose from. They can be custom plexi or custom acrylic displays that sit out in the waiting room to be viewed by all of your patients.

Another thing that is often overlooked by doctor’s offices is the informational literature that tends to litter the floor after a full day of patients. These can be placed in custom chipboard brochure displays to keep them in view yet out of reach of children.

Once your patient has made it back to a room to see you, the doctor, there are still ways to put the name of your practice in their view. You can use customized tissue dispensers, product sample bins, informational displays, and a larger version of the custom calendars to hang on the wall.

 

Just because you get a patient through the door thanks to one of your many custom promotional displays, doesn’t mean you can stop there. Take advantage of the many other custom display options that Benchmark Displays has to offer. We can work with you to create a marketing plan full of promotional displays, custom sign holders, brochure displays and many other customized products for your medical practice. If you think of your medical office as just another business that requires the same amount of advertising, you will be surprised by the amount of patients you can bring in just by creating a few strategically placed customized displays. 

Wednesday, 18 June 2014 18:36

The Many Uses of Custom Displays

The possibilities are endless when it comes to what Benchmark Displays can do for you.  We have the experience and talent to work with your company’s marketing team to create an exceptional strategy to improve visibility and sales.  Our abilities encompass a wide variety of signs and displays that can be used in a multitude of enterprises.

Retail

If you are the proprietor of any sort of retail location, Benchmark Displays has the ability to create custom displays that not only showcase your wares but also advertise your business logo.  They come in a variety of materials such as Plexiglas, acrylic, plastic, cardboard, and chipboard.  No matter what your business needs may be,  we can create something that is just as functional as it is beautiful.

We also offer POP, or point-of-purchase displays that are your last chance to direct your customer’s attention to products you may have on sale.  Just like the custom displays above, they can also be customized with your company logo.

Displays aren’t the only thing we specialize in either.  Channel sign holders are necessary for pricing and product information under each product on shelves throughout the store.  You can also place additional hanging sign holders around the store to let customers know where each group of products are with little more than a passing glance.  There are easels to choose from that you can place signs on to inform customers about upcoming pricing specials or sales.

Awards

If you are looking for custom cut acrylic awards for your little league team, we can accommodate you as well.  In addition to the custom made awards we can create, there are also business card entrapments or enclosed certificate holders to choose from.  Benchmark Displays can help make your awards season as special as you want.

If you want to let your employees know just how much they mean to you, give them a custom award or certificate display that they can keep forever.  Choose a screen printed paperweight that is not only something they can show off, but something that has an additional function as well.

Medical Office

Medical practices have a surprising need for different display options that we can fulfill.  There are endless amounts of informative literature for different diseases or medications that you want your patients to have easy access to.  They can be held in wall-mounted or desktop brochure holders that get your patient’s attention.

We can also customize items that can be scattered throughout your office: custom tissue holders, product sample bins, product displays, and even glove dispensers.  Your patients spend a lot of time in waiting rooms so they’ll need something to pass the time.  Store magazines in custom magazine holders emblazoned with your doctor’s name and information.

 

Basically, not matter what your business is, we can help.  Benchmark Displays has the ability to create just about any type of custom display your imagination can dream up.  Just contact us with your specifications, business expectations, and budget and we can put together a method of display marketing that works for you.

Wednesday, 11 June 2014 16:57

Cosmetics Display Options

Displaying your products is an incredibly important part of the retail world. While there are endless benefits of print and television advertising, they are costly and not everyone will see them. More customers than ever are actually dropping cable which takes away their ability to see those commercials. However, even though online shopping has seen an increase over the years, people will still find themselves in a retail store. This is where attractive and functional display cases come in.

Branded Display Cases

Benchmark Displays has the ability to work with your company to create a beautiful display case that not only shows off your product but also will stand up to the notoriously high traffic of the cosmetics aisle. Make your product stand out with a custom acrylic display case. It will include your product’s logo emblazoned on the side so that anyone can recognize it, and everything is still protected from prying hands.

You can also have product stands made out of chipboard that are not only functional, but attractive as well. Chipboard is actually quite indestructible and has the ability to be made into any size and shape your company desires. These can also be customized with your company’s brand.

Countertop Displays

When your company comes out with new and improved products, you want them to be the first thing your customer sees. This can be achieved with a variety of countertop displays. Use a flat tray display that can have a mirrored bottom to place a few of your smaller items to be used as testers.

There are multi-level displays that attract the consumer’s attention by adding depth and dimension that you just can’t get from a flat tray display. They can be custom acrylic or custom plexi displays that are eye-catching and completely functional. All of these countertop displays have the ability to be customized with your logo as well.

Brochure Displays

If you run a boutique cosmetics shop specializing in organic or specialty products, it would be beneficial to have a display case for any brochures about the products you offer. The higher end customer will appreciate the ability to educate themselves on the unique products you have to offer.

When it comes to brochure displays, there are quite a few options to choose from. You can have an outdoor brochure holder with a lid to allow customers to pick up product literature even when you are closed. There are wall-mounted options to keep the literature out of little hands when your customers bring their children as well.

 

Your business depends on your ability to market your product. Let Benchmark Displays work with you to create several options that will help you market your products to the widest audience possible. The cosmetics industry is a competitive one, so anything you can do to put your product in the hands of the masses can only benefit your bottom line. Take advantage of the many options we have to display your wares and educate your potential customers. We have the experience and talent necessary to put your company at the forefront of your industry.  

A very important part of advertising your business lies in your displays.  They can be displayed inside your business or around town to improve visibility for your company.  There are several different options available to put your name out there for potential customers to see.  The opportunities are endless when it comes to advertising for your company.

Custom Interior Displays

Benchmark Displays offers a wide variety of custom displays for you to choose from.  All you need is your imagination and our expertise and we can put together a setup that works for you.  It doesn’t matter what your business specializes in, we can create an interior display that puts your products in a class of their own.

The first thing a customer should see when walking into a retail store is an exceptional display that showcases your merchandise.  If you own a toy store we can create a multilevel custom plexi display that not only puts your best products at the best viewpoint for your customers but also stands up to high traffic and curious little hands.  Another sturdy option that is guaranteed to last is a chipboard display.  Just as attractive as the plexi and acrylic display options, chipboard is also eco-friendly and incredibly strong.

The biggest benefit of these custom displays is their ability to be customized with your company logo.  Not only will they showcase your products in a way that grabs consumer attention, but also be emblazoned with the brand of your choice.  This way your product is not only viewed by a larger audience, but they will remember the company name as well.  These potential customers will associate your business with quality when they see the amazing custom display you use to put your products out there.

Brochure and Small Item Displays

Not all displays are created equal.  There are floor model displays that need to be large enough to hold a sizable quantity of product in view of all potential customers.  However, there are also situations that require a more subtle approach.  Jewelry stores may need a smaller counter top display box that can showcase their finest pieces while still being enclosed and small enough to store at the end of each day.  We can create this for your company to your requested specifications.

You may be a tourist attraction in a busy vacation spot that has the need to advertise for other businesses.  There are several different brochure display options available to meet your every need.  Benchmark Displays have outdoor brochure boxes with a lid that can ensure your information literature stays dry but easily accessible as well as wall-mounted options to keep them out of reach of children.  The best news is that all of these options can be customized with your company logo.

 

It is important to your brand to advertise as much as possible. This includes in store and out of store.  Benchmark Displays can work with your marketing team to come up with solutions that are not only functional, but stylish as well.

I found this article on Promokitchen and thought I would share.. Some ideas we have talked about in previous posts, but worth a mention!

 

What’s the most important trait in a salesperson?

self-awareness

 

The following article was written by Steve Pons, vice president – national sales, at Accolade Promotion Group (APG), a division of Golf Town Canada Inc.

We all agree that good people are what differentiate a good business from an exceptional business. Jim Collins’ widely read book Good to Great talks a lot about getting the “right people on the bus” and the “wrong people off the bus.”

But what I find myself often struggling with is accurately identifying who the “right people” truly are.

This is nothing new. Companies spend a ton of time and energy on evaluating talent and determining if potential employees have the proper skills and are the right fit culturally. We all know about candidate filtering methods such as the Zappos’ famous “Offer” that actually pays people to quit before they start. We also know of many companies that ask people to complete a questionnaire to see if their aptitudes and personality traits match the values and personality of the organization. (At APG, we utilize such a tool in combination with getting people to meet several colleagues and managers throughout the business to see if there is a good fit)

Even with employee screening and interesting sociological methods such as “The Offer” companies still say their number one challenge is finding and retaining the right people…the best people.

I used to believe that the only indicator for someone being successful in any business was if they were well organized and if they displayed a confidence in themselves, what they were talking about, what their passion was, etc. I’ve realized however that those are only the traits that appear when someone has a much more important quality: Self-Awareness.

When reading stories about business success involving people such as Isadore SharpTony HeishJeff Bezosand Warren Buffet, all of them in my mind have one consistent trait. They are very self-aware and adapt their business approach to not only their client audience but to those who work with them or for them.

Over the years, I’ve seen a handful of people in the corporate merchandise services business (all of whom I would classify as successful) adapt their style to suit a variety of situations: C-level client conversations, asking team members to work extra hours to meet a deadline and negotiating win-win results with challenging clients or suppliers. In each circumstance the person was not only aware of who they were speaking with and what they were trying to achieve but also how to diffuse tension, instil confidence and make the other party feel comfortable that the salesperson was in control of the situation.

As Matt Dixon speaks of in his book The Challenger Sale, customers respond to confidence and integrity. Salespeople that are confident in sharing what they know (and how that will bring real value to the client’s business) and have the integrity to admit where they are not experts often win over sales reps that unilaterally say “we can do anything!” A self-aware salesperson identifies their shortcomings and proactively seeks out ways to either learn what they feel they should know or to ask others to be a resource for them. They seek to become a greater expert to help teach their clients and provide real insights they may not have considered.

Gone are the days that salespeople could use their greater knowledge of the products, supply chain, partnerships, etc. to demand a higher price. Clients can (and do) all their research often before the sales interaction starts. Virtually every sales rep has already seen this transition in our business over the last 5 years. A self-aware rep has recognized and adapted to this change and has evolved their approach. They seek out guidance and coaching when presented with any challenge but don’t rely on training to be provided by the organization before they take action.

In short, many people may pride themselves on being excellent judges of character and indeed many of you may have had excellent success in hiring and developing talent. But I offer you this test: ask your salespeople to rank their strengths and weaknesses while you independently do the same for them. How do you feel both results would compare? In my experience the reps with the greatest alignment with their manager’s assessment are usually the most successful. (In fact, they are often harder on themselves than their managers are on them!)

While many in the promotional products business feel that growing their salesforce (with a book of business the rep brings with them of course) is their best way to success, I would take an eager self-aware salesperson any day of the week.

Bonus link: Why hasn’t “The Offer” caught on in business?

Benchmark Displays, LLC has received national certification and recognition as a Women’s Business Enterprise by the Women’s Business Enterprise Council-West, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC)

 

Palm Desert, Calif., May 25, 2014- “Acquiring this valuable certification, President and CEO, JoAnne Frohman commented, will put Benchmark face to face with hundreds if not thousands of the largest companies and governmental organizations, nation-wide, that participate in Vendor Diversity Programs.  Then, when you add in our 30+year reputation for successful, display design and manufacturing, this new working combination feels like a real win-win proposition for us and our customers”.

 

To qualify, a business must be 51% or more woman or women owned. In addition, the certification process involved a six month, meticulous examination of the finances, D& B rating, staff capabilities, customer endorsements and management scheme of the applicant.  Finally, the committee sends in an on-site, examination staffer to further validate the background information provided. 

 

 

“It’s also news worthy”, JoAnne said, “that for women managers and entrepreneurs in the U.S., the proverbial glass ceiling is busting wide open”.  According to a 2010 report by the U.S. Department of Commerce, Economics and Statistics Administration, women-owned businesses grew by 44 percent from 1997 to 2007, double the rate of men-owned firms.  And, when 4 of 5 start-up businesses fail in the first five years, the survival rate of women-owned businesses from 2002 to 2006 was 66%!  

For this particular experiment into the future of marketing for your business, we will say your company specializes in hobbies.  Your particular store has an amazing selection of model cars and specialized paint along with arts and crafts for every age group.  It may also include several delicate pieces for dollhouses or larger items for a detailed model train town.  Even though there are a large amount of people that have needs that can be fulfilled by your store, there is still an untapped well of consumers that  you have yet to reach.  By creating a custom marketing strategy for your displays and other business related signs and promotional items, you can improve the visibility of your hobby store by leaps and bounds.

First Impressions

When it comes to your hobby store, your customer’s first impression can lead to repeat business if you approached it properly.  The first thing your customers should see when they walk in the door is an exceptional custom display.  Benchmark Displays can work with you to create a quality display that you can put at the front of the store for people to see first thing.  You can use this display to alternate products for certain specials throughout the week.  There are multi-level custom plexi displays and custom acrylic displays that are not only functional but stylish as well.

Easels are another way to advertise to your customers while inside the store.  You can have them at the front door or placed strategically around with special sales and pricing. They are easy to move around from place to place depending on your store layout.

Additional In-Store Options

Once your customer has made it in the door and is making their way through the aisles, you can have detailed product information as well as pricing for each item in our channel sign holders.  We also carry Vinyl products in the way of hanging sign holders to direct customers to a particular section of the store.  This helps with customer service so they don’t have to stop and ask where each product is.

Once your customer has made their final selections, they will be heading to checkout.  This is where POP, or point-of-purchase displays come in.  With their strategic placement by the registers, you can place specialized items that grab a customer’s attention.  These can be holiday specific items or just items that you happen to have on sale.  This is your last chance to acquire additional sales, so they need to be carefully thought out.

With a proper display setup throughout your store, you can increase your sales in ways you may have never thought possible.  Benchmark Displays has the ability to create personalized marketing strategy no matter what your business model is.  We have the ability to customize your POP displays, hanging signs, and custom display cases with your company logo to offer a professional marketing setup that can work with businesses from the level of a small toy store on up to a large retail clothing store.

 

 

 An interesting video describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor of Psychology and Marketing, Arizona State University.  He describes six distinct principles in the science of persuasion.

·        Reciprocity (which we’ve talked about before)

·        Scarcity (the idea that people place a higher value on something they get less of)

·        Authority (what makes you credible?)

·        Consistency (getting people to commit)

·        Liking (finding commonalities, similar interests)

       ·        Consensus (Benefits of doing something your way)

Because Benchmark Displays just finished a custom acrylic display for Yokahama tires, and because I had to go and get a new set of tires this weekend and Yokahama was displayed prominently throughout the business I was at,  I thought I would take a minute to congratulate them on their success…

 

Yokahama Tire Corporation has been in business here in the U.S since 1969 when the company, based out of Tokyo Japan opened an office in Los Angeles, California.  By 1986 they had outgrown their Montebello facility and made the move to Fullerton California.  Within two years they doubled the size of their Fullerton warehouse to 450,000 square-feet and in 1989 acquired the Mohawk Rubber Company, not only providing an important manufacturing facility in the U.S, but also by merging with Mohawk, they were able to produce automobile and light truck tires for sale in both the OEM and replacement markets in the U.S.  In 1992 they completed an 80 million dollar first phase expansion at the Salem Virginia Plant which produces 70 percent of the passenger tires Yokahama sells in the U.S.

Fast forward to today, and the company is still going strong, recently naming Irvine, California based INK as its digital marketing agency of record.  We are happy to have been included in a part of their continued growth and success!  If you are ever in need of a custom display, give us a call, we would be happy to discuss your project and show you what we can do!

I thought this was an interesting take on customer service so decided to share!

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